atelierLUXE Sàrl

13/02/2026

DM for consulting and training

12/02/2026

DM for consulting and training

10/02/2026

05/02/2026

What makes a campaign iconic 20 years later?
Vision. Signature. Consistency.

From designing Nespresso’s first celebrity campaign to advising brands today, my work has always focused on long-term value creation — not short-term noise.

That’s the work I’ve been doing for two decades — and what I help brands design today through atelierLUXE.

I support brands, leaders and teams with:
– Brand & communication strategy
– Luxury storytelling
– Executive & in-house training

Timeless brands are built. Never improvised.

📩 DM me to start the conversation.

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03/02/2026

20 years ago, an iconic brand story began in Los Angeles – and I was part of it.

In 2006, as International Brand Manager at Nespresso, I designed and led the brand’s first-ever celebrity campaign, starring George Clooney.

This was not about using a celebrity.
It was about defining a brand signature.
✨ “What else?” was born
✨ A long-term saga began — still running today.

Two decades later, this campaign remains a reference in luxury branding, storytelling and long-term strategy.

Today, through atelierLUXE, I help brands build meaningful, consistent and iconic communication — designed to last.

What’s next?
👉 DM me for luxury branding & communication

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10/01/2026

Since 2006, atelierLUXE has been shaping a vision of luxury in which expertise and creativity converge to elevate every expression. With exce·legance, we reaffirm our commitment to pushing the boundaries of excellence and reinventing timeless elegance, in service of your most ambitious projects.

At the beginning of this particular year, we have chosen to honour solidarity and resilience, values that strengthen human connections.

We extend our warmest wishes for a bright 2026, rich in achievements and treasured moments.

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01/01/2025

Since 2006, atelierLUXE has crafted exceptional expertise, blending skill and creativity to elevate the world of luxury. Today, we are embarking on a new chapter: exce.legance, embodying our commitment to pushing the boundaries of excellence and redefining timeless elegance.
This renewed vision is expressed through bespoke support, bold yet refined solutions, and a deep respect for the essential codes of luxury. We are thus dedicated to bringing your most ambitious projects to life.
Wishing you a prosperous 2025 filled with success and inspiring discoveries.

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13/11/2023

As a GPHG Academy member, I’m very glad to see that I voted for the winner watches in various categories – of which the Artistic Crafts Watch Prize. This prize rewards the best timepiece demonstrating exceptional mastery of one or several artistic techniques such as enamelling, lacquering, engraving, guilloché, skeleton-working, etc.

Congratulations to Piaget for the Altiplano Métiers d’Art Undulata. Subtly mixing the green, blue and iridescent hues into one hypnotic dial, the French artist Rose Saneuil created a miniature marquetry of volume, textures and colors. This meticulous piece includes several layers of wood, straw and leather, patiently assembled by hand to create a mesmerizing effect to the signature Piaget flying tourbillon manufacture movement. For this limited edition of 8 pieces in white gold and diamonds, she carefully cuts each element before incrusting them one at a time on the dial. This diligent operation requires precision and patience, as these infinitely thin materials must perfectly fit. It took her over 44 hours to create this intricate dial.

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