China Youthology

China Youthology China Youthology China Youthology understands Chinese youth as people, not just consumers.

We build a rich framework of fundamental social insights and nuanced cultural understanding to help our clients create products and communications that resonate with Chinese youth. Our approach is holistic, starting from a comprehensive macro perspective, and then diving deep with immersive, ongoing, ethnographic research. We draw on our network of collaborators to go beyond our personal expertise

and gain an in-depth insider’s perspective on research questions. Beyond ad hoc commercial research projects, we conduct ongoing self-funded foundation research projects to ensure an up-to-date understanding of Chinese youth.

http://rareearth2015.wangfan.com/lib/file_download/EN.pdfCheck out China Youthology's Whitepaper with Kiehl's! A pleasur...
08/07/2015

http://rareearth2015.wangfan.com/lib/file_download/EN.pdf

Check out China Youthology's Whitepaper with Kiehl's! A pleasure to co-launch their new Go Green campaign!

http://chinayouthology.com/insights/442China Youthology has released an English Full-Published version of its book: Post...
10/05/2015

http://chinayouthology.com/insights/442
China Youthology has released an English Full-Published version of its book: Post-90s Tiny World, Big Era. Download it now! Cheers! (And sorry, we really are never on fb since its blocked in China... but we're very active on wechat! Come find us there!)

[email protected] | XHTML 1.1 | CSSTel:86-10-6401 5502 | 86-10-6402 3058北京东城区安定门花园胡同15号15th Huayuan Hutong,AndingmenDong Cheng District, Beijing / 100009

Discover the truth about Post-90s! Salon & Workshop Oct 30 2013
31/10/2013

Discover the truth about Post-90s! Salon & Workshop Oct 30 2013

Say hi to our team! Beijing and Shanghai teams reunited for our 5 year anniversary party on July 27th.
19/08/2013

Say hi to our team! Beijing and Shanghai teams reunited for our 5 year anniversary party on July 27th.

Some more pictures taken of China Youthology (+ Ogilvy) presentation at Cannes this past June! -- Presented with the Chi...
15/08/2013

Some more pictures taken of China Youthology (+ Ogilvy) presentation at Cannes this past June! -- Presented with the Chief Planning Officer of Ogilvy China, Mickey Chak.

We presented "Where are China's new youth headed?" at Cannes Lions' "China Day"
21/06/2013

We presented "Where are China's new youth headed?" at Cannes Lions' "China Day"

China Youthology making the rounds in Italy with Digital in the Round!http://www.digitalintheround.com/china-youthology-...
23/05/2013

China Youthology making the rounds in Italy with Digital in the Round!

http://www.digitalintheround.com/china-youthology-interview/

Today we’re dealing with a rather peculiar subject: Chinese youngsters. In a country of over 1.3 billion people, it’s very hard to make vast generalizations about such a big and diverse population.

20/04/2013

Looks like China Youthology is going to Cannes this year! Woohoo!!

http://dld-conference.com/videos/rG3z2ucaR6AKevin, COO China Youthology, participates in DLD13,  Digital-Life-Design con...
14/02/2013

http://dld-conference.com/videos/rG3z2ucaR6A
Kevin, COO China Youthology, participates in DLD13, Digital-Life-Design conference in Munich, Jan 2013.

Far from being a minor trend, Social Media is having a deep, fast and far-reaching impact on politics, business and culture in China and across Asia. Join this panel of experts to hear the latest developments and unique Asian innovations.

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花园胡同15号
Beijing
100009

Opening Hours

Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00

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