Journee - Digital at Ease

Journee - Digital at Ease Digital Marketing & Tech - Boutique Consultancy based in Lucerne, Switzerland

A Chef's Kiss. So it happens that one of our latest projects at Journee - Digital at Ease centers on a delicious lobster...
10/06/2025

A Chef's Kiss. So it happens that one of our latest projects at Journee - Digital at Ease centers on a delicious lobster rolls pop-up at Hotel St. Gotthard in Zürich. Our job: to make this pop-up POP!

Juicy pieces of lobster meat in a home-made buttery bun already sounds mouth watering so, what could we bring to the table? Guidelines for an integrated marketing strategy with a core focus on digital, a curated audience targeting, planning and delivery of a social media campaign aimed to spice it all up.

The result of this team work: they are selling like hotcakes ... sorry, rolls!

A most delightful collaboration with the team at Hotel St. Gotthard and, of course, everyone in the kitchen and on the service side.

Due to high demand the pop-up turned into a summer hit - the team will keep rolling all summer long. A must try when one's in a mood for comfort-food.

Fractional Chief Marketing Officer by .digital A discerning partner for all your marketing projects. 2 T-shaped marketin...
17/02/2025

Fractional Chief Marketing Officer by .digital

A discerning partner for all your marketing projects.
2 T-shaped marketing professionals with extensive experience.

Fractional Budget. Full-time Impact.

More about the fractional CMO offering at www.journee-digital.com

🌱🌱

Fractional CMO by .digital ✅ a team member, not a service✅one top-tier expert, two 🧠behind✅a discerning partner for the ...
10/02/2025

Fractional CMO by .digital

✅ a team member, not a service
✅one top-tier expert, two 🧠behind
✅a discerning partner for the medium-long run
✅an extensive professional network to count on
✅diverse backgrounds and rich experience
✅strong communicators, kind leaders
✅on-site, hybrid or remote
✅a high degree of flexibility

Learn more at www.journee-digital.com

A fractional CMO is a part-time marketing leader. In other words, a fractional CMO is a senior marketing executive hired...
06/02/2025

A fractional CMO is a part-time marketing leader.
In other words, a fractional CMO is a senior marketing executive hired to define and lead the strategy and the marketing operations of a company, dedicating a fraction of the time a regular CMO would and receiving a fraction of a full-time pay.

Just like the more common fractional CFO, the fractional CMO (aka CMO for hire) is an outsourced resource, deeply seated in your team and highly invested in your company growth.

At Journee we have two fractional CMO up for hire - Diana and Ana Maria. Either way you would be making a great choice :)

More about our fractional CMO offering at www-journee.digital.com

… and we are 3!Well, we are still 2 but .digital is 3 years old this summer! Applying sometimes method, sometimes madnes...
21/08/2024

… and we are 3!

Well, we are still 2 but .digital is 3 years old this summer! Applying sometimes method, sometimes madness, shedding some skins while also learning new tricks, laughing and crying our way through these past years, this August finds us ready for year 4.

Sending appreciative thoughts to our clients, encouraging pats on the back to fellow entrepreneurs and grateful hugs to the friends and family supporting us in all those ways.

Does July put you in a mood?If you are a solopreneur who’s not holidaying these days, join other solos for an open onlin...
24/07/2024

Does July put you in a mood?

If you are a solopreneur who’s not holidaying these days, join other solos for an open online chat around the topic of uncertainty in business - usually the one thing that puts us all in a mood, entrepreneurs or not.

Join to share, listen, learn and connect.

Register on journee-digital.com

Buffett’s quote gets to the heart of a surprisingly challenging dilemma we all struggle with: to asses the value of the ...
10/07/2024

Buffett’s quote gets to the heart of a surprisingly challenging dilemma we all struggle with: to asses the value of the things we buy rather than the price we pay for such.

As a business owner the dilemma doesn’t stop here - establishing the price to charge for our products/services is yet again very difficult. Even when we establish it based on data (costs, market benchmarks, etc) it still fears jittery.

🧐 What if I am asking too much?
😖 What if I wont be able to sustain my business by asking less?
🤔 What if I will be perceived as “cheap”?
😵‍💫 What if I will lose client opportunities because of my higher rates?

There are all sorts of methods, courses and coaching out there to support establishing and evolving the pricing scheme for small business owners.

💡How did you go about it for your own business?

🛍️ As a consumer, how sensitive are you to the price and how do you compare products/providers before you make a purchase decision?

Hot topic, let’s hear your take 🎙️

Sometimes it takes long - with back and forth, designs, copy, translations and technical complications to attend to. But...
17/06/2024

Sometimes it takes long - with back and forth, designs, copy, translations and technical complications to attend to. But then, finally, THE website goes live.

Congratulations! Your website is now...

🌓 the one tireless “salesperson” working for you day and night

🏡 the digital “home” of your brand, values, products and promises

What’s next? Some questions to ask yourself as a small business owner re your website - to evaluate if it is still “alive” 🕵️‍♀️

〰️ do I have any visitors?

〰️ do I visit my website enough?

〰️ does this version of the website still represent me & my business?

〰️ is my website leveraging social proof?

〰️ do I push “products/services” or solutions /outcomes/transformations?

Websites are not a one-off project. They become better if you treat them as a living-breathing entity 🤍

Some ideas to start:

✔️ “Check on” your website every now on then - still loading, looking good on mobile, reacting fast enough?

🎙️Talk about your website with every occasion - in person, online, on social.

🩺 Cater to its technical needs and not only. Any errors showing up? A new call-to action to try? A relevant A/B test to run? Time for a design refresh? Copy is good but can I make it better?

Don’t let those spider webs 🕸️🕷️🕸️ take over your website. If you are feeling lost or unsure about things, find us here.

Diana & AM
🍀🍀

Digital Marketing package for solopreneurs. Packing a good value punch with mentorship, digital marketing projects ex***...
01/06/2024

Digital Marketing package for solopreneurs. Packing a good value punch with mentorship, digital marketing projects ex*****on and group discussions with other peers included.

Because nobody can fly 100% solo.

Because a small business owner happy-dance is priceless.

So, let’s dance!
AM & Diana

P.S. May this summer come (!) and may it bear lots of fruit for you and your business 🍒

Two little women on all sort of adventures, on and off .digital Grateful for friendship, sunny days, complicity, for how...
20/05/2024

Two little women on all sort of adventures, on and off .digital

Grateful for friendship, sunny days, complicity, for how 2024 has unfolded so far, for old and new clients and projects.

Enjoy this Monday off Swiss friends ☀️
Diana & AM

Every entrepreneur should have one - so they don’t have to dream alone!
02/05/2024

Every entrepreneur should have one - so they don’t have to dream alone!

Instead of a statistic for a data hoarding big company - small business shoppers bring smiles, joy and satisfaction to t...
30/04/2024

Instead of a statistic for a data hoarding big company - small business shoppers bring smiles, joy and satisfaction to the business owners. And they know exactly who they buy from.

Small business owners care and every order means A LOT.

The bulk of our clients are small business owners and we were lucky to see some of those spontaneous happy dances live. This, on top of the ones we do ourselves - cause happy dances simply cannot be held back.

💃🏻🕺👯‍♀️👯👯‍♂️🪩🎊🍾🎉🎈

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Lucerne

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