MCI

23/05/2024

🌎 The transformative power of human-AI collaboration in addressing corporate challenges. 🌎

The recent cooperation between BCG X and MCI Brasil has set a new standard for human-AI partnership.

💪Our challenge?

To showcase generative AI as the star of the show, driving content, activations, and interactions at an exclusive event for CEOs and C-Suite executives.

💡Our creative strategy?

A blend of meticulous planning and technological expertise allowed us to translate the concept into a tangible experience. For example, the event’s visual identity was born from a mix of BCG X’s brand elements and AI-generated designs, creating a cohesive and impactful Key Visual that resonated across all communications and event scenography. The opening soundtrack was also generated by AI and then flawlessly mixed by a live DJ at the event.

👉 The results?

BCG X showcased their proficiency in leveraging AI for business applications, engaging many high-level decision-makers. The event expanded the lead base and positioned BCG X as a market leader, opening new avenues for business growth and firmly establishing the value of AI in the corporate world.

🔗 Read the complete case study to uncover the details behind this successful event! ➡️ https://ow.ly/aaEs50RSOeC

14/05/2024

🌊 MCI USA overhauled the existing marketing strategy, channels and branding for the OCEANS Conference and Exposition! 🌊

The challenge?

👉 Over the years, the event's marketing and branding became inconsistent, while overall event management, exhibit floor traffic, and innovation in format, content, and attendee experience needed renewal.

The solution?

🎯 The team rose to the challenge beautifully, refreshing the OCEANS brand and enhancing its global reach and impact, creating a dynamic, engaging experience that will resonate with the maritime community in the long run!

🏄‍♀️ Through their strong partnership, MCI and OCEANS navigated side by side, solidifying the event's position as a pivotal industry gathering.

How did we transform the legacy event into a new and exciting experience?

🔗Read the complete case story to uncover the creative strategy behind this transformation!➡️ https://ow.ly/PS7T50RFZYU

Discover how a new, consistent brand identity & engaging content led to a surge in engagement, registrations and exhibitor satisfaction for the OCEANS Conference and Exposition

15/04/2024

Dive into 2024 Consumer Behaviour Trends! 🌍✨

Discover the latest trends shaping marketing in 2024: Community focus, human-centric tech, redefined value, AI's role, and the "reconnection renaissance." Explore how brands can navigate this dynamic landscape and create meaningful connections with consumers.

Engage with us and share your insights on how these trends are impacting your industry. Let's shape the future of marketing together!

Click the link to read more 🔗: https://ow.ly/UJJn50Rg5zY

Join the conversation and share your thoughts on the future of marketing! 🗣️💬

12/04/2024

🌟 Boost Sponsorship ROI with Hybrid Events! 🌟

Maximise sponsor value and event impact with these engaging tips for the hybrid events landscape. 🌐🤝

💡 Prioritise value alignment: Understand sponsor goals beyond lead generation. Engage in open dialogue to tailor packages that showcase brand awareness and thought leadership.

🚀 Reimagine revenue streams: Blend digital and in-person experiences for maximum impact. Explore exciting sponsorship possibilities in the hybrid world.

📊 Embrace hybrid data power: Leverage rich data insights to demonstrate strong ROI. Track virtual engagement metrics and in-person interactions to showcase sponsor success.

⚖️ Strike a balance: Find the right sponsorship model that fits your event goals and audience. Consider exclusivity versus wider reach for sponsorships.

🤝 Foster collaboration: Keep communication open with sponsors. Involve them as partners in event planning and ex*****on.

Looking to elevate your hybrid events? Connect with MCI to explore innovative strategies and unlock new revenue streams that maximise event impact and sponsor ROI. 🌟💬

Read more here 🔗: https://ow.ly/8lb350Rf61Y

10/04/2024

Explore the core principles shaping engagement marketing with MCI! Learn how these principles drive deeper connections and impactful campaigns.

Discover how personalization, convenience, transparency, and creativity intersect to create innovative engagement strategies. Embrace agility in innovation and build robust partnerships for impactful results.

