Pau Todó

20/01/2022

The document "What is UX Branding" summarizes the research I did last year, which finally became the entire positioning argument of Jam'on digital
Here it is in German. Soon to be published in English and Spanish.

📚 Ein Lehrplan für UX Branding

21/04/2021

Was ist UX Branding?

UX Branding ist die Kombination von Brand-Management- Methoden, User Experience und Behavioural-Design- Prinzipien, die darauf abzielt, durch die subjektive Wahrnehmung der Verlässlichkeit einer Marke ein objektiv effizientes Interface zu schaffen. Dies wird erreicht, indem Markenattribute auf die internen und externen Merkmale eines Produkts abgestimmt werden.

Die Verknüpfung von Markenattributen mit Elementen
des Graphic User Interface (GUI) ermöglicht in
Verbindung mit der Gestaltung von markengerechten «Verhaltensstupsern» (behavioural nudges) eine Übertragung von Markenbedeutungen auf produktinterne und/oder -externe Merkmale.

, , , Jam'on digital ,

03/03/2020

Are we citizens empowered by tech, or tech consumers being told to act like citizens?
Ads, media critics and mainstream media alike tell us that buying tech will make us “feel empowered”. The funny thing is that nobody ever bought a smartphone or a laptop to feel that thing. We buy tech because its practical convenience. And because those gadgets are cool.

A place where words matter

18/09/2019

Interaction, Interface, Information and Iteration, the "4 i's of Branding" is now available in Medium!

https://medium.com/coded-ideas/the-4-i-s-of-digital-branding-ad8c52f6750b?sk=db90a80e14a1f2a470c51c9d356b9cee

The practice of building and managing a brand in 2020 has radically changed. From a construction model informed by semiotics, and a…

30/04/2019

My Catalan condition makes me hilariously bad at telling jokes.
In this post I risk it all, so read it at your own risk.

I invite you to imagine a future where some pharma company creates a penicillin for advertising discourse.
Like antibiotic, but for language.

Branded as "Publicilline (C)", it vaccinates people against the dangers of advertising language and marketing techniques when they want to use mass media to communicate their messages.

I hope you find it amusing... ha, ha.😒

👉http://bit.ly/JamonPost👈

Picture this: it’s the XXIIth Century, and we just discovered penicillin. We must inform the population through a national campaign.

08/04/2019

After some delay, we're finally receiving the first images of the Civic Technology Day.

Soon we'll publish the main conclusions and pictures of the event.

Here's a peek preview!