07/10/2025
What if entering the labor market felt like playing a game — one where women start with unfair cards, invisible traps, and shrinking paths?
This animation, created for QIKA, transforms research on women’s rights in the labor market into a sarcastic, game-like world.
Inspired by the aesthetics of Mario and the symbolism of Tarot, every “level” exposes the realities women face at work — from unpaid labor and inflexible schedules, to sexual harassment, pregnancy discrimination, and the unequal division of parental leave.
Visually, it blends bold color, surreal energy bars, and Tarot-inspired cards — evoking fate, luck, and the absurdity of how chance still shapes women’s professional paths.
Beneath the playful tone lies irony — the game looks fun, but the obstacles are all too real.
Through humor and metaphor, the piece reimagines statistics and social research as something emotional and accessible — an animated reflection on how deeply unfair systems can feel, even when wrapped in bright colors.
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Produced by: .ch
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