Brand Affairs

Brand Affairs Brand Affairs ist eine unabhängige, inhabergeführte Agentur für ganzheitliche Kommunikation und p

Brand Affairs ist eine unabhängige, inhabergeführte Agentur für Public Relations, Markenstrategie und Kommunikationsberatung. Brand Affairs steht für zielorientierte Leistungen von der Konzeption bis zur Implementierung vor Ort. Wir sind die PR-Agentur von Harley-Davidson Switzerland, Starbucks Coffee Switzerland, Hirslanden und Nissan Switzerland sowie weiterer namhafter Klienten aus dem In- und Ausland.

As much as social media is our daily business, it's important to stay focused at all times. 💪 For us, that means providi...
27/04/2022

As much as social media is our daily business, it's important to stay focused at all times. 💪 For us, that means providing you with relevant content about our work where our network is: We look forward to meeting you on LinkedIn! 🥳👇
https://www.linkedin.com/company/805939/

Social Media support from Brand Affairs 💻🤝For many of us, eating lunch together as a team is part of our everyday profes...
23/03/2022

Social Media support from Brand Affairs 💻🤝
For many of us, eating lunch together as a team is part of our everyday professional life and promotes team spirit. 🍽 Our client Bringster - the cloud canteen now offers a new, healthy solution for shared team lunches with its online B2B delivery platform. In addition to five partner restaurants and numerous suppliers, we also work with bringster and support them in communication. For example, just two weeks ago we launched the social media channels (LinkedIn, Instagram and Facebook), for whose content we also organize regular photo and video shoots. 📷📹 And in the future, we will also support the bringster team around the two founders Roland Wehrle and Reto Anderwert in classic media work. 💪

New blog post 📄🖌“How Purpose Can Become the Transformational Catalyst for Your Company”:  Under this title,  explains in...
16/03/2022

New blog post 📄🖌
“How Purpose Can Become the Transformational Catalyst for Your Company”: Under this title, explains in his mini-e-book what purpose is and why it is so important for companies to be sustainably successful. 💪 In a short step-by-step guide at the end of the e-book, he also shows you how you can manage to act in a purpose-driven way and thus help your company to grow. Now more than ever, Purpose also acts as an anchor of clarity and stability for all your stakeholders. Do you want to embark on the purpose journey with your own company? Then click on the e-book link for inspiration! 👇
www.brandaffairs.ch/en/the-purpose-e-book-by-markus-kramer/

Tip 1: For more depth and detail, please refer to the Guiding Purpose Strategy, A Navigational Code for Growth, , ! 📖

Tip 2: Interested in learning more about Purpose and getting first-hand information? 💡 Then register now for our Purpose webinar on 31 March (English) or 1 of April (German) at 11 am! Here are the registration links👇
English: https://web.brandaffairs.ch/purpose_webinar_2
German: https://web.brandaffairs.ch/das_purpose_webinar_2

PR support from Brand Affairs ✍️Clyde is expanding its e-mobility offer – with the aim of offering exclusively electric ...
09/03/2022

PR support from Brand Affairs ✍️
Clyde is expanding its e-mobility offer – with the aim of offering exclusively electric vehicles from 2024. 🚘 As of now, Clyde is the first car subscription provider in Switzerland to include public charging for its e-vehicles in the monthly rate. With our many years of expertise, we support the AMAG subsidiary in classic media work – from the creation and distribution of press releases to the maintenance of the media network and the placement of exclusive stories. 📄 The first press release this year was sent out in February and can be viewed in German here: 👇
www.brandaffairs.ch/presse/2022-clyde-goes-electric

New blog post 📄🖌Time for change: numerous companies – including many well-known ones such as Facebook (now: Meta) or Peu...
01/03/2022

New blog post 📄🖌
Time for change: numerous companies – including many well-known ones such as Facebook (now: Meta) or Peugeot – have used the time of the pandemic for their own rebranding. In his new blog post "Rebranding for Rebound", Managing Partner Markus Kramer explains what is important in rebranding, what role the right timing plays and how to implement for success. 💡 Are you also thinking about rebranding? Then get in touch with us! With our extensive experience in (re)branding, we will be happy to support you – from decision-making to planning and implementation. Click here for the blog post 👇
https://brandaffairs.ch/en/rebranding-for-rebound/
And get an overview of our services here 👇
https://brandaffairs.ch/en/services/

