Main St. Group

Main St. Group Empowering Brands to create memorable connections with shoppers, enhancing recognition and loyalty in a competitive market. Main St.

Group creates innovative retail solutions that are aligned to your brand strategy. From ideation to delivery, our dynamic team will bring your ideas to life!

12/18/2025

Best of The Year Post #4 – BeatBox Brings the Fun with Dynamic Displays

One of our clients, BeatBox Beverages, has generated a significant amount of buzz over the past few weeks as news has trickled out that the alc-bev giant Anheuser Busch intends to acquire the brand.

It was no surprise to us – BeatBox stands as a rare success story in the wine industry’s ongoing efforts to engage Gen Z. Another one that comes to mind is Whiny Baby, which made headlines in September when it was acquired
by Gallo.

The similarities between these two brands are striking – they’re fun, irreverent, and offer a promise of exuberance and joy that stands in stark contrast to the doom, gloom, and serious tone that seems to permeate much of the rest of the wine industry these days.

On top of all that, they simply don’t look like other wine brands and they both embrace a “no corkscrew required” approach to enjoyment.

This year, we executed a few displays for BeatBox – all of which were fun, punchy and traded on the brand’s non-traditional approach. These projects pushed us to incorporate all of theelements that the brand leverages to reach Gen Z consumers and win at the shelf:

Bright colors, tongue-in-cheek graphics, and playful fonts with a hit of nostalgia for the 80’s and 90’s. All of these elements support the brand’s positioning that they’re more focused on the flavor and the vibe than on varietals or provenance.

Clear and transparent messaging. The 11.1% ABV is front-and-center and caters to Gen Z’s abundantly clear interest in lower-ABV products and in knowing what is and isn’t in the products they consumer.

Focus on fun. It’s not a wine cooler, it’s not a wine-based-beverage, and it’s certainly not flavored wine. It’s the Original Party Punch. It’s catchy, it’s ownable, and it screams, “Don’t think too much, just enjoy!”.

12/17/2025

While the Holidays are a wonderful time to gather, celebrate, and share with the ones we love, it’s also the season for generosity and giving back. Charitable and cause-related marketing campaigns are always a great way to engage consumers while doing good – especially with the recent rise of campaigns such as Giving Tuesday, created as a response to Black Friday and Cyber Monday.

At Main St. Group®, one of the ways we give back each year is through our partnership with Woodstock Hospital

We are proud to support one of their biggest annual fundraisers, the Dairy Capital Run because it directly benefits our local community while allowing our team to contribute our expertise and put our capabilities to work for a worthy cause.

Supporting healthcare in the communities where we live and work aligns with our company values, and this partnership is not only fun, but it gives our team to directly impact our community for the better while raising critical funds for patient care.

In 2025, showing up to support our local community looked
like this:

We designed a fun and engaging logo to use on a commemorative T-Shirt for participants

We produced and donated all of the T-shirts for the race, covering all of the associated costs from design time to screen printing, production, and delivery

We showed up to cheer on our friends, neighbours, and family as they raced for a great cause!

12/16/2025

Best of The Year Recap Post #3

One of our secret weapons at Main St. Group® is our endlessly talented in-house photographer, Russ Turner. Russ is a master at capturing beautiful, thoughtful, and dynamic imagery of many of the projects we complete – from displays to promotional items and packaging.

It’s not always easy to nail a great shot of something as simple as a branded T-shirt, and yet Russ manages to do it every time. Russ’s shots are always detailed, clear, and add value for our customers who are always happy to have high-quality shots of the displays and designs they’ve invested time and marketing dollars in to.

We know that our customers appreciate having photography to include in their internal decks, sales presentations and pitches.
So Russ’s favorite shots of the year? They might look simple but they each demonstrate different skills that Russ has honed in creating strong visuals for our customers:

“The first project I chose as one of my favorites of the year is this a lovely custom wooden box I shot for Penfolds. This was so plain and simple, just focusing on the bottles and the box but I was so happy with how sharp the image is and the elegance of the lighting that managed to capture so much detail. I also enjoyed working with glass again – which is fun to light and shoot.

The second project I chose was again one that was very plain and simple – a display we did for Purdy’s – but that was harder to capture than one might suppose. It was an engaging challenge to get all the product placement done properly (getting them all to stand up neatly!) and I was also very pleased with the subtle gradient lighting that showcased the detailing on the materials and design.

Both of these projects can be summarized as ‘sharp’ and I think they do a great job of showcasing all the thoughtful detailing that goes into even the simplest projects we create.”

12/11/2025

As we continue to share our team’s favorite projects from this past year, we are turning to Account Director Richard Stedman for a very cool display we put together for Neutrogena.

In his own words, Richard described why he chose this project:

“The Neutrogena project really embodies our passion when it comes to materials and our strategic expertise in selecting the right ones to build something that demonstrates retail excellence.

