09/09/2026
I’m usually the first person to say we don’t need another tooth logo for a dental clinic. 😅
But GC Dental really wanted a tooth to be part of their new identity.
We explored a lot of different concepts throughout the process, but this was the direction that felt most like them and ultimately, that matters too. My job is to bring my perspective as a designer, but also listen to the client and understand what they feel comfortable representing their business.
So rather than creating another standalone, abstract tooth that could belong to pretty much any dental clinic, I worked it into the logomark itself combining the G + C + tooth into one unified symbol.
The result still clearly connects to dentistry, but in a way that feels much more specific to GC Dental.
More from this brand (and their beautiful new clinic) soon.
How do you think this brand turned out? Let me know in the comments below!
