Simon&Co

Simon&Co More than your average PR agency ¦ Meaningful strategies to build strong brands and empower our clients ¦ Lausanne, Switzerland, & worldwide partners
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Simon&Co is a global public relations and communications agency passionates about building strong brands. More than your average PR agency, Simon&Co offers you a strategic-minded and client oriented consultancy that supports your business development at any stage. The agency collaborates with national and international networks of professionals from relevant sectors (PR, digital, advertising, HR,

lobbying, etc.) in order to provide you the best integrated services for your tailored strategy. What we do:
- Audit, global strategic counseling and definition of the communications and marketing strategies locally and internationally:
reputation management, (re)positioning, corporate, CSR, digital, internal communications, public affairs and crisis communications strategies for B2C and B2B sectors
- Launch of new companies and products/services
- Full PR and media relations support
- Storytelling, messaging and content management for online and offline materials: press releases, opinion articles/bylines, websites, flyers, brochures, annual reports, social media, etc.
- coaching: developing a business plan, defining the marketing plan/first steps in communication, how to communicate without budget, communicating in a multicultural environment, communicating with the influencers, media training

Crisis can strike at any time — and how you respond makes all the difference.With over 15 years of experience supporting...
05/02/2026

Crisis can strike at any time — and how you respond makes all the difference.

With over 15 years of experience supporting organisations through major changes and reputation-threatening situations, Virginie Simon has developed crisis management expertise grounded in deep insight, strong networks, and strategic thinking.
Crisis management isn’t just about reacting, it’s about preparing, navigating uncertainty and protecting what matters most. From stakeholder engagement to transparent communication and decisive action, the way a brand handles a crisis can shape its reputation for years to come.

Because in a crisis, leadership counts… and thoughtful communication can turn risk into resilience.

Your brand lives in conversations you don’t control.Our role? Helping you shape them.
19/01/2026

Your brand lives in conversations you don’t control.
Our role? Helping you shape them.

AI & PR: where do we really stand?In this article for Brainz Magazine, Virginie Simon, founder of Simon&Co, shares her p...
15/01/2026

AI & PR: where do we really stand?

In this article for Brainz Magazine, Virginie Simon, founder of Simon&Co, shares her perspective on how AI is reshaping public relations:
• AI is a powerful ally to structure ideas, analyze data, and accelerate daily PR work.
• But strategy, judgment, and ethics remain human responsibilities.
• PR agencies are shifting from ex*****on to advising, coaching, and strategic guidance.
👉 AI supports. Humans decide.
That’s where the true value of public relations lies today.
🔗 Read the full article here: www.brainzmagazine.com/post/how-ai-is-reshaping-pr-and-why-human-intelligence-still-leads-the-way

Media RelationsLaunching a new product or service? Looking to boost your brand awareness or reputation? Media relations ...
09/10/2025

Media Relations

Launching a new product or service? Looking to boost your brand awareness or reputation? Media relations are one of the most powerful levers to position yourself as a credible and visible actor.
Thanks to our privileged journalist network, we build win-win relationships over time. We help you craft relevant stories and select the right format — press releases, pitches, exclusive interviews, etc.

👉 With Simon&Co, make your media communication meaningful — and let your voice be heard.



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Relations médias

Vous lancez un nouveau produit ou service ? Vous souhaitez renforcer votre notoriété ou votre image de marque ? Les relations médias sont l’un des meilleurs leviers pour vous positionner comme un acteur crédible et visible.
Grâce à nos contacts privilégiés avec les journalistes, nous bâtissons des relations gagnant-gagnant sur le long terme. Nous vous aidons à développer des histoires pertinentes et choisir le bon format : communiqué de presse, pitch, interview exclusive, etc.

👉 Avec Simon&Co, donnez du sens à votre communication médiatique et faites entendre votre voix.

At Simon&Co, we empower leaders, teams, and spokespeople to elevate their communication through tailored coaching sessio...
22/09/2025

At Simon&Co, we empower leaders, teams, and spokespeople to elevate their communication through tailored coaching sessions and customized trainings.

