18/09/2025
Ogni marchio ha la sua evoluzione, che va di pari passo all'evoluzione dell'azienda.
Adolf "Adi" Dassler, the visionary founder of Adidas, revolutionized sportswear with his innovative designs, most notably the iconic Trefoil logo introduced in 1971. Born in Herzogenaurach, Germany, Adi began crafting shoes in his mother's laundry room in the 1920s, driven by a passion for enhancing athletic performance. His commitment to quality and functionality laid the foundation for Adidas, a brand that became synonymous with excellence. The Trefoil logo, designed by Adi and his team, marked a pivotal moment in the company's history. Comprising three leaves and three stripes, it symbolized Adidas's expansion into leisure and lifestyle products while honoring its athletic roots.
The logo's elegant simplicity captured the brand's versatility, blending performance with style. Adi's hands-on approach ensured the design reflected his belief in craftsmanship and innovation. Debuting at a time when Adidas sought to distinguish itself in a growing market, the Trefoil became a global emblem of authenticity and aspiration. Adi's legacy endures through this enduring logo, which remains a testament to his foresight and dedication to pushing boundaries. Today, the Trefoil stands as a cultural icon, embodying Adidas's heritage and Adi Dassler's relentless pursuit of excellence in sportswear design.
