12/08/2026
Timing is everything. Here's how we got Versus' campaign clock ticking. ⏱️ 🚀
For Versus Socks, we tapped into the 'New Year, New Me' mentality, a time when prioritising health and fitness is at its peak. By aligning our offers with this behavioural insight, we gave customers a compelling reason to buy today...not someday.
The result? Our New Year creatives became some of the campaign's strongest performers, driving over 50% of the purchase volume.
At R17, we believe driving strong performance comes from understanding who your audience is and when they're most likely to take action.
Swipe through to see the strategy. ➡️