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C'mon Sports

C'mon Sports is Data Sports Consulting Agency based in Lausanne, Switzerland.

01/06/2026

Evoluer dans le même club pendant plus de 18 ans. Vivre deux finales de National League consécutives. Faire de la formation un pilier du modèle économique.
Dans ce nouvel épisode de C’mon Insider, Chris Wolf, CEO du Lausanne Hockey Club Group, partage les leçons d’une trajectoire rare dans le sport business suisse.
Leadership, gouvernance, jeunesse, data, sponsoring, un échange de fond pour celles et ceux qui pensent le hockey suisse sur la durée.

🎙️ Épisode complet sur YouTube → lien en bio

NationalLeague SportsLeadership SportBusinessSuisse Hockey Vaudoise Lausanne SportManagement

16/03/2026

How do you grow a hockey club in a town of 8,700 people that becomes a global destination every winter?
In this episode of C’mon Sports Insider, W***y Besson shares how the Pionniers de Chamonix built a marketing strategy based on fan engagement, data and storytelling.

From structuring a fan database to using segmented newsletters and leveraging the momentum of playoff appearances, this episode explores how modern sports clubs combine emotion and analytics to grow their community.

🎧 New episode available now in bio.

10/03/2026

Stade Rennais F.C. x C’mon Sports

Avec DMOS, on évalue la maturité data/marketing, on valorise la base de fans et on livre une roadmap opérationnelle : segmentation, CRM/CDP, contenus, campagnes et reporting orienté revenus.
But : une relation plus forte, une monétisation durable.

Merci au Stade Rennais F.C. pour la confiance - on déploie.

06/01/2026

C’mon Sports rejoint la Tissot Arena du EHC Biel-Bienne 🏒🔥

On accompagne le club dans :

✅ Sa stratégie data

✅ Le développement de son écosystème digital

✅ La structuration de ses données

✅ La création de nouvelles sources de revenus

Un projet ambitieux qui montre qu’un club peut grandir sur la glace et en dehors.
Merci au EHC Biel-Bienne pour sa confiance 🙌

Let’s go !

21/10/2025

C’mon Sports x Swiss Football League

We’re teaming up with the SFL to lead a league-wide digital transformation across all professional clubs 🇨🇭⚽️
Using our DMOS framework (Data Marketing Operating System), we’ll help clubs:
🔹 Assess their digital maturity

🔹 Activate & structure their fan databases

🔹 Run smart, personalized marketing campaigns

🔹 Boost sponsor value with data insights

🔹 Unlock new revenue from tickets, merch & more
From the Super League to the Challenge League, each club gets tailored support to level up their digital game 🚀“It’s not just about data—it’s about the story it tells.”

— Douglas Finazzi, Founder, C’mon Sports

07/04/2025

🏀 New Episode Alert 🎙️

How do you grow a basketball club in a football-dominated country? 🤔
We asked Thierry Moreno, President of Lions de Genève, and his answer is 🔥.

From running a logistics company to leading one of the top basketball teams in Switzerland, Thierry shares how entrepreneurship fuels his vision for the club—on and off the court.

💬 In this episode:

✔️ Business meets basketball
✔️ Building a club in a crowded sports market
✔️ Using data to grow your fanbase
✔️ Advice for future leaders in sports

📺 Watch the full episode now – link in bio!

21/01/2025

🚀 Discover the second episode of Playmaker, the 100% AI-powered podcast created from real-world data and experiences gathered by C’mon Sports | Sport Business Agency 🎙️

In this episode, dive into three inspiring success stories from Swiss hockey that highlight the power of data in sports marketing:

🏒 Genève-Servette Hockey Club: +22% in season ticket sales through a meticulously orchestrated multi-phase campaign.
🏒 HC La Chaux-de-Fonds: A 70% increase in database value thanks to innovative personalization strategies.
🏒 Lausanne Hockey Club: A complete digital transformation, from database clean-up to CRM implementation, strengthening fan interactions and boosting revenue.

🔍 These examples showcase how innovation and data are redefining fan engagement and the business models of sports clubs.

🎧 Listen to Playmaker now (in English) and discover with us the strategies shaping the future of sports.

👉 Link in bio to access this episode!

At C’mon Sports, we believe the future of sports lies in innovation, data, and sustainable business models.

14/01/2025

🚀 Discover the very first episode of Playmaker, the innovative podcast by C’mon Sports | Sport Business Agency, powered entirely by AI 🎙️

In this episode, we dive into the major challenges faced by Swiss basketball clubs, including securing funding and maintaining financial stability.

🏀 Union Neuchâtel Basket: Learn how this club significantly boosted attendance, revenue, and fan engagement through data-driven strategies and digital transformation.

🌍 We also explore the broader issues of declining sponsorship budgets and financial difficulties faced by Swiss and European clubs, while highlighting actionable solutions: diversifying revenue streams through ticketing, merchandising, and event management.

🔍 This episode sheds light on the keys to ensuring the long-term sustainability of sports clubs through innovation and sustainable business models.

🎧 Listen to Playmaker now (in English) and get inspired by strategies that are transforming the world of sports.

👉 Link in bio to access this episode!

At C’mon Sports, we believe the future of sports lies in data, innovation, and a long-term vision.

06/01/2025

C’mon Sports x Les Pionniers de Chamonix

We are proud to announce the very first international partnership for C’mon Sports | Sport Business Agency with Les Pionniers de Chamonix, a legendary ice hockey club in France! 🏒🌍

This collaboration marks a significant milestone in our journey to support sports organizations in reaching their full potential. With Les Pionniers, we will focus on:

✅ Structuring and segmenting their fan database to better understand and engage with their audience,
✅ Promoting their games through targeted campaigns and enhanced fan experiences,
✅ Strengthening fan engagement with innovative strategies and personalized interactions,
✅ Structuring the club’s revenue streams to ensure sustainable growth,
✅ Developing local and international partnerships, highlighting the club’s unique history and identity.

By combining data-driven strategies with a passion for sports, this partnership reflects our commitment to helping clubs thrive on and off the field. 🌟

Stay tuned to follow the exciting steps of this journey, and join us in celebrating this new chapter with Les Pionniers de Chamonix! 🚀🥅

08/10/2024

🎙️ Introducing Playmaker: An AI-powered Podcast by C’mon Sports ⚡

We’re excited to announce the launch of Playmaker, a podcast entirely powered by AI, designed to bring you cutting-edge strategies in sports marketing, fan engagement, and data-driven solutions.

🔗 https://cmon-sports.com/podcast/

Hosted by our virtual voices, Julian and Sophie, Playmaker dives deep into how C'mon Sports | Sport Business Agency leverages data to help sports organizations elevate fan loyalty, drive ticket sales, and achieve long-term growth. From game day experiences to digital transformations, we’re sharing the insights that have helped major sports clubs hit new heights.

🔥 First Episode Drop: We’re kicking off with a deep dive into The Challenges Faced by Basketball Clubs in Switzerland. We’ll explore the pressing issue of securing funding, financial sustainability, and how Union Neuchâtel, Pully Lausanne Basketball Club and Lions de Genève boosted attendance and revenue with data-driven strategies. Discover why diversifying revenue streams like ticketing and merchandising is crucial for the future of Swiss Basketball and European basketball.

🚀 Ready to learn how AI and data can revolutionize sports marketing? Subscribe to Playmaker now and be part of the conversation!

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Webseite

http://www.cmon-spots.com/

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