The Relevance House.

14/11/2024

📝 🆕 Fith edition of my newsletter “Tech & humanity: a ❤️ story” is out.

⬇️ ⬇️ ⬇️
🚀 Is Google losing its search dominance? For two decades, Google seemed untouchable in search, but things may be shifting. Gen Z is increasingly turning to platforms like TikTok for business searches, while a new wave of AI search engines is emerging. Dive into the full analysis in my latest blog.

💡 On job hunting, taking the road less traveled can be a game-changer! UK graphic designer Courtney Summer Myers provided a bold example. Her “desperate” LinkedIn banner parody sparked viral attention, 400,000 reactions, and even some incredible job offers. Sometimes, unconventional strategies pay off!

🌐 Authenticity vs. AI in Branding: Brands crave authenticity, but many are also embracing generative AI. How do we reconcile this? A new approach is labeling content that’s authentically human. YouTube is even experimenting with “created with a camera” labels. In a world filled with AI, realness matters.

🔥 Victoria's Secrets rebrand from glamor to inclusivity has drawn criticism from all sides. Their shift to “female empowerment” came too late and left many doubting its authenticity. The lesson? Authenticity and timing are everything. Brands, take note!

⬇️ Everything and more at the link below and please feel free to drop your thoughts, praise, criticism, and memes in the comments. Don't be shy to give me your take on those topics in the comments and feel free to share — it won’t bite I promise. Gracias y hasta la próxima. 👋

https://www.german-ramirez.com/blog/tech-humanity-a-love-story-5

30/10/2024

🚀 Is Google’s search dominance slipping? With more people – especially Gen Z – turning to TikTok and AI-powered platforms for recommendations, search habits are changing fast. 📱

🤖 Users want authenticity, quick answers, and visual content, which they often find more engaging on social platforms than traditional search engines.

👀 Platforms like TikTok are reshaping how we find products, places, and ideas—making discovery faster, more personalized, and increasingly outside Google’s grip.

Is this the end of “Just Google it”? 😜 What does this shift mean for marketers and brands?

💬 Share your thoughts and check out my latest blog for a deep dive!

➡️ https://www.german-ramirez.com/blog/is-google-losing-its-grip-on-search-why-users-are-turning-to-tiktok-and-ai-for-recommendations

10/10/2024

🗣 Edition 26 is out!🚀 🤡

🗓 This time: Visa is facing a major anti-trust lawsuit that could shake up the payments industry; Caroline Ellison given light 2-year sentence for role in FTX collapse; Solana partners with Google to make Web3 games easier to develop; 3 major Swiss banks launch tokenized deposits trial; Bitpanda becomes official European partner of the NFL; Nike abandons NFTs on its SWOOSH gaming platform; and all the latest funding news including Celestia Network’s $100 million haul.🔥

Enjoy the read and remember that sharing is caring! 🙏

https://www.therelevancehouse.com/blog-posts/currently-relevant-edition-26

This month: Visa is facing a major anti-trust lawsuit that could shake up the payments industry; Caroline Ellison given light 2-year sentence for role in FTX collapse; Solana partners with Google to make Web3 games easier to develop; 3 major Swiss banks launch tokenized deposits trial; Bitpanda beco...

12/09/2024

🗣 Edition 25 is out! 🚀 🤡

🗓 This time: Sony launches its own entertainment-focussed blockchain; Nostr is attracting praise for its blend of social media and micropayments; France’s central bank governor calls for Europe-wide tokenization; Polkadot signs another big sports sponsorship deal, this time with Inter Miami; and we round up all the latest funding news, including Story Protocol’s $80 million haul in its Series B round.🔥

Enjoy the read and remember that sharing is caring! 🙏

https://www.therelevancehouse.com/blog-posts/currently-relevant-edition-25

14/08/2024

🗣 Edition 24 is out! After a difficult few weeks, money is flowing back into Ethereum ETFs!🚀 🤡

🗓 This time: A new crypto wallet promises to combine the benefits of self-custody with the recoverability of a traditional bank card. The Japanese government thinks that Web3 networks are public goods — a bit like lighthouses — and it has outlined ambitious plans to build a network of public Web3 infrastructure. We also take a look at the biggest Web3 funding and adoption news.🔥

Enjoy the read and remember that sharing is caring! 🙏

https://www.therelevancehouse.com/blog-posts/currently-relevant-edition-24

This month: After a difficult few weeks, money is flowing back into Ethereum ETFs. A new crypto wallet promises to combine the benefits of self-custody with the recoverability of a traditional bank card. The Japanese government thinks that Web3 networks are public goods — a bit like lighthouses .....

