R17 Ventures AG

Name: R17 Ventures AG
Address: Rennweg 57, Zürich, 8001, CH
Telephone: +41435881923

Startseite
Schweiz
Zürich
R17 Ventures AG

We build and scale brands online.

R17 Ventures is a world class Performance Marketing Agency that partners with our clients to increase their growth in sales, downloads and leads.

02/04/2026

For .ag , a company specializing in telesales and customer acquisition, we created a bold, easy-to-digest video that quickly communicates who they are, what they do, and where they operate.

Instead of overwhelming viewers with information, the video focuses on clear messaging, striking visuals, and a fast-paced narrative that showcases their service range and locations in seconds.

Because in performance marketing, attention is limited, and clarity converts.

The goal isn’t just to look good.
It’s to make sure the right audience understands the value immediately.

Need a video that actually gets your message across? We’ve got you.🚀

🔗https://r17ventures.com/contact

21/01/2026

You’ve nailed your message, unit economics, and offer; now it’s time for traffic. 🚦

Meta ads are one of the strongest engines for growth, but only if you structure them right. ⚙️

Most accounts fail from random testing or killing ads too soon.

The fix? The 85–10–5 framework. Think of it as the 80/20 of Meta: simple, disciplined, and built to scale. 🚀

85% TOF - Always-On Acquisition
Run proven creatives and offers non-stop. Add one new test each week: a creative, offer, or landing page, all inside this campaign. Forget the old “learning phase.” Meta will optimise. 📈

10% M*F - Middle of Funnel
Re-engage with testimonials, education, and problem-solving. 🔄

5% BOF - Bottom of Funnel
Retarget hot prospects with urgency, scarcity, or add-ons. ⏳

Rules:
✅ Never turn ads off.
✅ Don’t panic over attribution noise - spend is the best signal.
✅ Feed Meta strong creatives, sharp offers, and high-converting pages, and let it handle the rest. 🤖

Why it works: stable acquisition, steady testing, and consistent growth.

Tiny bites. Massive gains. Performance First.🚀

If you’re spending below $10,000 per month, sign up for the Performance First AI Co-Pilot at
https://performancefirst.r17ventures.com/

If you’re already spending above $10,000 per month, reach out at
https://r17ventures.com/

12/01/2026

Most brands think scaling is about slashing CPA and driving cheaper customers.
But the real game-changer?
Increasing Average Order Value (AOV).
Higher AOV = easier scaling.

Here’s why:
Sell a better deal, not a cheaper price. Discounts cut both price and margin. Instead, focus on raising perceived value — what customers feel they’re getting.

A strong bonus or bundle excites more than a flat discount, even if the savings are equal.

Tactics to boost first-order AOV:
1️⃣ Smart bundles that feel complete.

2️⃣ Free products instead of discounts (cost = COGS, not retail).

3️⃣ In-cart or post-purchase upsells.

4️⃣ Urgency & scarcity (countdowns, limited stock, short-term bundles).

5️⃣ Test bonuses, bundles, and urgency triggers.

6️⃣ Keep what builds value without hurting margin.

Nail AOV, and scaling becomes easier.

Tiny bites. Massive gains. Performance First.

If you’re spending below $10,000 per month, sign up for the Performance First AI Co-Pilot at
https://performancefirst.r17ventures.com/

If you’re already spending above $10,000 per month, reach out at
https://r17ventures.com/

08/01/2026

Most brands think they have a performance problem.

They swap creatives.
Rebuild campaigns.
Blame the algorithm.

But the real problem?
Their tracking is lying to them.

If your data is wrong, everything else is just a guess.
Creative, structure, scaling... none of it matters if your numbers aren’t real.

Here’s what to fix 👇

1️⃣ Install CAPI properly
Meta’s Conversions API (CAPI) isn’t optional anymore.
Set it up cleanly (no double-counting, no messy workarounds).
Browser-only tracking can miss up to 30% of conversions — which means your performance looks worse than it is.

2️⃣ Send clean events, not noise
Ad platforms can only optimise based on the signals you send.
If your pixel fires junk events, you’ll scale junk results.
Clean events = clean data = smarter optimisation.

3️⃣ Add UTM parameters to every campaign.
They are a second layer outside the ad platforms to help spot overreporting and inflated CPAs. Tools like Shopify Marketing help even without GA4.

4️⃣ Audit once, benefit long-term
Tracking isn’t something you “hack together”.
Set it up right once, and you’re 80% done.

A $500 tracking audit at R17 can save thousands in wasted ad spend and bad decisions.

Bottom line:
Bad data = bad decisions.

Fix tracking early if you want accurate, efficient, profitable scaling.

If you’re spending below $10,000 per month, sign up for the Performance First AI Co-Pilot at
https://performancefirst.r17ventures.com/

If you’re already spending above $10,000 per month, reach out at
https://r17ventures.com/

18/12/2025

For Early-Stage E-Com Founders:

The 20% of Inputs That Drive 80% of Growth

1️⃣ Know your Breakeven CPA

Take your AOV and subtract everything it takes to get the product to the customer:

COGS + fulfilment + shipping + payment fees

What’s left is your pre-marketing contribution margin (CM2).

