Infront Sports & Media

10/06/2026

Cape Town is joining the global stage of marathon running 🎉🏆

From 2027, the Sanlam Cape Town Marathon will become part of the Abbott World Marathon Majors, marking a historic moment as Africa hosts its first race in the series.

This milestone reflects years of consistent growth, with the event meeting the highest international standards across participation, elite performance and global reach.

Since 2021, Infront has worked alongside the organisers to support the marathon’s development and international positioning, helping shape its journey towards Major status 🤝

The inclusion of Cape Town signals an important step in the continued globalisation of mass participation running, opening a new chapter for athletes, partners and communities alike.

Read more in the full announcement: https://eu1.hubs.ly/H0w2DDY0

09/06/2026

Before the first whistle the loudest thing is the anticipation.

The FIFA World Cup 2026™ begins this week (in case you hadn't noticed). The stadiums are ready, the broadcast infrastructure is in place and millions of fans are counting down to kick-off.

What most people won't see is the scale of work taking place behind the scenes to bring one of the world’s biggest sports event to audiences around the world.

At Infront, we've been proud to support FIFA as its exclusive advisor for direct media rights sales across selected Asian markets, helping connect one of sport's most valuable properties with broadcasters and fans across the region.

At the same time, our colleagues at HBS, FIFA's appointed Host Broadcaster, are preparing to deliver the pictures, stories and moments that will be watched by billions.

The International Broadcast Centre in Dallas will act as the tournament's broadcast nerve centre, supporting around 2,000 broadcast professionals throughout the competition.

A rare moment of quiet before the world starts watching.

04/06/2026

🌍 Over 150 territories across more than 50 broadcasters.

The 2026 Wanda Diamond League arrives in Europe this week, beginning with the meeting Rome. Infront has further expanded the competition's global broadcast footprint with new agreements across Europe and Asia, building on an established network of leading free-to-air and premium broadcasters worldwide.

New additions including TV2 Denmark and SpoTV across Southeast Asia strengthen an already extensive distribution network featuring broadcasters such as BBC, CBC, CCTV, Globo, L'Équipe, NRK and SVT.

As exclusive media rights partner, we're proud to help bring world-class athletics to fans across the globe while supporting the continued international growth of the sport.

Read more 👉 Infront strengthens Wanda Diamond League global broadcast network through spate of new agreements

Infront enhances global broadcast reach for the 2026 Wanda Diamond League with new agreements, ensuring athletics fans access across 150 territories worldwide.

01/06/2026

🏒 The 2026 IIHF Ice Hockey World Championship came to an end with a great sold-out final after two weeks of outstanding ice hockey, full arenas and an atmosphere that once again showed the global strength of the sport.

Congratulations to Finland on claiming the title, and to all teams, who contributed to a memorable edition of the championship. 🏆

A sincere thank you to the IIHF, the Swiss Organizing Committee, all sponsors, partners, broadcasters, suppliers. Delivering a tournament of this scale is only possible through strong collaboration across every part of the ecosystem.

Behind the scenes, Infront was proud to once again support the championship across several key areas.

🎥 Infront Productions delivered host broadcast coverage employing up to 33 cameras per arena, capturing the speed, intensity and emotion of every game for audiences around the world with the use of among standard plans referee cams, dressing room cameras and on-ice cameras.

📺 Being the media rights partner of IIHF, Infront helped bring the tournament to international audiences with 23 rights-holding broadcasters on-site, 89 broadcasters across 96 territories.

🤝 Through marketing rights, Infront supported the commercial delivery of the event, connecting sponsors and partners with one of the most passionate fan communities in international sport.

📱 And together with the IIHF Marketing and Communications team, Infront continued to develop the tournament’s digital experience with near-live clips, social content and platform-specific formats.

The 2026 edition was a celebration of ice hockey, but also of the people, partnerships and innovation that make world-class sports events possible.

📷 Goran Strand

14/05/2026

Elite international volleyball takes centre stage again this weekend as the CEV Champions League Final Four gets underway in Turin.

As the exclusive media rights partner of the CEV, Infront has secured extensive global broadcast coverage through a network of more than 30 broadcast partners worldwide.