New Client: Genesis 🤝🚘"It's about time": This motto is actively lived by Genesis, the korean luxury car brand – with a f...
15/02/2022

New Client: Genesis 🤝🚘
"It's about time": This motto is actively lived by Genesis, the korean luxury car brand – with a full focus on the well-being of its customers. This is an approach we can also identify with very well and to which we are very happy to fully dedicate ourselves to all things communication. 💪 Since December, we have been supporting Genesis in building up its brand in Switzerland through targeted PR and media work. We are looking forward to this exciting cooperation! 🤩



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Great achievement! 👏 Congratulations to our Digital Performance Marketing Counselor Claudia Molina for being awarded as ...
09/02/2022

Great achievement! 👏 Congratulations to our Digital Performance Marketing Counselor Claudia Molina for being awarded as Meta Certified Media Buying Professional! 🥳 We are really happy that she passed the advanced Facebook (now Meta) exam. The credential is awarded to digital advertising professionals who are proficient in the skills, tools, advertising policies and best practices required to buy ads on the Facebook app, Instagram and Messenger – and of course we put this to good use for our valued clients!
More about Claudia here
👉 https://brandaffairs.ch/en/team/claudia-molina.

PR support from Brand Affairs ✍️⁠More performance and even more factory custom style: Last week, Harley-Davidson present...
31/01/2022

PR support from Brand Affairs ✍️⁠
More performance and even more factory custom style: Last week, Harley-Davidson presented its eight new motorbikes, all of which are powered by the Milwaukee-Eight® 117 V-Twin - the largest displacement engine the company offers ex works with 1,923 cc. 🏍️ The presentation of the new models was streamed worldwide via YouTube and our colleagues Markus Kramer, Mischa Keller and Lucas Mörgelin provided communication support - including sending out a multilingual media release for the Swiss market. 🇨🇭 A highlight among the new motorbikes is the Low Rider ST, in which Harley-Davidson has combined the iconic Motor Company design from the eighties with a modern identity. Read the press release here
👉 www.brandaffairs.ch/presse

📸 Harley-Davidson

Brand Affairs meets clients 🤝⌚️⁠Social Media training by Brand Affairs for our client Florian Schlumpf Time Machines: Ou...
21/01/2022

Brand Affairs meets clients 🤝⌚️⁠
Social Media training by Brand Affairs for our client Florian Schlumpf Time Machines: Our colleagues Markus Kramer and Lucas Mörgelin were in action today. 💪 At a workshop, they started planning a video shoot for social media together with Cyril Thomazeau from Florian Schlumpf. 🎥 A customer-first approach, in which clients who buy a Time Machine tell themselves what fascinates them about, allows for an agile way to create authentic content. Content creation, concept implementation and post production were also part of this individualised social media workshop.⁠

News & thinkings 🗞️ 💭⁠ Shared, virtual 3D spaces: Metaverse is currently one of the latest online trends. Made up of the...
14/01/2022

News & thinkings 🗞️ 💭⁠
Shared, virtual 3D spaces: Metaverse is currently one of the latest online trends. Made up of the words "meta", meaning "beyond", and "verse", standing for universe, the metaverse creates a virtual universe on the internet that is becoming increasingly important. 👩‍💻🕹 If the trend continues, the metaverse could quickly become a must-have for companies including those outside the IT sector, in order to stand out from the competition and keep up with the high-paced times. Never heard of it? Then the podcast episode on the Metaverse by Michael Stelzner as well as the films Free Guy and Ready Player One will provide you with great insight. The links to the podcast and the films are on our website⁠
👉 www.brandaffairs.ch/en/metaverse⁠

New blog post 📄🖌Looking ahead, what should you focus on in marketing? Markus Kramer explores this question in his new ar...
06/01/2022

New blog post 📄🖌
Looking ahead, what should you focus on in marketing? Markus Kramer explores this question in his new article and thought snippets "The Future of Innovative Marketing". Among other things, he focuses on the relevance of distinctiveness, authenticity, and transparency in the future of marketing and encourages professionals to become aware of the constantly evolving technologies and the rapidly changing world in almost all areas. The important role of the inner Know-Why in this process is also addressed. 💭💪⁠
Under the following link you can download the full article as a PDF or as an ePub file
➡️ www.brandaffairs.ch/en/innovative-marketing⁠

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