Simon&Co

Simon&Co More than your average PR agency ¦ Meaningful strategies to build strong brands and empower our clients ¦ Lausanne, Switzerland, & worldwide partners
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Simon&Co is a global public relations and communications agency passionates about building strong brands. More than your average PR agency, Simon&Co offers you a strategic-minded and client oriented consultancy that supports your business development at any stage. The agency collaborates with national and international networks of professionals from relevant sectors (PR, digital, advertising, HR,

lobbying, etc.) in order to provide you the best integrated services for your tailored strategy. What we do:
- Audit, global strategic counseling and definition of the communications and marketing strategies locally and internationally:
reputation management, (re)positioning, corporate, CSR, digital, internal communications, public affairs and crisis communications strategies for B2C and B2B sectors
- Launch of new companies and products/services
- Full PR and media relations support
- Storytelling, messaging and content management for online and offline materials: press releases, opinion articles/bylines, websites, flyers, brochures, annual reports, social media, etc.
- coaching: developing a business plan, defining the marketing plan/first steps in communication, how to communicate without budget, communicating in a multicultural environment, communicating with the influencers, media training

Crisis can strike at any time — and how you respond makes all the difference.With over 15 years of experience supporting...
05/02/2026

Crisis can strike at any time — and how you respond makes all the difference.

With over 15 years of experience supporting organisations through major changes and reputation-threatening situations, Virginie Simon has developed crisis management expertise grounded in deep insight, strong networks, and strategic thinking.
Crisis management isn’t just about reacting, it’s about preparing, navigating uncertainty and protecting what matters most. From stakeholder engagement to transparent communication and decisive action, the way a brand handles a crisis can shape its reputation for years to come.

Because in a crisis, leadership counts… and thoughtful communication can turn risk into resilience.

Your brand lives in conversations you don’t control.Our role? Helping you shape them.
19/01/2026

Your brand lives in conversations you don’t control.
Our role? Helping you shape them.

AI & PR: where do we really stand?In this article for Brainz Magazine, Virginie Simon, founder of Simon&Co, shares her p...
15/01/2026

AI & PR: where do we really stand?

In this article for Brainz Magazine, Virginie Simon, founder of Simon&Co, shares her perspective on how AI is reshaping public relations:
• AI is a powerful ally to structure ideas, analyze data, and accelerate daily PR work.
• But strategy, judgment, and ethics remain human responsibilities.
• PR agencies are shifting from ex*****on to advising, coaching, and strategic guidance.
👉 AI supports. Humans decide.
That’s where the true value of public relations lies today.
🔗 Read the full article here: www.brainzmagazine.com/post/how-ai-is-reshaping-pr-and-why-human-intelligence-still-leads-the-way

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Rue Pré-du-Marché 23
Lausanne
1004

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