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Visualmente refrescante. Comunicación visual efectiva.

07/01/2026

Tribú Food - Packaging.  Packaging redesign focused on creating a clear, consistent, and scalable visual system. The project organizes information, defines modular rules, and unifies the product line while allowing flexibility for future extensions and formats. 

06/01/2026

Building Peeled from the ground up.
From defining the brand’s core identity to extending it across multiple product formats, this project focused on creating a clear, honest, and flexible system. One idea, one voice, designed to grow and adapt while staying instantly recognizable.

DesignProcess CreativeDirection

17/11/2025

A new identity grounded in authenticity.cl evolves with a visual system built from the feet up — modern, confident, and true to the way people express themselves today.

13/11/2025

A new identity for a new chapter.
The brand was crafted to ensure every message, every shape, and every space speaks with one unified voice, clear, approachable, and ready to shape what’s next.

23/10/2025

Natural luxury, distilled into design.
Creta is a new way of living — where architecture, landscape and calm coexist.
We designed its identity to reflect just that: serenity, structure, and a connection that feels both elevated and real.

21/10/2025

Omnichannel, one identity.
A cohesive visual system crafted for one of Cencosud’s regional business units, built to unify its omnichannel experience across platforms, teams, and markets.
Scalable, human, and designed for what’s next.

20/10/2025

Meet GreenGo.
A friendly brand mascot created for , designed with heart, shaped with AI.
Blending craft and tech to bring values to life. 🌱

22/09/2025

EPICURO
More than just a sandwich place: A bold take on what it means to eat well.
Visual identity, packaging and menu design for those who know the difference.

09/08/2025

Hospital Santiago , a healthcare project that will set a new standard in Ecuador.
The identity reflects its commitment to world-class medical care, sustainable design, and a deeply human approach to health.

07/08/2025

This is what packaging for .au real dogs looks like. Hand-drawn illustrations, bold typography, and a visual system that doesn’t need to bark to stand out.
When it’s honest, you can tell.

01/08/2025

Ambiura .ec was created as a premium lighting brand for in Ecuador, blending timeless aesthetics with innovation and functionality. The name itself—a fusion of ambience and aura—captures lighting’s power to transform spaces and set moods. Every element, from the minimalist switch-inspired logo to the sophisticated neutral palette, was carefully designed to offer architects and designers an exclusive, high-end lighting experience.

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http://www.ricardowillson.com/

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