19/07/2024

🗣 CurrentlyRelevant Edition 22 is out! With all the emphasis on court cases and drama recently, we’ve decided to change tack this month by focussing in on Web3 adoption!🚀 🤡

🗓 This time: Polkadot targets crypto newbies with a radically simplified app, the German government offloads $2 billion in , and BTC ETF inflows continue apace with BlackRock leading the pack, as the major players get ready for the expected launch of Ethereum ETFs next week. Meanwhile, we explore why some investors are happy they got robbed on Mt. Gox.🔥

Enjoy the read and remember that sharing is caring! 🙏

This month: Polkadot targets crypto newbies with a radically simplified app, the German government offloads $2 billion in Bitcoin, and BTC ETF inflows continue apace with Blackrock leading the pack, as the major players get ready for the expected launch of Ethereum ETFs next week. Meanwhile, we expl...

16/07/2024

How can you think outside the box as a brand strategist?🤔

Hell be curious 👀 🤡!

❌️ Early on the creative process, quantity has its own quality. Try to come up with lots of possible ideas early on, even if some of them are not totally fleshed out.❌️

💡Our underlying mental biases and fear of failure will sometimes cause us to reject options prematurely. So make sure to write everything down, even if you are not sure about it yet. If you are working in a team, hold off on criticism until you have noted each idea in its best form. 🤯

It’s always good to have options and some of the best brand strategies I have developed sparked from ideas that weren’t obvious at first.🚀

Get in touch & let's do it together!💪

19/06/2024

🗣 Edition 22 is out! With all the emphasis on court cases and drama recently, we’ve decided to change tack this month by focussing in on Web3 adoption!🚀 🤡

🗓 This time: We have a bumper edition focussed on Web3 adoption, with Apple, Microsoft and Ford Motor Company in the news over their blockchain plans. We also get you up to speed on Consensus’ new Web3 film platform, recent funding news, and recap on some of the US court cases affecting major crypto industry companies like Ripple and Gemini. 🔥

Enjoy the read and remember that sharing is caring! 🙏

This month: We have a bumper edition focussed on Web3 adoption, with Apple, Microsoft and Ford in the news over their blockchain plans. We also get you up to speed on Consensus’ new Web3 film platform, recent funding news, and recap on some of the US court cases affecting major crypto industry com...

22/05/2024

🧢👖👕 Fashion brands have embraced NFTs in recent years, with everyone from PUMA to Prada strutting their stuff on the digital runway.

🤔 But behind all the hype and launch parties, what are leading fashion brands actually using for?

Find out in our latest blog.👇

Fashion brands continue to flood into the NFT space, but behind the champagne, hype and gala launches, is there any substance? What are fashion brands actually doing with NFTs — are they genuinely trying to innovate, or are they just cashing in on name recognition? In our latest data blog, we take...

19/04/2024

🗣 Edition 20 is out: With the Bitcoin halving rapidly approaching, industry watchers are making some widely differing predictions.🚀 🤡

🗓 This time: IndyCar star Conor Daly agrees $2.1 million sponsorship deal with Polkadot, two EVM-compatible layer-1s close new funding rounds, and a 11,196-year prison sentence for the founder of failed Turkish exchange Theodex. 🔥

Enjoy the read and remember that sharing is caring! 🙏

https://www.therelevancehouse.com/blog-posts/currently-relevant-edition-20

03/04/2024

14/03/2024

🗣 Edition 19 is out: Huge chance or own goal? An analysis of every Web3 sponsorship deal in the Premium League and F1 in 2023/2024.🚀 🤡

🗓 This time: Bitcoin reaches historic high amid ETF inflows, as Swiss banks dive deeper into crypto trading. Meanwhile, three Web3 companies have launched a new platform for tokenized shares on Polygon, some former FTX employees have made a venture capital comeback, and Telefónica and Coachella announce new, very different Web3 initiatives.

Finally, in the seemingly never-ending election season of 2024, we take a look at how crypto advocacy is gaining momentum. 🔥

Enjoy the read and remember that sharing is caring! 🙏

This month: Bitcoin reaches historic high amid ETF inflows, as Swiss banks dive deeper into crypto trading. Meanwhile, three Web3 companies have launched a new platform for tokenized shares on Polygon, some former FTX employees have made a venture capital comeback, and Telefónica and Coachella anno...