6P Marketing

09/09/2026

Custom Helicopters came to us to redesign their PDAC booth and pull-up banners for 2026.

The challenge wasn’t simply making the booth stand out.

With Newfoundland Helicopters and Air Borealis part of the operation, three helicopter companies needed to show up as one national network without losing the strength of the individual brands.

That became the starting point for the design.

We built the booth around a map of Canada, making their national reach immediately visible. The goal was simple: help visitors understand the scale of the operation before they even read the details.

Because when your business is about getting people, equipment, and expertise into some of Canada’s most remote locations, your reach is part of the story.

Booth + pull-up banners for Custom Helicopters Ltd. at Prospectors & Developers Association of Canada (PDAC) 2026, Toronto.

09/08/2026

Celebrating Sasha’s first year at 6P!

With a background in languages, business, and marketing, Sasha brings together a mix of experience that has shaped her path to 6P.

Outside of work, she’s usually learning something new, picking up another hobby, or finding the next thing to get curious about.

Happy 1-year anniversary, Sasha!

09/07/2026

Labour Day is a chance to recognize the people behind the work.

To our team, our clients, our partners, and everyone whose efforts keep businesses and communities moving forward, thank you for what you do.

Wishing everyone a well-deserved break this Labour Day.

09/05/2026

Features alone rarely make a brand stand out.

Look across almost any competitive market and you'll see a lot of the same language. Similar capabilities. Similar promises. Trusted. Results-driven. Customer-first.

When everyone is saying similar things, buyers have little reason to remember one business over another.

Strong positioning goes deeper. It gives people a sense of what the business believes, how it approaches the work, and why that approach matters to the customers it serves.

Your capabilities still matter. So does the proof that you can deliver. But when those capabilities are connected to a clear point of view, they become much more meaningful.

That’s what helps turn a list of services into a brand people can actually understand and remember.

Does your marketing make your difference clear?

09/04/2026

Brand is often treated as something important but difficult to measure.

It doesn’t have to be.

Brent Smith, Director of Strategic Consulting at 6P Marketing, brings extensive experience in brand strategy and research to the conversation.

In this episode, Brent breaks down four variables that help assess the strength of a brand: differentiation, relevance, esteem and knowledge.

But what do those variables actually tell us about a brand, and how should businesses think about them alongside the metrics they already track?

Brent shares his perspective on what meaningful brand measurement can look like.

Looking to strengthen your brand? Start here: 6pmarketing.com/contact

09/02/2026

For many construction companies, the business evolves faster than its reputation.

You may have built a strong name around one service, project type, or market. Over time, new capabilities are added, new divisions are built, and new markets open up.

But clients and prospects may still associate your company with what you were known for years ago.

That gap can limit the opportunities that come your way.

And it’s not always new prospects who are missing the full picture. Existing clients may have worked with you for years without realizing how much more you can do for them.

That’s why growth doesn’t always have to start with a new audience or geography. Sometimes it starts with helping the people who already know and trust your business understand its full capabilities.

Changing that perception takes consistency.

A new website, campaign or announcement can help create awareness. But lasting change comes from repeating the same message across every touchpoint.

Your website. Social media. Case studies. Proposals. Sales conversations. Business development.

They should all reinforce the same direction.

WHAT DO WE WANT TO BE KNOWN FOR GOING FORWARD?

If your company has outgrown its current reputation, your marketing needs to catch up.

Ready to change how the market sees your business?
Talk to us at 6pmarketing.com/contact.

For more on this, read "The Hidden Cost of Being Known for Only One Thing", where our Construction Sector Lead Ben Gardner explores the challenge in more detail:

https://6pmarketing.com/insight/the-hidden-cost-of-being-known-for-only-one-thing/

If you've ever said, "People only know us for...", you're not alone.

08/31/2026

Big ideas, busy schedules, ambitious goals, and occasionally, margaritas. 🍹

Last week, we took a break from the usual routine for margaritas, guac, and some well-earned time together.

It was a chance to catch up, relax, and enjoy some time as a team outside of the day-to-day.

A little fun goes a long way!

08/30/2026

Strong marketing starts with relevance.

When something isn't landing, the instinct is often to increase activity. More posts. More ads. More campaigns around a message that may not connect with the people you're trying to reach.

The most important work happens earlier.

It starts with understanding your customer well enough to know what matters to them, what problem you're solving, and where your product or service fits into their world.

That understanding shapes stronger messaging, better decisions, and marketing that feels more useful to the people seeing it.

The better you know your customer, the easier it becomes to communicate the value you offer.

How well do you actually know the customer you're trying to reach?

08/07/2026

Farmers don't make decisions because of campaigns. They convert because of conversations. Campaigns build the funnel. The one-to-one conversation closes the deal.

For decades, agribusiness assumed that conversation happened with a sales rep. Sometimes it still does. But today's producers are navigating more complexity, more digital touchpoints, and more data than they can process, all while under pressure to decide fast. So the "trusted expert" is evolving.

Depending on the operation and the moment, it might be a technical advisor, an agronomist, a peer who's already adopted the practice, or a digital guide. The point isn't to replace the rep. It's time to stop assuming who your producers trust and look at how marketing tactics can help reinforce a trusted relationship.

More on why the decision to buy still happens one conversation at a time 👇
https://6pmarketing.com/insight/why-producers-decision-to-buy-still-happens-one-conversation-at-a-time/

08/06/2026

"Are you a Comiccon guy?" 🦸

That's where we started with Zach, who led our Winnipeg and Ottawa Comic Con project, keeping things moving and staying close to the client throughout. In this video, he shares how the team got involved, what worked, and how it all came together.

The goal was simple: sell more tickets.

So we built a digital-first media strategy around agility, updating messaging on the fly as guests and event details shifted, getting in market earlier to promote early bird pricing, and reaching younger fans on the platforms they actually use. All of it pointing fans straight to the ticketing page.

The result?

18M+ impressions and 200K+ site visits.

Hear the full story from Zach, then dig into the case study 👇
https://6pmarketing.com/case-study/comiccon/