In Italy, the matches will be shown live on Sky and DAZN, while international audiences can follow the action via local broadcasters and the OTT platform EuroVolleyTV.

Host broadcasting will be delivered by Infront Productions, with a state-of-the-art production plan designed to create an immersive and engaging viewing experience and bring fans closer to the action than ever with the use of augmented reality graphics, live drone footage, enhanced on-screen graphics and data visualisation elements as well as dynamic camera systems.

Read more: https://eu1.hubs.ly/H0vkh4b0

13/05/2026

Just a few days to go until the 2026 IIHF Ice Hockey World Championship in Zurich, and Infront and its broadcast partners are already managing an enormous behind-the-scenes operation.

This year’s event will welcome 23 rights-holding broadcasters on-site whilst 89 broadcasters will cover the tournament globally across 96 territories.

In addition, seven TV studios will be onsite for the final round.

Delivering a world championship today means building a broadcast operation designed for multiple audiences, platforms and markets at the same time. This all across live match coverage, news, highlights and radio distribution

📷 Goran Strand

27/04/2026

We’ve partnered with BLAST to deliver the full Italian circuit for Brawl Stars Challengers, from online qualifiers through to live finals at Napoli Comicon and Bergamo Comicon.

What we’re doing:
• End-to-end host broadcast, studio to stage
• Italian-language coverage built for a local audience
• Digital content that lives beyond match days
• Distribution across Twitch and YouTube, amplified through community channels
• Sponsor integration that fits the experience, not fights it

Good to get going with BLAST on this.

17/04/2026

With the BWF Thomas & Uber Cup Finals starting in a week, the spotlight naturally falls on the action of live competition. But for global sports like badminton, the challenge starts between tournaments.

A packed calendar, multiple courts in play, and a worldwide fan base split between core fans and casual viewers make live coverage essential, but not sufficient on its own. To create continuity and connection with fans, rightsholders require a clear non-live content strategy.

Together with the Badminton World Federation, Infront Productions has built a tiered, repeatable non-live content ecosystem that complements live broadcasts, using planning, access and ex*****on to tell the story of a truly global sport year round.

The impact has been tangible. Over the course of the partnership, BWF’s global fan base has grown by around 50%, supported by consistent, evergreen storytelling that keeps fans engaged beyond matchdays and offers broadcasters and partners richer integration opportunities.

Read the case study to discover how rightsholders can move beyond reactive content and invest in structure, access and long-term storytelling.

Download it here:

Since 2018 Infront Productions has partnered with the Badminton World Federation (BWF) to elevate the sport's storytelling.

09/04/2026

Infront can announce today that the two top leaders of its Host Broadcast Services (HBS) subsidiary – CEO Dan Miodownik and COO Luc-Antoine Charial – have chosen to step down from their respective positions as of 30 September 2026 following the delivery of key 2026 HBS projects, including the host broadcast of the 2026 FIFA World Cup™, this year’s tennis US Open and the inaugural World Athletics Ultimate Championship.

Read more ➡️ https://eu1.hubs.ly/H0tkWZC0

23/03/2026

Last week at the IBU Partner Summit, Infront contributed to sessions exploring how technology, strong partnerships and community building are shaping the future for rightsholders such as the International Biathlon Union.

Michael Witta, Senior Vice President Marketing Sales & Services, joined the discussion on innovative sponsorship strategies and effective collaborations together with from LaVita GmbH and Conrad Electronic Group, with further input from Adidas and Argeta. It discussed the role of biathlon as a global platform for brands, showcasing the growth of the sport, its impressive international reach and provided examples of successful brand partnerships.

Our Vice President Communications & Sustainability, Jörg Polzer, also presented a case study on the digital expertise Infront has provided to the IIHF, demonstrating how to elevate fan experience and unlock more value for rightsholders and sponsors. He also contributed to the Biathlon 4 All panel, opening the session with a keynote on the role of mass participation sports in building vibrant, inclusive and sustainable event communities around major events.

Fantastic to be able to share our expertise, connect with industry peers and highlight how collaboration continues to drive innovation across the sports ecosystem.