atelierLUXE Sàrl

13/02/2026

DM for consulting and training

12/02/2026

DM for consulting and training

10/02/2026

05/02/2026

What makes a campaign iconic 20 years later?
Vision. Signature. Consistency.

From designing Nespresso’s first celebrity campaign to advising brands today, my work has always focused on long-term value creation — not short-term noise.

That’s the work I’ve been doing for two decades — and what I help brands design today through atelierLUXE.

I support brands, leaders and teams with:
– Brand & communication strategy
– Luxury storytelling
– Executive & in-house training

Timeless brands are built. Never improvised.

📩 DM me to start the conversation.

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03/02/2026

20 years ago, an iconic brand story began in Los Angeles – and I was part of it.

In 2006, as International Brand Manager at Nespresso, I designed and led the brand’s first-ever celebrity campaign, starring George Clooney.

This was not about using a celebrity.
It was about defining a brand signature.
✨ “What else?” was born
✨ A long-term saga began — still running today.

Two decades later, this campaign remains a reference in luxury branding, storytelling and long-term strategy.

Today, through atelierLUXE, I help brands build meaningful, consistent and iconic communication — designed to last.

What’s next?
👉 DM me for luxury branding & communication

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10/01/2026

Since 2006, atelierLUXE has been shaping a vision of luxury in which expertise and creativity converge to elevate every expression. With exce·legance, we reaffirm our commitment to pushing the boundaries of excellence and reinventing timeless elegance, in service of your most ambitious projects.

At the beginning of this particular year, we have chosen to honour solidarity and resilience, values that strengthen human connections.

We extend our warmest wishes for a bright 2026, rich in achievements and treasured moments.

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