That number defines how much you can spend on acquisition.

2️⃣ Set Your Guardrails

Breakeven CPA = CM2
→ Spend this much and you make $0 profit on the first order.

Target CPA = CM2 − Desired Profit
→ This is your healthy scaling zone.

3️⃣ Want to Scale Faster? Use LTV

If customers reorder, you don’t need to win on the first purchase.

LTV (simplified) = CM2 × Average Purchase Frequency

This defines your Scaling CPA.

You can pay more upfront than your first-order profit if cash flow allows.

4️⃣ Drop the ROAS Obsession

High ROAS ≠ profit.

Low ROAS ≠ failure.

Smart scaling = spending to the right CPA, based on contribution margin and cash flow - not what the dashboard “looks good” at.

Stuck between early traction and real scale?

If you’re spending under $10k/month, you don’t need a big agency yet - you need a system.

Performance First AI removes guesswork and gives you:

Exact CPA guardrails
Clear testing priorities
A growth model that actually scales

👉 Join the waitlist to get your Brand Brain
https://performancefirst.r17ventures.com/

10/12/2025

We’re excited to be joining & for a workshop webinar today (Wed, 10 Dec) at 17:00 CET that shows you exactly how you can improve your lead quality on Meta ads using Conversions API for CRM updates.

Whether you’re a novice or a pro, this webinar is for you if you haven’t been able to figure out why lead quality levels on your Facebook / Instagram campaigns come and go (or maybe you’re yet to see quality leads from these channels).

What’ll be discussed:
- The latest essential Conversions API for CRM updates, directly from Meta.
- How to use Make with the Conversions API for CRM.
- How to connect CRM lead stages for smarter ad delivery in Make.

Additionally, we’ll share a real-life success story of how we’ve used Make and Conversions API for CRM to build an affordable CRM-style system.

Speakers include:
- Heriberto Salcedo, Product Marketing Manager, Meta
- Lukas Alpiger, CPO, R17 Ventures AG
- Daniel Zrůst, Value Engineer, Make

Visit make.com to find registration link (also in our stories)

12/11/2025

Most brands skip the base work.

They jump straight into ads.
Launch a few creatives.
Tweak the targeting.
And then wonder why nothing scales.

The truth?
It’s not the algorithm.
It’s not the setup.
It’s the message.

Most e-commerce brands never do the groundwork.
No clear positioning, no real audience insight, no sharp value proposition.
So their ads sound like everyone else’s.

Here’s what to fix 👇

1️⃣ Define your core message. What problem do you really solve?
2️⃣ Speak to one audience. If it’s for everyone, it’s for no one.
3️⃣ Translate features into outcomes. Don’t sell the product - sell what it does for them.
4️⃣ Test angles, not colors. Emotional, functional, and social proof angles drive performance, not design tweaks.

👇
Want to define your message and growth system in under 15 minutes?

Sign up for the Performance First AI Co-Pilot - it guides you step-by-step through R17’s proven growth frameworks.
👉 performancefirst.r17ventures.com

06/11/2025

Introducing the Performance First AI Co-Pilot

Over the past few years, we’ve had many e-commerce brands reach out wanting to work with us at R17.

But for many, it was still too early. They didn’t yet have the structure or systems in place to make an agency setup worth it.

So we decided to change that.

We took the frameworks, routines, and 80/20 principles that drive growth and turned them into a tool any brand can use.

That’s why we built the Performance First AI Co-Pilot.

It’s designed to help you stay consistent. To follow the right principles every week without getting lost in the noise or spending hours on repetitive tasks.

Strategy matters…

But without consistency, even the best strategy fails.

There’s no magic ROAS button - just clear principles, applied over and over again.

The Co-Pilot keeps you on track. It helps you define your offer, improve your creatives and landing pages, measure what truly matters, and keep your growth routines running smoothly.

It helps smaller brands scale faster, and gives larger ones a way to automate the routines.

We built it to make structure, clarity, and consistency accessible for everyone ready to grow the right way.

Early access opens soon.

👉 Join the waiting list here : https://performancefirst.r17ventures.com/

19/09/2025

Too many dashboards. Not enough decisions.

Are you tired of being overwhelmed by a sea of metrics with no order of importance, that simply brings on anxiety rather than clarity?

Dashboards should not be about how many metrics you can fit onto your screen.

It’s about knowing which metrics actually matter in order to make data-led decisions with full clarity.

At R17, our reporting cuts through the noise to give you clarity, action, and growth. 📈

Let us show you what we can do for your brand 🚀

05/09/2025

🚀 Our R17 Team is ever-growing! 🚀

From the left we would love to welcome:

Sebastian De Klerk - Junior Data Analyst
Muneeb Abrahams - Motion Graphic Specialist
Craig Kunte - Junior Web Developer

With their diverse skill sets and fresh perspectives, they’re set to make an incredible impact as we continue to innovate and create standout strategies for our clients. We’re all about growth, and these three are here to help us grow even further.

We are excited for the journey ahead, and we can't wait to see what we’ll accomplish together! 📈

Adresse

Rennweg 57
Zürich
8001

Telefon

+41435881923

Webseite

https://www.r17ventures.com/

Benachrichtigungen

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