For this display, we incorporated a number of elements that maximized the visual impact while also maximizing ROI by enabling seasonal updates rather than requiring a whole new display anytime the marketing team needed to make a change. Some of the highlighted features include:

Metal construction for the display case and shelves that allowed us to create magnetic signage that could be swapped out for simple seasonal updates

Acrylic logo and shelf risers that added visual interest and put the Neutrogena brand and products front-and-center

Vinyl Lettering for a crisp clean look that was accentuated by LED lighting to catch shoppers’ attention and add a sleek, luxury effect

I love being able to partner with clients to deliver design solutions that are creative, impactful and provide simple solutions that extend the shelf life of the displays we create.”

12/09/2025

Main St. Group’s Best-of-Year Recap – Post #1

As we wind down the year, we wanted to use this space to share with you some of our team’s favorite projects from the year. We want to highlight the incredible work that our team does day-in and day-out for our clients and share some of the insights and expertise that drove our shared success in each example.

To start, we have this gorgeous project for The Wine Group’s Chloe Wines, spearheaded by Account Manager Jackie Carmichael.

In her own words, here is Jackie’s rundown of why she picked this project:

“The Wine Group came to us in a time crunch - we had less than a week to turn around our first renders and they ended up loving several of our concepts.

Dialing in the floral decorative components was critical and I have to give the marketing team so much credit here because they knew exactly what they wanted and it’s always great to work with clients who can be so specific and provide strong direction! We went multiple rounds with the type of flower and color, staying nimble and adapting to the team’s refinements all the way up to just a couple of days before they went into production.

Ultimately, the team was thrilled with the final result and loved where we ended up so much the concept was expanded into a necker that went onto 11,000 bottles of wine along with 324 displays.

I enjoyed working on this project so much because not only does it so clearly illustrate our creative, design, and technical talent, but I love the way it highlights how our commitment to collaborative partnership delivered not only a stunning program, but also a trusting and highly-valued relationship with The Wine Group."

Creating a Moment for Mom - On and Off ShelfHere’s a project that combined two of our favorite tactics for shopper engag...
12/04/2025

Creating a Moment for Mom - On and Off Shelf

Here’s a project that combined two of our favorite tactics for shopper engagement to create a campaign that was tailor-made to engage around Mother’s Day.

First, Bollicini tapped us to design and deliver these beautiful displays for their canned prosecco. The design got Bollicini off the shelf and the display’s design made it an easy placement for a number of departments outside of the wine aisle – including in some unexpected ones like the Beauty aisle.

That’s because, in addition to adding some color and interest, the display promoted a free-with-purchase bath bomb. Pairing a canned wine with a bath bomb was a great way for the Bollicini team to create a new occasion for enjoying their wine – as part of a relaxing ritual of self-care. Treating mom to a moment for herself and making Bollicini wines an integral part of that moment resonated with shoppers on the giving and receiving side of Mothers Day.

Are you planning a Mother’s Day promo next Spring?

Our team would love to work with you to maximize your impact and create a moment on shelf for your brand.

Packaging that Blooms on Shelf Spring is the official start of rosé season – with a sea of fresh pink wines hitting shel...
12/04/2025

Packaging that Blooms on Shelf

Spring is the official start of rosé season – with a sea of fresh pink wines hitting shelves in March & April – and it’s the perfect time to start planning for it now.

While the rosé wave may have crested and this category has cooled over the last few years, one of the lasting impacts of the big rosé boom of a few years ago has been that rosé has transitioned away from being a strictly seasonal indulgence. There is now, we would argue, such thing as a year-round rosé drinker (and you can count us, happily, among them).

So, when you’re trying to capture the attention of rosé purchasers – both the year-round drinkers and the seasonal ones – how do you stand out on shelf and create a moment that your retailer can get behind?

One of the most impactful ways that the rosé category has managed to set itself apart is with packaging – unique and ownable bottles, beautiful and eye-catching labels and shippers, and an approach that has always been just a little more lighthearted and fun than the rest of the category.

This limited-edition pack we did with Fleur de Praire rosé is one of our favorite examples of how a rosé brand can leverage its own beautiful design to garner more attention and drive incremental sales at the point of purchase.

We worked with the team to create a gift box that leveraged the beautiful floral illustrations on the wine’s label to create an eye-catching design, while also featuring a cut-out to showcase the intricate and bespoke floral etching that is a signature element of the bottle’s design.

The piece turned a bottle of rosé into the perfect gifting moment (no gift-wrapping required) for a number of Spring occasions – a hostess gift for an easter brunch, a thoughtful token of appreciation for Mother’s day or a congratulatory present to toast graduation day!

We know, we know… just as you’re settling into the warm cozy glow of the holiday season – dusting off those Christmas or...
12/04/2025

We know, we know… just as you’re settling into the warm cozy glow of the holiday season – dusting off those Christmas ornaments, writing letters to Santa, perfecting your famous eggnog recipe – we’re here to remind you that now is the perfect time to be planning for all of your amazing Spring activations!

11/13/2025

𝗧𝗵𝗲 𝗘𝗻𝗱𝘂𝗿𝗶𝗻𝗴 𝗔𝗽𝗽𝗲𝗮𝗹 𝗼𝗳 𝗪𝗲𝗮𝗿𝗮𝗯𝗹𝗲𝘀 (𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗴𝗲𝘁 𝘄𝗼𝗿𝗻)

Wearables are a popular merch option for a lot of reasons – they’re easy and quick to produce, cost effective, and highly visible.

