X-Ray AG

19/08/2022

How is it possible to know exactly what the customer of a communications agency needs? Easy! By having worked on customer side for at least a decade. Claudine has twenty years of experience in fulfilling customer requirements, ten within the pharmaceutical industry.

With her knowledge and work experience, Claudine is strongly motivated to provide an excellent customer service to all clients. Her calm nature and steady hand, allows her to carry out all projects to the high standards we always strive for.

https://x-ray.ch/healthcare/strategy/

03/08/2022

Virtual Film Productions is transforming the art and craft of filmmaking today and tomorrow.
This commercial was completely filmed with the power of virtual technology. Stick around until the end of the reel and watch the “making of” to learn more about our Virtual Production Studio in Basel.
https://x-ray.ch/general-services/film/

Many thanks to the whole team for the great collaboration. Andy Klossner (Instinct Pictures - Director), Marlon Candeloro (ca-se), Alex Martin (European Star Cinema), Roman Linder (2Vision), Andrew Hale, Sarah Amann, Raphael Sommer, Thomas Rechberger, Silas Thommen, Christian Chevillat, Olivia Lopez.

18/07/2022

BRING YOUR BRAND MANAGER BACK INTO THE REAL WORLD
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Is your pharma marketing team ready to leverage Real-World Evidence in successful omnichannel strategies?
That’s a question to which not many marketers can answer positively.
In truth, marketers are often left out from Real-World Data and Real-World Evidence generation and only work with it once the evidence is generated.
Let’s start with the basics: real-world data are defined by the FDA as “data relating to patient health status and/or the delivery of health care routinely collected from a variety of sources.” Thus, any data extracted from electronic health & medical records, product and disease registries or patient-generated data are considered “Real-World Data”.
Once you get these data, they must be cleaned and analysed to generate real-life clinical value. That’s Real-World Evidence.

Read the full article on our website:
https://x-ray.ch/2022/05/real-world-results-need-real-world-data/

11/07/2022

François loves duality. Rooted in Science and Research, he always has patients’ interests in mind, while thriving on finding innovative and creative solutions to promote new drugs and present hard-to-understand scientific data.
Former Global Brand Manager, he integrates this duality into global, regional, and local brand plans, building on insights often overlooked by others.

Contact François today to reconcile your marketing and sales objectives with your customers’ need for authenticity, scientific accuracy, and relevance to their daily practice.

https://x-ray.ch/healthcare/medical/

20/06/2022

It takes nothing to join the crowd, it takes everything to stand out!
https://x-ray.ch/brand-communications/

13/06/2022

"KEEP CALM AND DO OMNICHANNEL"

‘Global is asking us to do omnichannel...’ Omnichannel! Omnichannel! The call comes ever louder. Engagement! Engagement! You’ve enjoyed the Workshops, you’ve got the Brand Strategy, here’s a Playbook. Now… Omnichannel! Easy…
Let’s pause a moment. This isn’t Zalando. This is healthcare. Healthcare. Our customers aren’t in the market for a new wardrobe. Or they might be, as they are human beings, but they aren’t buying it from us. What’s more, as human beings living on early 21st century Earth, their finite attention is already assailed on all sides and with all conceivable means by promotions, and that’s even before they put their feet under their desk, open their emails, and start thinking about their patient........

Read the full article on our website:
https://x-ray.ch/2022/05/keep-calm-and-do-omnichannel/

09/06/2022

Margaux Niglis is your partner for engaging real life and virtual meetings. She is our passionate event manager. The only limits are set by you as for Margaux nothing is impossible!

Whether it be a symposium, congress presence or an internal event, she has the experience to deliver an unforgettable show.

Margaux will not just focus on the actual event and who will be talking about what and when, but will ask you the most important question: “What is the goal of your event after the event is over?”

Start a project with Margaux!
https://x-ray.ch/general-services/event-live-meetings/

13/05/2022

"How Neuromarketing can make a big engagement difference to your digitally saturated HCP"

In the last two years communication has moved from Crossmedia to Omnichannel Communications, a personalized content and channel journey powered by insights and centralized data. Brand teams are enthusiastic to deliver exactly the right message to HCP’s at exactly the right time with the right channel. But is the content truly engaging and shifting HCP behaviour?..........
Read the full article on our website:
https://x-ray.ch/2022/05/how-neuromarketing-can-make-a-big-engagement-difference-to-your-digitally-saturated-hcp/

08/05/2022

Die gute alte Zeit ist jetzt, online. 😊

Vielen Dank an das "Alters- und Pflegeheim Käppeli" in Muttenz für die tolle Zusammenarbeit. 😍

Check it out on: x-ray.ch/references

11/04/2022

We proudly present our new, powerful, informative and energetic X-Ray Website 2022. ⚡🔥✨🌐

Now Online: x-ray.ch

10/03/2022

Two intense, full days of shooting and the great experience of meeting many interesting people.
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It is also a wonderful place to work.
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WATCH THE MOVIE NOW
https://vimeo.com/684537299

Wir sind ein Alters- und Pflegeheim in Muttenz und bieten 138 Bewohner*innen ein Zuhause. Sie erreichen uns zu Fuss in 10 Minuten vom Dorfzentrum Muttenz und mit…

28/01/2022

ADESSO IMAGE FILM
Steadycam, drone shots, big cameras, small cameras, great location in Zurich, 3D animation incl. post production - everything went smoothly.

We would like to thank our client adesso for allowing us to realize an image film from an insider's perspective. The task was to present how adesso uniquely blends people, business and technology to create tailor-made solutions for the IT of tomorrow.

https://vimeo.com/657044864