Borda Marketing

09/03/2025

07/03/2025

Looking through my archive, I found this fun project from 2015. This video was all about capturing emotion, movement, and letting the story flow.Cool times d...

06/03/2025

to a video I made for Brainforest last year in Zurich! 🌿📸

I had the opportunity to capture their pitch event, marking the conclusion of their 3rd Venture Program, an inspiring initiative driving innovation in forest conservation.

🌳 Brainforest is the world’s first non-profit venture studio for forests.

04/03/2025

🚀 New Chapter: Let’s Talk Creativity & Business!

After 15 years in Marketing & Branding, I figured it’s time to start sharing stories, reflections, and real-world cases—and hopefully, this space will turn into a place to exchange ideas and grow together.

03/03/2025

🎙️ Voice search is taking over! Is your business ready?

Imagine this: You’re cooking, hands covered in flour, and you need to convert grams to ounces. Instead of stopping to type it into Google, you just say, “Hey Siri, how many ounces in 200 grams?”

Just like that, voice search has seamlessly become a routine, with 20.5% of the world’s population now using it regularly.

🔍 What’s Driving the Growth of Voice Search?

▪️ Convenience: faster answers without typing.

▪️ More Accurate AI: Voice assistants now understand natural language better than ever, making them more useful.

▪️ Local Search Boom: 76% of voice searches are for local businesses, like “Where’s the best coffee shop near me?”

🚀 How to Optimize Your Business for Voice Search

1️⃣ Use Conversational Keywords
▪️ People speak differently than they type.
▪️ Instead of “best Italian restaurant Geneva”, they’ll ask “Where can I get great Italian food near me?”

2️⃣ Answer Common Questions Clearly
▪️ Create FAQ pages or blog content that directly answers these queries.

3️⃣ Optimize for Local SEO
▪️ Since most voice searches are local, claim your Google Business Profile and ensure your address, phone number, and hours are accurate.

4️⃣ Aim to Get Featured in Google Snippets
▪️ Voice assistants often pull answers from Google’s Featured Snippets.
▪️ Structure content in clear, easy-to-read bullet points to increase your chances of ranking.

5️⃣ Be Fast & Mobile-Friendly
▪️ Voice search prioritizes fast-loading pages.
▪️ Make sure your website is optimized for mobile users.

💡 Want to stay ahead in SEO?
Send me your website for a free audit.



📚 References:
• DemandSage. (2024). Voice Search Statistics 2024: Usage, Trends & Insights.
• Search Engine Journal. (2024). Voice Search Optimization Strategy: How to Prepare for the Future of Search.

27/02/2025

to an event I had the privilege of photographing for GCR2P (Global Center for the Responsibility to Protect) in Geneva this January.

This workshop brought together current and incoming diplomats from more than 30 cross-regional Missions in Geneva to discuss the role the UN human rights system – including HRC-mandated investigative mechanisms, such as Commissions of Inquiry, Fact-Finding Missions, Groups of Experts and other relevant mandates – can play in combatting impunity and contributing to the prevention and non-recurrence of atrocity crimes.

26/02/2025

AI has transformed the way advertising media works! It optimizes campaigns to achieve specific outcomes, makes experimentation with creative strategies more affordable, and accelerates data analysis.

But with such powerful tools now available to everyone, how do you stay competitive?

We could talk about authenticity and purpose-driven branding, but when it comes to effective marketing campaigns, it all starts with how well your KPIs (Key Performance Indicators) and optimization signals align with your business goals.

On that note, I want to highlight a framework shared by Qiong Wu (Marketing Science Partner, Meta) at the last Meta Marketing Summit. She outlined various strategies to elevate measurement for long-term growth, and one of the simplest — yet super effective — is the “Test and Learn” framework.

Here’s how it works:
✅ Define a clear vision for what success looks like.
✅ Form hypotheses on strategies that could optimize your marketing efforts.
✅ Test and measure to assess the true incremental impact.
✅ Refine and iterate based on insights, so you can adjust your approach until you develop a solid, scalable strategy.

Despite its simplicity, testing and learning from data is often overlooked, weakening marketing performance. You can test all your assumptions, but never scale tactics that aren’t backed by data and sound methodology.

Are you making data-driven decisions, or just guessing? 🚀

28/04/2023

ℹ️ Facebook parent company, Meta, is exploring a new decentralized social network that could compete with Twitter.

The project, codenamed P92, would be an independent app where users would login using their Instagram credentials. Meta is also exploring integrations with existing social networks.

The idea is to provide a new space where “creators and public figures can share timely updates about their interests,” Meta spokeswoman Seine Kim said in a statement early March.

The goal is to attract Twitter users who are felling more and more unsatisfied with Elon Musk’s changes to the platform.

With regards to the approach of the new app, decentralized social networks rely on individual servers, avoiding centralized control of content and possible censorship.

What do you think? Is there a space for a new Twitter-like social network?

22/04/2023

🌍 World Earth Day
🌿 Let’s have a chat about sustainability.



Image: cover image created with artificial intelligence using Adobe Firefly (Beta).

21/04/2023

Since it is World Creativity and Innovation Day, let’s check one of the hottest trends: Artificial Intelligence.

Just for fun, what about a short interview with ChatGPT* on the relationship between AI and human creativity? To complement, Adobe Firefly (Beta) provided the photo** for today’s cover image.

* All answers were provided on “ChatGPT Mar 23 Version” on 21/04/2023.
**Prompt provided to Adobe Firefly (Beta): “Conceptual ultra realistic image for Instagram presenting AI in connection with human creativity”. Check full image on the last slide.

INTERVIEW with ChatGPT:

🧠 Borda Marketing:
Can AI be creative in the same way that humans are?

🤖 ChatGPT:
“The question is subject to ongoing debate. Some argue that AI can exhibit creativity, but lacks the intuitive understanding and emotional depth that humans bring to the creative process.”

🧠 Borda Marketing:
How do you see the relationship between AI and human creativity?

🤖 ChatGPT:�
“AI can enhance and augment human creativity, but some argue it may ultimately replace it. The relationship is complex and ever-evolving.”

🧠 Borda Marketing:
How can AI be used to enhance human creativity?

🤖 ChatGPT:�
“AI can be used to enhance human creativity by providing new ways to generate and explore ideas, as well as by automating certain tasks and freeing up time for creative work.”

These are certainly exciting, confusing, engaging, and challenging times. 😅 So instead of fearing tech, bring out the best of your creativity and create with every tool available.