Quel est le site Web ?

https://www.facebook.com/63715567838/

EMARKETER

EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

18/06/2026

One theme stood out at our Ad Buyer Strategies Summit: Trust has to be earned through better measurement, clearer strategy, and a deeper understanding of how consumers actually behave.

Our roundup features insights from EMARKETER analysts and industry leaders from NBCUniversal, Digitas North America, Mondelēz International, The Hershey Company, and more, highlighting the key shifts ad buyers need to watch as the media landscape becomes increasingly fragmented and automated.

👉 Access the roundup: https://cloud.insight.insiderintelligence.com/20260618-AdBuyerSummitRoundup_RegPageProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=Jun26_AdBuyerStrategiesSummitRoundup_0618

18/06/2026

✈️ What will summer travel look like for Americans this year? Where do people go online to book their vacations? How is AI helping travelers plan and manage their trips?

Listen wherever you get your podcasts, or watch on YouTube or Spotify: https://youtu.be/ikN8rG6xHvo

Made possible by Rokt

18/06/2026

🇫🇷 Headed to Cannes? We invite brand executives to join us for a series of exclusive events focused on AI, commerce media, and more. Space is limited—explore the agenda and register today to reserve your spot: https://www.emarketer.com/learningcenter/toolkits/cannes-lions-2026/?utm_source=linkedin&utm_medium=organic_social&utm_campaign=Jun26_Cannes_0618

Join us on the Croisette for our exclusive sessions, including:

👉 How Consumers Really Use AI: Inside the Adoption Curve with EMARKETER's Nate Elliott and Uber Advertising's Edwin Wong, featuring new research on how generative AI is changing discovery, shopping, and decision-making. Request an invitation: https://events.emarketer.com/uberads_cannes_2026_how_consumers_use_ai

👉 Beyond the Headlines: Meet the People Defining Commerce Media's Next Era, a symposium bringing together analysts, thinkers, and platform leaders. Request an invitation: https://events.emarketer.com/cpgguys_cannes_2026_commerce_media

👉 From Digital Shelf to Daily Life: The Future of Commerce Media with EMARKETER's Sarah Marzano and Uber's Kristi Argyilan, exploring where commerce media is headed next, from retail media expansion to the growing role of travel and mobility platforms. Request an invitation: https://events.emarketer.com/uberads_cannes_2026_future_commerce_media

If you're heading to Cannes, we'd love to connect!

Thank you to our partners: Sensor Tower, Uber Advertising, The CPG Guys, Albertsons Media Collective, Kroger Precision Marketing, Amazon Ads, Smartly, DoorDash, Adobe, XBOX, and Roundel.

Cannes Lions International Festival of Creativity

17/06/2026

AI is reshaping the path to purchase, but tying that shift to revenue remains a challenge. Just 15% of marketers can reliably measure AI-driven discovery, according to EMARKETER/Partnerize research. In our new report, 100 US marketers share how they’re closing the gap and where budgets are moving.

Access Now: https://tinyurl.com/4spsdst5

17/06/2026

Marketing mix modeling adoption is accelerating, but investment and impact don’t always move together. A new EMARKETER report, “The MMM Actionability Gap,” made possible by TransUnion, breaks down the three structural reasons MMM underdelivers and includes a 90-day plan for closing the gap.

Get the Report: https://tinyurl.com/rcycej5r

17/06/2026

We were all set to host our "Uncorking Insights: A Taste of Cannes" event tomorrow, but a historic New York moment called for a change of plans. 🏀

As a New York-based company, we are joining the city in celebrating the Knicks' championship win. With our analysts forecasting that Thursday's victory parade could draw a crowd comparable to the Macy's Thanksgiving Day Parade, we're giving our insights a little more time to breathe and returning on July 8 as "Uncorking Insights: Decanting Cannes." 🍷

👉 Save your spot: https://cloud.insight.insiderintelligence.com/202600708-Cannes_RegpageProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=Jun26_DecantingCannes_0617

📅 Wednesday, July 8
⏰ 4:00 - 7:00 pm
📍New York, NY

Just as great wine benefits from time in the decanter, we'll use the extra weeks to further distill the insights from Cannes that matter most for marketers. We hope to see you there!

Cannes Lions International Festival of Creativity

16/06/2026

Consumers are increasingly using AI chat to explore purchases before they ever reach a search engine. Those conversations are creating a new layer of intent signals that marketers have only begun to tap into.

In this sponsored article, Verve’s Sam Coates looks at how AI chat is reshaping the path to purchase and revealing richer signals about consumer intent: https://tinyurl.com/y8fsne49

15/06/2026

What will everyone be talking about at Cannes this year?

Our analysts discuss the most interesting conversations we expect to hear at Cannes this year, including: how brands can stay true to their values while operating at a global scale, why marketers should stop advertising and start entertaining, and why you should (perhaps) stop listening to the customer in order to build a brand that lasts forever.

Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify: https://www.youtube.com/watch?v=lMYszmMGqJQ

Made possible by Rokt

Cannes Lions International Festival of Creativity

15/06/2026

Shanteria Jones, Director of Shopper Marketing at Chobani, sat down with EMARKETER's Arielle Feger at our Ad Buyer Strategies Summit to share how CPG brands are activating across retail media networks with high-volume, fast-moving products in mind.

Our next summit, The Future of Digital, is coming up in NYC on September 15! Early bird tickets are now on sale. Save your spot at the link in bio!

15/06/2026

ChatGPT remains one of the web’s most-visited destinations, but AI users are becoming increasingly platform agnostic. New traffic patterns reveal how competitors are attracting a growing share of attention as consumers move between AI assistants

In this sponsored article, Sensor Tower’s Lucy Greider explores the audience shifts, traffic flows, and advertising strategies shaping the AI Assistant category: https://tinyurl.com/5apcchwe

Adresse

Democratic Republic Of The

Site Web

facebook.com

Notifications

Soyez le premier à savoir et laissez-nous vous envoyer un courriel lorsque EMARKETER publie des nouvelles et des promotions. Votre adresse e-mail ne sera pas utilisée à d'autres fins, et vous pouvez vous désabonner à tout moment.