Okapi Digital Marketing

Okapi Digital Marketing provides start-up and small business owners with tips on how to improve and

12/11/2022

Finding the way to increase your online visibility.

Improve how your site interacts with search engines, so your target audience can find you. What is search engine marketing ? Search engine marketing (SEM) refers to the overall process of mark…

23/06/2022

Marketing Analytics 101.

Marketing really means just about everything you do in your business. Most small business owners know they need a marketing budget, but most would agree with the old cliché “I know that half of my …

14/10/2021

Are you using the “king of social engagement” platform?
Instagram has always been a place for Africans to discover creators, brands and inspiration. This year in particular, eCommerce has been an essential tool for local businesses to survive and many of them are driving new sales using Instagram.
Let’s look at how businesses can better utilise Instagram as part of their marketing.

Instagram has always been know as the « king of social media engagement » due to the fact that top brands are seeing a per-follower high interaction rate is 10 times higher than Facebook and 100 ti…

23/09/2021

Social media strategy: Tips for using for african small businesses that are

Social media can be a powerful tool and has the potential to connect a business with customers and infliencers across the globe. Creating an accoiunt on a social media channel is relatively simple,…

21/07/2021

With 600 million blogs on the internet, competition is fierce in the world of blogging. Here are 8 creative tactics to help you build an authentic relationship with your blog audience.

Do you have a small business blog or do you want to start one? It’s important to know that when you click the ‘publish’ button, your work has just started. If you want to be a good blogger&nbs…

14/07/2021

Improve your businesses online presence with these marketing avenues.

Remarketing and retargeting: which one is better? Creating a digital presence for your business online has become more critical than ever. Fortunately, it’s also never been easier to create an acce…

28/06/2021

How to standout in the digital space.

Are you hesitant about venturing online? Here’s a guide on how to take your brand online. Here is how to take your brand online- an often highly impactful and cost effective, but sometimes misunder…

24/06/2021

How your business can use social media yo succeed.

One of the easiest way to grow your business is via social media. All progressive companies are using social media to engage with existing and prospective customers for a more dynamic experience an…

23/06/2021

Six ways to boost your online content.

How to keep your marketing fresh and increase traffic? Most savvy online businesses will have a created variety of content, including blog posts, white papers, videos, slideshows and webinars over …

15/05/2021

Why video is the future of marketing.

Video content is not only possible for small businesses but important. With 85 percent of the online market watching online videos, and one minute of video content equaling the impact of 1.8 millio…

14/04/2021

How to create a perfect social media strategy for your business.

26/03/2021

How your business can set up the right marketing objectives.

One of the most critical steps you will take is setting the marketing objectives you want to achieve for your small business or brand. It is marketing plan time and one of the most critical step yo…

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