studio marcus kraft

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Zürich
studio marcus kraft

studio marcus kraft is a graphic design office based in zurich, switzerland that creates identities, magazines, books and other objects. www.marcuskraft.net

[e]
studio marcus kraft is a graphic design office based in zurich, switzerland. its work includes projects in the disciplines art direction, design, concept and typography. multi disciplinary projects are realised with specialists from a reliable network like photographers, architects and artists. an emphasis is on elaborate design concepts, editorial projects and typographical detail. studio marcus kraft was awarded international prizes and its work has been frequently exhibited and published.

[d]
studio marcus kraft ist ein grafikdesignbüro in zürich. seine arbeit umfasst projekte in den bereichen art direction, grafik, konzeption und typografie. multidisziplinäre aufträge werden im team mit fotografen, architekten, künstlern, etc. aus einem grossen netzwerk realisiert. einen schwerpunkt bilden durchdachte gestaltungskonzepte und typografische details. viele arbeiten wurden mehrfach international ausgezeichnet, regelmässig ausgestellt und publiziert.

10/09/2026

Signage and wayfinding system for . With over 15 stages and almost 200 shows during 18 days, the festival programme can be quite overwhelming. We help to navigate in time and space with various visual interventions.

With well over 100’000 visitors, this cultural event in Zurich is one of the most important festivals of contemporary performing arts in Europe.

It is traditionally a venue for great international art from all over the world. This includes stars and newcomers, brilliant entertainers and people who tell stories from their countries and stand up for their positions with their political art. The campaign also reflects this diversity.

The campaign was prepared across a variety of print and online media: in addition to the popular posters and the programme newspaper, the campaign will be seen on advertisements, digital out-of-home screens, in the trams, in the cinema, on web banners — and of course on the festival site itself.

Concept & Design:
Artwork: Maxime Ballesteros and Vimala Pons
Photography: Maxime Ballesteros
Videography: Makoto C. Okubo
Music: Rebeka Warrior
Styling: Sarah Little
Talents: Nin Khelifa , Alida Maria and Vimala Pons
Set design: Clément Pelisson assisted by Isabelle Clotten
Production: TOUT ÇA / QUE ÇA Émeline Hervé
SFX: François et Colin Philippi

21/08/2026

Campaign for ! This year, we’ve worked with the French performer and the photographer . Vimala Pons will also show her production "Honda Romance", creating a thematic link to the festival.

At the heart of the campaign are bodies caught between vulnerability and resistance. Shot on analogue film in an industrial setting, the images show figures leaning, bracing, carrying or losing their balance – moments suspended between stillness and movement.

The subjects are ‘physical translations of inner states’: micro-movements, emotional impulses that are merely hinted at in the visible. inspired by literary concepts such as Nathalie Sarraute’s ‘Tropisms’, a visual language emerges that makes the invisible tangible.

The photographs are complemented by short video sequences that show the protagonists in almost motionless sequences. minimal shifts – a tremor, a breath of air – undermine the apparent rigidity. Rather than staging movement, the campaign makes its inevitability noticeable.

The campaign will be visible across various media from now on. The 47th edition of the festival will take place from 13 to 30 August 2026 at the Landiwiese and other venues across the city.

Concept & Design:
Artwork: Maxime Ballesteros and Vimala Pons
Photography: Maxime Ballesteros
Videography: Makoto C. Okubo
Music: Rebeka Warrior
Styling: Sarah Little
Talents: Nin Khelifa , Alida Maria and Vimala Pons
Set design: Clément Pelisson assisted by Isabelle Clotten
Production: TOUT ÇA / QUE ÇA Émeline Hervé
SFX: François et Colin Philippi

11/08/2026

🏆 Four awards on three continents!

Our Klangwelt Toggenburg identity received recognition from:

– European Design Awards (Silver)
– TDC Type Directors Club New York (Merit)
– ADC Switzerland (Silver)
– TOKYO TDC (Certificate of Excellence)

View project: https://www.marcuskraft.com/projects/klangwelt

01/07/2026

New campaign for Zürcher Theater Spektakel!
More: marcuskraft.com/projects/theater-spektakel-2026

17/05/2026

Creative direction & design for Klangfest of Klangwelt Toggenburg . We further developed the visual identity originally created last year, translating the festival’s themes of sound, resonance and atmosphere into a new key visual. More: marcuskraft.com/projects/klangwelt

Adresse

Kanzleistrasse 52
Zürich
8004

Website

http://marcuskraft.com/

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