Word-craft Inc.

05/08/2026

At the beginning of every year, I set two business goals. A revenue goal and a non-financial goal. ⁣⁣
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One year it was to win an award. We won four awards that year. ⁣⁣
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Last year it was to give a keynote. And in September, I gave my first keynote.⁣⁣
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This year, it was to give a TEDx talk.⁣⁣
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A few weeks ago, while I was in line at Subway, I checked my email on my phone and saw a subject line that said, “Congratulations: You Are Invited to Speak at TEDxArgyle St 2026.”⁣⁣
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I looked around the Subway shop with my mouth agape. I wanted to scream, “I’m doing a TEDx talk everyone!” but I figured that might be weird, so I kept it to myself, but I couldn’t get that incredulous look off of my face.⁣⁣
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So, here it is. The official announcement. I’m doing TEDx Argyle St in Halifax on July 18 and YOU CAN COME AND SEE IT! Tickets are available now. https://www.tedxargylest.com
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Huge thanks to for organizing this event and seeing the potential in me for giving a great TEDx talk. I can’t wait to be on that stage!

03/25/2026

A great opportunity to have lunch, learn something and it’s FREE! To register, send an email to [email protected]

Happening next week! 🥳 Lunch & Learn: Stress-Free Content Creation with AI

Feeling the pressure to constantly come up with new content for social media or newsletters? You’re not alone.

Join us for a practical Lunch & Learn designed to help busy business owners simplify their marketing and plan months of content in one focused session.

📅 Date: March 31
🕛 Time: 12:00 PM – 1:30 PM (at the latest)
📍 Location: Digby Room, Rodd Grand Hotel
🥘 Lunch Provided
REGISTRATION FREE - email: [email protected] to RSVP

Presented by Ingrid Deon from word-craft () and hosted by CBDC Yarmouth and Yarmouth & Area Chamber of Commerce, this session will introduce a proven content planning system that combines strategic content pillars with AI tools to help you quickly generate engaging ideas for your marketing channels.

💡 What you’ll learn:
✔️ How to organize your content strategy using 4–7 content pillars aligned with your business goals
✔️ How to use AI prompts to generate dozens of engaging content ideas
✔️ A systematic approach to planning content across platforms
✔️ How to apply your content pillars to social media, newsletters, and marketing materials
✔️ Tools and techniques to schedule and plan content in advance

🍽️ Ingrid will present while participants enjoy lunch, making this an efficient and practical mid-day learning opportunity.

If creating consistent content has ever felt overwhelming, this session will show you how AI can turn it into a simple, repeatable process.

03/08/2026

Give to Gain means something personal to me.

When I was a single mum living under the poverty line in Yarmouth, I wanted to work in journalism, communications or marketing, but there were very few jobs in those fields here, and the ones that existed weren't vacant. I didn't want to leave Yarmouth County, but I didn't think I'd be able to work in my field if I stayed.

Eventually, I was offered a role in social media marketing at an agency in Halifax. They graciously gave me the opportunity to work remotely four days a week and be in-office every Monday. This was before COVID, so that kind of flexibility was a big deal.

After 3½ years at the agency, I started my own business. I didn't know then that I'd someday build a team, but it was a dream of mine to do it in Yarmouth. Today, I'm proud to say my team is made up of three people in Yarmouth County, one in Digby County, and one in Barcelona, Spain (but she's from Nova Scotia!).

I could hire from anywhere. We don't need to be physically together to collaborate, and we rarely need to be face-to-face with clients. The fact that we're headquartered in Yarmouth is proof of that. And yet, I'm still passionate about hiring a rural NS team because I know what it meant to me when someone gave me a chance.

This is what means to me. Creating opportunities in a place where these kinds of jobs never existed before. I've gained a team of women I love working with every day. They've gained employment at an award-winning agency that pays above a living wage in rural NS. And our local economy has gained a brand new industry bringing marketing dollars into our community from across North America.

We are all gaining from this gift.

Happy International Women's Day. 💜

09/30/2025

I almost talked myself out of my biggest goal this year.

Every January, I set a financial goal for my business and a secondary goal. This year, that goal was to give a keynote.

I wasn't sure if it would happen this year, but then Adèle LeBlanc asked me if I knew anyone who could give the keynote for Rayonne et Réalise, a conference put on by the Conseil de développement économique de la Nouvelle-Écosse CDÉNÉ on September 27. I came up with a few recommendations and considered naming myself but I held back at first. And then I figured, "What the heck. You lose any opportunity you don't seize so why not?"

I wrote to her, "If all else fails, I have a goal of giving a keynote about my entrepreneurial journey. I’d trade in doing a workshop for a keynote!"

And she jumped at the chance to help me realize my goal.

Huge MERCI to Adèle and the entire CDÉNÉ team. It was a privilege to be able to share my story with you and all of the incredible women I met at Rayonne et Réalise in Chéticamp this weekend.

2025: Give a keynote. ✅

03/21/2025

Merci à Colette Deveau et Nathalie Geddry de m’avoir interviewé pour La mouvée sur CBC/Radio-Canada à propos de mon poste comme présidente du Conseil acadien de Par-en-Bas ainsi que mon trajet entrepreneurial.

