21/06/2018
Personas are fictitious characters created to embody specific key characteristics of target user groups. Personas allows you to package user research data into sample users that can, in turn, be used to develop use cases for your learning space and to design services. Personas offer many benefits for those undertaking design projects, including: — Making assumptions and knowledge about users explicit and thereby giving the team a common language with which to talk meaningfully about users. — Allowing the project team to focus on and design for a small set of specific users who are different than the team members. — Building empathy towards users in a way that reports of qualitative and quantitative data cannot accomplish. .
