Phoeblicity

Phoeblicity To appraise contemporary communication planning theories into a creative and innovated of both onlin

Public Relation and Marketing Problems(BBC, 2012; Owyang, et al. 2010; McGee, 2012; Singbandon, 2014)
20/04/2015

Public Relation and Marketing Problems

(BBC, 2012; Owyang, et al. 2010; McGee, 2012; Singbandon, 2014)

Background of the hotel(Brian, 2014: cited in Tripadvisor, n.d.)
20/04/2015

Background of the hotel
(Brian, 2014: cited in Tripadvisor, n.d.)

PURPOSE
20/04/2015

PURPOSE

INTRODUCTION
20/04/2015

INTRODUCTION

An overview of the presentation
20/04/2015

An overview of the presentation

4 C's Marketing Model by Lauterborn(Lauterborn, 1990: Laja, 2012)
20/04/2015

4 C's Marketing Model by Lauterborn

(Lauterborn, 1990: Laja, 2012)

Convenient Grand hotel's Value Proposition(Convenientgrandhotel, 2015: Booking.com, 2015)
20/04/2015

Convenient Grand hotel's Value Proposition

(Convenientgrandhotel, 2015: Booking.com, 2015)

Low Brand Awareness
20/04/2015

Low Brand Awareness

Convenient Grand Hotel page was born(Facebook, 2015: Beule, 2013: Owyang et al. 2010)
20/04/2015

Convenient Grand Hotel page was born

(Facebook, 2015: Beule, 2013: Owyang et al. 2010)

Facebook Profile instead of Organisation Page(Facebook, 2015)
20/04/2015

Facebook Profile instead of Organisation Page

(Facebook, 2015)

'Ghost Town' Facebook(McGee, 2012)
20/04/2015

'Ghost Town' Facebook

(McGee, 2012)

Convenient Grand Hotel's Facebook Review(Facebook, 2015: Singbandol, 2014)
20/04/2015

Convenient Grand Hotel's Facebook Review

(Facebook, 2015: Singbandol, 2014)

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"Mont-Blanc Palace", Avenue Léopold De Reynier
Leysin
1854

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+41 79 324 59 74

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