🎯 Goal: build confidence, clarity, and consistency—for impactful communication that truly makes a difference.

👉 Discover how our expertise turns communication into a powerful strategic tool.



Chez Simon&Co, nous aidons les dirigeants, équipes et porte-paroles à renforcer leur communication grâce à des sessions de coaching sur-mesure et des trainings adaptés à leurs besoins.

🎯 Objectif : développer l’aisance, la cohérence et la confiance, pour des prises de parole qui font la différence.

👉 Découvrez comment notre accompagnement transforme la communication en un véritable levier stratégique.



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At Simon&Co, we are proud to have supported the launch of Grand Marnier – Le Café Parisien in both French and German-spe...
13/09/2025

At Simon&Co, we are proud to have supported the launch of Grand Marnier – Le Café Parisien in both French and German-speaking part of Switzerland.
Through two curated media and influencer events, combined with strong media relations, we helped create awareness and impact sud reposition the brand.

From concept to ex*****on, our mission was to craft an experience that would bring the story of Grand Marnier to life and connect it with the right audiences. 🥂

✨ With Simon&Co, your brand launches go beyond an event — they become memorable stories.



Chez Simon&Co, nous sommes fiers d’avoir accompagné le lancement de l’édition limitée Grand Marnier – Le Café Parisien en Suisse romande et en Suisse alémanique.
Grâce à deux événements exclusifs pour les journalistes et les influenceurs, associés à des actions ciblées de relations médias, nous avons contribué à donner visibilité et impact à la marque, tout en la repositionnant.

De la conception à la réalisation, notre mission a été de créer une expérience qui raconte l’histoire de Grand Marnier et la relie à ses publics cibles. 🥂

✨ Avec Simon&Co, vos lancements ne sont pas seulement des événements : nous en faisons des histoires mémorables.

✨ OUR SERVICES ✨At Simon&Co, we believe reputation is your most valuable asset.It’s precious, fragile, and built over ti...
08/09/2025

✨ OUR SERVICES ✨

At Simon&Co, we believe reputation is your most valuable asset.
It’s precious, fragile, and built over time through communication that is authentic, transparent, and consistent.
Whether you are a company, a brand, or an opinion leader, your reputation shapes trust and long-term impact.



✨ NOS SERVICES ✨

Chez Simon&Co, nous croyons que la réputation est votre atout le plus précieux.
Elle est fragile et se construit au fil du temps grâce à une communication authentique, transparente et cohérente.
Que vous soyez une entreprise, une marque ou un leader d’opinion, votre réputation façonne la confiance et l’impact à long terme.

Another inspiring project ✨Simon&Co supported the debut of photographer Thomas Crauwels with the launch of his first boo...
20/08/2025

Another inspiring project ✨
Simon&Co supported the debut of photographer Thomas Crauwels with the launch of his first book, ABOVE. From crafting the launch strategy and storytelling to managing media relations and securing interviews across TV, radio, print, and digital—we were proud to bring his vision to new heights. 📸🏔️



Un deuxième projet inspirant ✨
Simon&Co a accompagné le photographe Thomas Crauwels pour le lancement de son premier livre, ABOVE. De la stratégie de lancement et du storytelling aux relations médias en passant par des interviews auprès de la télévision, de la radio, de la presse écrite et digitale, nous avons été fiers de donner de la hauteur à sa vision. 📸🏔️

✨ This year, we celebrate 10 years of storytelling and impact. To mark this milestone, we’re looking back at some of the...
19/08/2025

✨ This year, we celebrate 10 years of storytelling and impact. To mark this milestone, we’re looking back at some of the projects that shaped our journey.

💫 Voilà déjà 10 ans que nous écrivons notre histoire aux côtés de projets inspirants. Pour fêter cet anniversaire, nous avons envie de partager ceux qui nous ont le plus marqués.

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Rue Pré-du-Marché 23
Lausanne
1004

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