But let’s be honest… how many of us have a pile somewhere – the garage? Back of your closet? Tucked away up on a high shelf? - of promo and branded T-shirts that we got for free and will never wear?

All that potential – for awareness and affinity– reduced to a sad pile that gathers cobwebs instead of impressions, while you wait for your next donation run.

Unless, of course, you’ve worked with us to design and produce a wearable that people will love (we’re talking first-shirt-they-reach-for-after-laundry-day kind of love) and even covet.

This recent project for Taco Bell, created to support the launch in retail for Canada, checks all the boxes for a wearable that we guarantee won’t end up in the donation bin:

✅ High quality silk-screen printing that won’t start to crack and peel after a couple washes
✅ Super soft fabric that will only get better with time
✅ Fun one-off tagline to commemorate the launch that reminds people what the T-shirt was for in the first place
✅ Branding that hits the perfect balance; the design features strong logo placement that taps into their consumers’ deep affection for the brand yet doesn’t make it too in-your-face to feel obnoxious

11/12/2025

𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗯𝗿𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽

What’s the secret sauce for a successful brand collaboration?

The right brand collaboration is a great way to leverage the loyalty and attention of your partner’s existing consumer base to drive trial and increase awareness for your brand among a new, highly targeted, set of consumers that are already primed for purchase.

Brand collaborations can be a great vehicle for adding innovation SKU’s to your lineup, generating buzz, and - yep, you guessed it – cutting through the noise to drive sales at the point of purchase.

One of our favorite examples of a fun and on-brand partnership recently, is these cozy and high-quality branded beanies we produced as a value-add for Polar Ice, as one element of their brand partnership with Beaver Tails. We designed and printed the value-add box to slide onto the neck of Polar Ice bottles and executed the co-packing.

Hitting shelves just in time for those first truly cold blasts of winter, this on-pack promotion is a great example of how to effectively bring brand collaborations off your social feed or home page and into the hands (or, in this case, onto the heads) of consumers.

10/29/2025

𝗦𝗺𝗮𝗿𝘁 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴. 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴. 🍦📦
Take a closer look at this 𝗖𝗹𝘂𝗯 𝗛𝗼𝘂𝘀𝗲 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗩𝗮𝗻𝗶𝗹𝗹𝗮 𝗠𝘂𝗹𝘁𝗶-𝗣𝗮𝗰𝗸, brought to life with precision and purpose by 𝗠𝗮𝗶𝗻 𝗦𝘁 𝗚𝗿𝗼𝘂𝗽. These custom-designed trays offer a merchandising solution that’s both shelf-ready and shopper-friendly — making it easy for Club House to stand out in a saturated category. Here’s why this format works:

✅
𝗠𝘂𝗹𝘁𝗶-𝗣𝗮𝗰𝗸 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆
Bundled products offer value to shoppers while driving higher basket size and brand trial.

✅
𝗥𝗲𝘁𝗮𝗶𝗹-𝗥𝗲𝗮𝗱𝘆 𝗧𝗿𝗮𝘆𝘀
The open-face design allows for easy stocking, fast replenishment, and optimal shelf visibility — no unpacking required.

✅
𝗕𝗼𝗹𝗱 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴
Vivid graphics and bilingual messaging make the packaging pop, clearly communicating product benefits while staying true to the Club House identity. From structural design to final ex*****on, Main St Group delivers smart packaging that moves product — and tells a story right from the shelf.

10/28/2025

𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝘁𝗼 𝗥𝗲𝗳𝗿𝗲𝘀𝗵. 𝗦𝘁𝘆𝗹𝗲𝗱 𝘁𝗼 𝗦𝘁𝗮𝗻𝗱 𝗢𝘂𝘁. 🧢🧊
This 𝗟𝗼𝗻𝗴 𝗗𝗿𝗶𝗻𝗸 𝗰𝘂𝘀𝘁𝗼𝗺 𝗯𝗮𝘀𝗲𝗯𝗮𝗹𝗹 𝗰𝗮𝗽, developed by Main St, perfectly captures the bold, clean identity of a fast-rising brand — bringing the can’s crisp energy into a wearable form.

✅ 𝗢𝗻-𝗕𝗿𝗮𝗻𝗱 𝗘𝗺𝗯𝗿𝗼𝗶𝗱𝗲𝗿𝘆
The iconic Long Drink logo is front and center, matched in tone and type for visual consistency across all touchpoints.

✅ 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗙𝗲𝗲𝗹, 𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗙𝗶𝘁
Structured cotton construction and modern fit make this cap a go-to piece for sampling events, street teams, or merch drops.

✅ 𝗕𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝗕𝘂𝘇𝘇
Whether it’s on social, behind the bar, or in the wild — this cap helps turn loyal fans into brand ambassadors. Because great branding doesn’t stop at the shelf — it starts conversations everywhere.

Address

640 Main Street
Woodstock, ON
N4S8Y5

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 4:30pm

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+18884288805

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