Read More 🔗: https://www.wearemci.com/en/thoughts/beyond-trends-the-five-core-principles-shaping-engagement-marketing

09/04/2024

Step into the magical world of SEPHORA Winter Vibes with MCI France ! ✨

Their team curated an unforgettable experience in Verbier, nestled amidst the stunning Swiss mountains. They were honoured to collaborate with Laneige to bring their brand to life at this prestigious event.

From concept to ex*****on, MCI France infused creativity and expertise into every detail, ensuring guests enjoyed a truly unique experience. Congratulations on this remarkable success! MCI France

04/04/2024

Experience the exhilarating launch of Call of Duty: Warzone Mobile in Brazil! 🚀

MCI Brazil partnered with Activision Blizzard to create an immersive event that transported fans and influencers into the heart of the game's universe. From stunning visuals to interactive experiences, every detail was meticulously designed to captivate attendees. Check out the video to witness the excitement!
🎮

03/04/2024

March was an absolute whirlwind at MCI! Overflowing with stellar accomplishments, our Business Academy, and countless other highlights, it was truly a month to cherish!

Now, let's take a peek at our standout social media moments from around the world. 🌍✨

Connect with us here 🔗: https://lnkd.in/daUKduia

21/03/2024

Dive into the essence of Design Thinking: User-centric creativity! Our thought leaders at MCI share insights on empathy, iterative solutions, and collaboration driving innovation and impact.

Juliano Lissoni & Charlee Gough highlight the core principles:

🤝 Understanding through empathy: Lissoni emphasizes stepping into users' shoes, gathering insights for innovative solutions.
🔄 Methodical approach to innovation: Lissoni outlines a structured process from empathy to prototyping, ensuring actionable solutions.
💡 Integrated nature of Design Thinking: Gough emphasizes asking the right questions at the right time, fostering creativity through collaboration.
🔄 Iterative development: Both emphasize the importance of feedback and prototyping for refining ideas.

🔗: https://www.wearemci.com/en/thoughts/the-essence-of-design-thinking-user-centric-creativity

By prioritizing empathy, embracing iteration, and fostering collaboration, organizations can drive innovation and achieve lasting impact. Join us on our cyclical journey of creative innovation! 🚀

20/03/2024

Our recent Global Business Academy in Malta 🇲🇹 was a amazing ! We gathered our top talent from across the globe to dive into our 5-year innovation vision here are a few things we can share :

Engagement Revolution: Prioritizing people, we're creating authentic brand communities across all channels.

Pioneering AI: Harnessing Generative AI for smarter, efficient marketing.

Organizational Ambidexterity: Embracing agility to meet diverse customer needs.

Stay tuned for more photos from the business academy coming soon !
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19/03/2024

Throwback to when MCI France teamed up with SFRO to revolutionise oncological radiotherapy and elevate cancer treatment in France!

With strategic partnerships and innovative strategies, they made waves, achieving a 17% membership increase and a record-breaking congress outside Paris. Stay tuned for more on our journey to drive positive change in cancer care!

Click hear to read full case study 🔗: https://ow.ly/AiSs50QWL11

14/03/2024

🏆✨ Exciting news from MCI Brasil ! Their recent MCI Awards showcased outstanding achievements in client solutions and international collaboration. Let's celebrate their winners:

👨‍💻 Customer Solutions Category:

In May 2023, they hosted a convention for 10,000 brand consultants, featuring interactive stands, renowned speakers, and even an orchestra!

Their innovative approach earned them the 2023 Customer Solutions award. Congratulations to DoTerra for their trust and partnership!

🌎 International Client Category:

They are proud to announce AWS as the winner of their collaborative campaigns, including the AWS Summit held in August 2023.

This event, renowned in the tech industry, showcased cutting-edge products and solutions, elevating the client's global presence. Congratulations again, MCI Brasil ! 👏🏼✨ Stay tuned as they continue to highlight more award-winning cases throughout the week! 🌟