Si vous voulez écouter l’entrevue, téléchargez l’application OhDio et cherchez “La mouvée.” (Le lien ne peut pas être posté sur Facebook)

Thank you to Colette Deveau and Nathalie Geddry for interviewing me on La mouvée on Radio-Canada about my new volunteer role as president of the CAPEB. We also talked about my entrepreneurial journey.

If you’d like to listen to the French interview, you can download the OhDio app and search for “La mouvée.” (Unfortunately, the link can’t be posted on FB.)

12/20/2024

It's been an incredible year at word-craft!

Thanks to all of our clients who trust us with the keys to their social media accounts. Looking forward to another big year in 2025! 🎉

Happy holidays everyone! Take it easy.

11/19/2024

This workshop is now available both in person and VIRTUALLY! 🖥️ Reserve your spot now: https://digitalnovascotia.com/event/stress-free-content-creation-leveraging-ai-to-create-and-plan/

If you attend in person, we'll be serving lunch from our friends at Studio Yarmouth Cafe and Gallery.

Tuesday, November 26 at 10 am
260 Main Street, Yarmouth, NS

Ready to build a simple yet effective social media plan with AI? Then you need to register for our workshop: Stress-Free Content Creation: Leveraging AI to Create and Plan

At this hands on session, Word-craft Inc. founder and CEO, Ingrid Deon. will show you how to organize your content into pillars and use ChatGPT prompts to generate fresh new ideas!

Say goodbye to stressing over your socials!

📍 260 Main St, Yarmouth, NS
⏰ 10:00 AM - 12:00 PM

For more detials and to register now: https://ow.ly/qNs850TYpqM

10/08/2024

"I have a pretty short attention span for dry or overly curated presentations... yours was neither 🙂" - a quote from a SocialEast attendee.

I’m back from an eventful few days in Halifax, where I had the unique experience of speaking on the same stage twice in one week at two different events!

A big shoutout to Mike Morrison and his team at SocialEast for inviting me to talk about “Organic social media isn’t dead” to a crowd of hundreds! The audience had so many great questions—I'm still haunted by the person who asked about a DMO getting sued for sharing user-generated content. IYKYK.

Just three days later, I returned to the same stage at the Canadian Museum of Immigration / Musée canadien de l'immigration for Jessica Clerke’s Speak Up! Unlike my first talk, this time, I shared my entrepreneurial journey—from being a single mom juggling three jobs below the poverty line to becoming the CEO of an award-winning social media marketing agency. Thank you, Jess, for having me! 💖

What a whirlwind—in the best way possible!

And it’s not over yet... this week, I’m heading back to Halifax as a finalist for the EY Entrepreneur of the Year Award. Wish me luck!

09/25/2024

Honoured to be featured in this article about supplier diversity with Centre for Women in Business and WBE Canada. 🥰

Did you know that supplier diversity can transform how businesses grow and innovate?

In our latest post, hear from supplier diversity experts as they share insights on how connecting women-owned businesses with procurement opportunities is key to unlocking new markets.

Discover how the CWB and WBE Canada are paving the way for women entrepreneurs to thrive and learn from experts, and hear directly from the incredible entrepreneurs who have benefited from our Supplier Diversity programming!

Read the full article here: https://www.centreforwomeninbusiness.ca/the-importance-of-supplier-diversity-how-cwb-is-empowering-women-entrepreneurs-in-atlantic-canada/

Canada's 2slgbtqi+ Chamber of Commerce
CAMSC -Canadian Aboriginal and Minority Supplier Council
Word-craft Inc.
Atlantic Canada Opportunities Agency
IWSCC
Ray Agency

08/30/2024

Thanks for inviting me to share my takeaways with you, Invest Nova Scotia! I'm looking forward to another trade mission with Invest NS and Launch Export Atlantic Incubator in October! ✈️

We asked Ingrid Deon, the founder and CEO of Word-craft Inc. about her recent experience in the Launch Export Atlantic Incubator, a program that builds the export readiness of businesses in Atlantic Canada. It also includes an educational trade mission to the US.

Here are a few of Ingrid's takeaways in her own words:

✔️ Never underestimate the power of storytelling
People everywhere love a good story. I started each pitch with the story of how I went from a single mom working three jobs while living under the poverty line to the CEO of a social media marketing agency. Stories make us relatable and memorable, which is why they attract people to do business with you. Stories have a unique way of connecting us and making us stand out in a crowded market.

✔️ Get to know the other delegates
One of the unexpected highlights of the trade mission was getting to know the other delegates from Atlantic Canada. The bonds we formed were as valuable as the meetings with potential clients. We shared insights about our businesses and supported each other throughout the trip. This created a strong network of fellow entrepreneurs and these relationships continue to be a source of support and inspiration long after the trade mission.

Looking to grow your company and expand sales outside of Nova Scotia and Canada but not sure how to begin? The Launch Export Atlantic Incubator is a virtual export readiness program that builds the export capacity of small businesses in Atlantic Canada.

👉 Application deadline is Sept. 6, 2024. 👈

Apply now: https://bit.ly/3ABHyZu