PF Design

11/23/2021

"Unless you begin with an interesting problem, it is unlikely you will end up with an interesting solution" - Bob Gill

This is one, amongst many more, quotes from the great illustrator and graphic designer Bob Gill, who passed away last week.

Rest in peace 🙏🏻


in the picture: Bob Gill, Alan Fletcher and Colin Forbes, 1962

07/23/2021

Another video of our series about Design Thinking! Follow my personal LinkedIn profile!

"Don't ask what can we do but rather, what should we do to help the user" Design Thinking should always revolve around the user and its needs. This human-centred...

07/02/2021

I started a series of talks about Design and Design Thinking. Follow the link and my personal profile on LinkedIn for more!

"Design is going back to its original purpose: to improve people's lives through the experiences they have" This is my first take on how Design needs ...

12/24/2020

I wrote something about 2020. It's not a manifesto or anything but a personal take on a year that lots of people, understandably, want to forget. Please don't.

The single fact that you can read this is enough good reason to be thankful for. We made it this far. The last mile of a marathon is the hardest, hang in there.

Happy Holidays!
Thank you, 2020.

#2020

As we approach the end of December, many people are counting off the days to finally say goodbye to this "dumpster-fire-gong-show" of a year. On the other hand, I will forever remember and cherish, the good moments (yes, there were quite a lot).

05/21/2020

BEST OF THE YEAR
My favourite design blog Dieline just revealed the winners of the 2020 Dieline Awards! An amazing collection of label and package design and I'm very happy to see a Brazilian studio winning the first place in my favourite category: Beer!
The great people at StudioBah nailed this label design that is not only original but also sustainable and efficient.
Congrats!

StudioBah created this mysterious, typography-driven label for Old Rogue’s Daydream, a brewery and bar located in Brazil.

05/05/2020

Design in Space

Reading about the ambitious Space X program and the upcoming launch of the Crew Dragon Demo-2, the first crewed test flight of a spacecraft from US soil since 2008, currently scheduled to launch on May 27, 2020, I was impressed with the lean and almost "sic-fi" look of the new spacesuits that the 2 astronauts will wear.

The evolution of the spacesuit was always more concerned about the functionality and safety of the outfit, rather than its appearance. It's no surprise that Elon Musk's version of it would be not only safe and functional but also stylish!

Here's a brief timeline of the spacesuit evolution over the years. To infinity, and beyond!

In the mosaic picture:
1) Valentina Tereshkova's spacesuit, which is very similar to the one worn by Yuri Gagarin, the first human in space (1963) •2) Buzz Aldrin during the Apollo Mission (1969) • 3) Chris Hadfield, first Canadian astronaut (1995) • 4) Eileen Collins, the first female space shuttle pilot (1995) • 5) The Orion suit (2019) • 6) The Crew Dragon suit (2020)

1) Valentina Tereshkova's spacesuit, which is very similar to the one worn by Yuri Gagarin, the first human in space (1963) •2) Buzz Aldrin during the Apollo Mission (1969) • 3) Chris Hadfield, first Canadian astronaut (1995) • 4) Eileen Collins, the first female space shuttle pilot (1995) • 5) The Orion suit (2019) • 6) The Crew Dragon suit (2020)

03/03/2020

CSS Witchcraft!

I love CSS and all the amazing things we can do with simple lines of code, but some people take this to the next level!

Web Designer Chris Pattle built the Simpsons characters out of pure CSS code! I was familiar with the PureCSS Lace by digital artist Diana Smith and this guy joins the club of the CSS wizards!

Check the project page:
http://pattle.github.io/simpsons-in-css/

01/28/2020

This is one of the most pleasant readings from the past week. Often we see amazing technological feats in movies and wondered how amazing would it be living in such a world. But the reality might be a little less enjoyable and a lot more complicated!

Tech that looks cool in a movie is often distracting and frustrating for real users

12/09/2019

Wireframe - do we really need it?
With a Graphic Design background, I always questioned the ever-present need for wireframes in a design project, especially if you are presenting that to a client. We are visual creatures and the way we process information is directly impacted by the way we perceive such info. This article by Sean Dexter is a great read about this controversial topic.

Many of the reasons for using these somewhat dated deliverables don’t hold up on closer inspection

07/24/2019

One of my passions is Package Design and more specific: Beer Package and Label design ;)
A Canadian icon just went through some deep redesign: Molson Canadian ! The oldest brewery in North America just launched a new collection of cans and bottle labels.

I loved! It's still recognizable but modern and fresh at the same time. Check this amazing article on The Dieline for more:

via: thedieline.com

BrandOpus was tasked with bringing meaning back to Molson while also unifying their portfolio of brands.