08/06/2026
Luxury doesn’t have just one look.
For this boutique private tours agency in St. Moritz, we wanted to move away from the traditional codes of luxury.
The identity we created balances exclusivity with warmth, local expertise with an international outlook, and professionalism with a fresh, active spirit.
A brand built around a simple idea: luxury is personal.
Throughout this month, we’ll be sharing the branding work we developed for We Private Tours St. Moritz.