Kemal Alp

10/11/2021

This is the topic of my master thesis:
In my work I would like to lay the foundation for a “Relationship Experience Score”, which allows the company to be assessed in the eyes of the customer. The model includes dynamic upscoring as well as downscoring of the experience “points”. The aim should be to recognize patterns that can explain how the “Experience Score” can be kept high over a longer period of time.

You can be frictionless or memorable — but rarely both.

10/11/2021

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A very nice article about ugly products. How and why do ugly products work? Ever thought about that?

New research suggests that consumers prefer straight talk.

10/11/2021

I will be taking part on the "BRANDWEEK - Sports Marketing Summit". Get your free tickets on the following Link and get insides from the best:

Following a year of fan-free stadiums, marketers must find creative ways to engage audiences as they return to in-person events. Join the Brandweek Sports Marketing Summit, Nov. 15–18, with sports pros on and off the field to discuss handling curveballs and preparing for the future.

10/11/2021

Hi Everybody

this is my Business Page and I am happy to welcome you here. I hope you enjoy my Marketing content.