Julie Ogilvie

03/25/2026

What a day 😮‍💨

(Had ’s voice in my head all day.)

02/24/2026

🤯 WIN OVER $2800 IN PRIZES!!! 🏃💨

NEW PRIZE ADDED: $50 Gift Certificate from Occasions Gifts & Decor!

All February long, every purchase from a Downtown Kentville business is a chance to win the Ultimate Winter Warm-Up Prize Basket 🎁

Here’s how it works: 👇

1️⃣ Visit any Downtown Kentville business in February

2️⃣ Make a purchase and save your receipt

3️⃣ Visit our website & upload your receipt to enter the draw

Each receipt counts as one entry, so the more you visit downtown businesses, the more chances you have to win. 🎉

👉 Enter at: downtownkentville.ca/winter-warmup

✨ You can enter every time you visit — so grab a coffee, run an errand, book an appointment, or do a little browsing. It all counts.

Check out the website to view everything you can win!

And check out Occasions Gifts & Decor for all your cozy winter home pieces, or gifting all year round!

🏆 Winner drawn on March 1

Shop local. Support downtown. Win big. 💙
See you in Downtown Kentville!

12/06/2024

Ready to make 2025 your most profitable (and chill) year yet? 🤩

Forget about New Year’s resolutions!
Let’s do this instead:

Join my FREE 3-day challenge, “Your Best Quarter Yet: New Year Edition,” on December 10, 11, and 12 at noon AST! ⚡️

In just one hour each day, you’ll:

✨ Reflect on 2024 to inform future strategies
🎯 Define clear revenue targets and offerings for Q1 2025
🗓️ Craft a promotional plan to drive sales and engagement

Imagine entering the new year with a strategic roadmap designed to elevate your business revenue and give you all the steps you need to get there. 🤯

Now that’s a game changer!

Oh, and did I mention, it’s FREE??? 😳

Let’s turn your dreams into achievements together! 🌟

Save your seat now and kickstart 2025 with confidence & intention. 🙌

📣Comment CHALLENGE to get the link to join.

12/20/2023

👉Start Here if you aren’t sure if you should keep posting over the Holidays or if you should take a break.

100% guaranteed to give you the right answer for YOU.

As long as you don’t overcomplicate it, this will work every time.

Slide 8 is the real magic. 🪄

(My answer in the comments)

Cheers to building a thriving business, AND a joyful life 🥂

Share this with a business friend who’s struggling with their own decision.

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11/28/2023

It's time to take your engagement game to the next level. 🚀

You know what I mean: you want your followers to be more engaged with your content, but it seems like all you're getting is a few likes from the same people over and over again.

I have news for you: if you want engagement, you've got to give it.

Social media is the perfect place to build brand loyalty and trust.

But you can't achieve that without engagement.

It's the social part of social media, after all!

The more you engage with others, the easier it is to form relationships, connect with people, and get more people interested in your business.

And in creating your engagement strategy, you would need these three:
✅ Time
✅ Intention
✅ Connection

Keep in mind that engagement requires more than just liking and commenting; it means offering something meaningful to the conversation to foster TRUE CONNECTION.

But what exactly is a meaningful comment? 🤔

It's more than just a few empty words. Instead, your goal is to:

💬 Add positivity to the post.

Maybe it's a compliment on something you admire about them or a celebration of their latest win like you're their personal cheerleader. 🥳

💬 Seek a connection with the author.

It's definitely NOT an ad for your business; let's keep it AUTHENTIC and show up for others without expecting anything in return. Remember, karma will come back around to you. 👀

Now that you've got your engagement strategy in place, how do you make sure you stick to it?

📌 Put it somewhere you can't miss it!

Maybe it's a simple Post-It note on your computer screen, or an online Word document or paper planner.

Do whatever feels natural and effortless for you, and get ready to rock your engagement game!

📁 Don't forget to save this post as a reminder.

10/16/2023

🤯 Make it a no-brainer! Extra wisdom in the caption:

💾 Save this list:

🔎 Find you:

▢ Engage with other accounts on social - find complementary accounts that share your audience

▢ Use hashtags/keywords - hashtags still work. Include content-specific & location specific.

▢ Own Google Business Profile - I just wrote about this on my blog if you need details.

▢ Be where audience hangs out - You don't need to be on every platform. Figure out where your audience hangs out, and be there.

▢ Do incredible work. Period.

❤️ Trust you:

▢ Echo the language they use - show you're listening and can relate.

▢ Show up consistently - whatever frequency you can continue.

▢ Use consistent brand colours - feels safe, and that they know what to expect.

▢ Share real POV - Be the real you and share your opinions. Not everyone will like it, but it's about trust, not popularity.

▢ Be vulnerable - be a whole human. Show what makes you real (within your own comfort levels)

🛍️ Buy from you:

▢ Strong CTA above the fold- directing them to shop

▢ Reduce number of clicks to shop - if you talk about a product, get them there in 1 click 👇

▢ Link socials with store - reduce clicks

▢ Send promotions in email - People are more interested in buying from an email than a social post

▢ Show customer reviews - create the social fear of missing out by seeing others' experiences.

