MCH Global - Next Generation Experiences

24/12/2020

We would like to thank all those who place their trust in us and continue to look forward together with us – our team, partners, suppliers, and clients. We wish you all peaceful and relaxing Christmas holidays🎄

14/12/2020

Each of our departements has contributed an idea to help you enjoy the holidays with your loved ones and friends. Visit the website to begin your Christmas experience journey: mch.mch-global.com/christmas/en

01/10/2020

The ceremony of the Xaver Awards starts at 7! Join via the Live Stream

Vieles ist in diesem Jahr anders als sonst. Auch auf den XAVER hat das Auswirkungen. Aber er findet statt – und das ist die Hauptsache! EXPO EVENT Swiss Live...

08/09/2020

A green oasis 🌱 in the middle of the urban jungle! This outstanding activation for H&M has been nominated for a Xaver Award. You can now vote for the public award!

The Swiss Award for Excellence in Live Communication

04/09/2020

The 4B Loft has been nominated for a Xaver Award! Not only the jury decides, the audience also has a say. Cast your vote for the public award now!
https://hubs.ly/H0vGP3h0

25/06/2020

Behind the scenes 🎬 Zwei spannende Projekte aus dem letzten Jahr durften wir heute der XAVER-Award-Jury präsentieren! Wir sind schon gespannt auf die Bewertung 🤞

22/06/2020

Future Trends Middle East Edition

Discover the techniques, tools, platforms, formats and strategies that the most innovative companies in the region are considering right now.

Featured trends include: New Hybrid Experiences, Museumification, Festivalisation, The Unexpected and The Video Stage.

Included are real case studies of the trends in action, and ways in which you can apply the trend right away.

Events and experiential marketing strategies, formats, and tactics for the Gulf, ME, Dubai, UAE region.

09/06/2020

How can trade shows be more like Instagram? Independent watch maker Emmanuel Dietrich argues the case for a new approach to industry events, that put community at their heart.

Get in touch to hear more about New Hybrid Experiences.

28/05/2020

Download Future Trends Spring 2020 Edition here: https://bit.ly/39WpC9X

Marketing and sales are merging. With pressure to prove their value, marketers are being asked to deliver new customers.

This has led to new event formats where vendors pay to exhibit, speak and sponsor, while customers get cheap access. This trend is driven by startups who must achieve scale quickly to secure funding, growth, floatation or acquisition.

At other events, sales teams are asking how they can have face-time with potential customers, or bring them into their sales cycle.

Techniques to do this include product demos, and hospitality areas where sales teams can spend 1-1 time with warm leads. Marketing must work with sales to make experiences as creative as they are effective. There’s room here for creative activations that deliver brand awareness as well as sales leads.

25/05/2020

Future Trend: The Neverending Journey 👣
What you can do about it?
Download Future Trends Spring 2020 Edition here: https://bit.ly/39WpC9X

KEEP PRODUCT FRONT OF MIND
While no-one wants a full on demonstration, it's important that your key offering is obvious. Live testimonials, and case studies from happy customers are a great way to deliver this.

TREAT LEADS WELL
Potential customers are always worth investing time in. The sell doesn't need to be hard, but some face time, a quality gift, or special access can go a long way.

USE DATA
Data is the key to business success. Know who your visitors are, and make sure next steps are in place. Contact should continue after an experience point, and move guests down the sales funnel. Everywhere you need a next step.
The journey should never end.

23/03/2020

🌱 ☀️Future Trends Spring 2020 Edition ☀️ 🌱
Use your time to up-trend yourself with these fresh Future Trends: 🍿Video Stage / 🦸 Superfandom / 🏛 Museumification / 👣 The Neverending Journey / 👪 Neo-Parenting.
👇Download Future Trends Spring 2020 Edition here: https://hubs.ly/H0nGl3t0