🗣️ Talk about you:

▢ Ask for a review - social proof is very motivating

▢ Check in post-purchase - follow up to make sure they are happy

▢ Reward loyalty - offer incentives to shop again

▢ Offer referral specials - reward your customers for sharing the word

▢ Exceed their expectations - go above & beyond 🚀

✅ Save & check off

10/05/2023

What would time freedom mean to you? ⏰

At the end of each month, I sit down and record some numbers:

💰How much revenue my business brought in
📱How many IG followers I gained
👋How many new client inquiries I got
Etc.

The goal each month is usually to see a rise in the numbers

If the line goes up, I feel like I’m moving in the right direction. 📈

(This is overly simplified, but you get the idea.)

In general, I think it’s safe to say we’re consistently pursuing MORE in our business.

🤑More Money
🙌More Influence
🚀More Impact

It seems almost counter-intuitive to aim for less.

But when thinking about how much TIME we spend hustling for all of the MORE…

My goal is less. 📉

I want to spend less time
👩‍💻 at my desk
🤳 looking at a screen
✉️ in my inbox

So, if my ultimate goal is to spend LESS time trying to get MORE…

Then I have to be incredibly choosy when it comes to the places where I spend my time.🤔

I have to choose the activities that have the biggest impact for the least amount of involvement.

I can achieve this through
⚙️ automations
📍systems
✋saying no

What are the activities you wish you could shrink the amount of time you’re spending on them while still growing your impact?

Tell me below if you want help finding a solution👇

10/03/2023

5 posts you must create this month for your creative business:

Feel like you're pulling your hair out trying to figure out what to post each month?

I can help you grow your content bank by 25 posts this month by using just 5 ideas:

Start by making these:

1️⃣ The Act of you Creating
Film yourself in the creative process.
Where are you?
What do you wear/snack on/listen to while you do it?
Give context and bring us into your creative world.

2️⃣ Your Community
Show us where you’ve been hanging out lately.
Do you go to a local market each week?
What’s it like there?
Who do you connect with?
Go deeper than just telling where you are.

3️⃣ Tell us a Story
Pick a story about you.
How did you get started?
Why do you do what you do?
How do you stay creative?
What do you love most about what you do?

4️⃣ Social Proof
Showcase some kind words from your customers.
Focus on the impact your work has made.

5️⃣ Inspirational
Tell us what you wish you knew when you started
What have you learned along the way?
Keep it personal so we can step into your shoes.

Ok, now how do I turn these 5 into 25?

For each post you make, ask yourself:

Could I make this same content into
🎥 a video where I talk to the camera
📽️ a video montage of photos or B-roll with text overlay
🎆 a single image photo
🎨 a single graphic
🎞️ a carousel post using photos or graphics

See how many of those you can create using the same content and save them for upcoming months.

(Now you're starting next month with content already made! 🤯💥)

💾 SAVE this post so you can come back to it when you're ready to write... but don't wait too long!

08/29/2023

3 Things You Need To Solidify BEFORE You Build a Sales Funnel👇

If you haven't heard of a Sales Funnel yet, it goes something like this:

At the top, you are focusing on ATTRACTING many new people to your brand, so they become aware of your offering.

Some of those people will become more INTERESTED and explore further. (This might look like a follow on Social Media, or a freebie signup on your website.)

Finally, a smaller group will make a PURCHASE because they're convinced it's what they want.

Most of the people I talk to say that they really want to attract new eyes to their social media page because they believe that if they can get enough eyes, it will trickle down into making enough sales. 👀

BUT

There are no rules around how many people you need in order to get 1 to make a sale.

I mean, would you rather attract 100 potential customers in order to make 1 sale? 🥵

OR

would you rather attract 5 potential customers and make 1 sale? 🤩

I think this one is a no brainer. 👆

You see, your ability to convert those eyeballs into loyal brand advocates, lies in how well you set yourself up with the pyramid on the right.

➡ Learning how to effectively call out to your ideal audience

➡ Setting up systems for keeping in touch with people who show interest, and sales processes to make selling easier

AND

➡ Identifying what makes your brand truly unique from your competition (your Unique Value Proposition)

All dramatically impact how much work you will need to do to show each set of eyes why you have the PERFECT solution for them.

Want to know the exactly how to get yourself set up and increase your chances of selling to more visitors?

Join me on September 13 for a FREE webinar, where I'll walk you through exactly that!!
Sign up here: https://bit.ly/44Kk6U9

08/14/2023

🎙️The 3 Must-Have Brand Pillars to Sell Online

Let's dissect the 3 foundational pieces every business needs in order to thrive online - together!

Sign up here: https://bit.ly/3Ohj8I5 🙌

Join me for a FREE 60 minute webinar, where you'll unlock the secrets to mastering your online positioning, craft an unshakable brand presence, and build instant trust and recognition through authentic connection.

✨Learning Outcomes:✨
✧ Forge an authentic digital identity to foster meaningful connections with your community
✧ Master your online positioning
✧ Craft an unshakable brand presence

In this 60 minute webinar, you'll unlock the secrets to mastering your online positioning, craft an unshakable brand presence, and build instant trust and recognition through authentic connection.