PBB Creative

31/03/2020

In time of crisis, double down on social listening.

Last week, we launched a social campaign for DiDi, the leading car hailing company in China, to compare the change in the interactions between DiDi drivers and DiDi passengers.

The repetitive patterns of those interactions have been transformed by the recent outbreak, leading to some unexpected conversations.

The featured scenes presented with light and humorous tonality successfully connected with DiDi target audience and supported their positioning as a brand who cares and understands its drivers and passengers.

Here are some of the translated interactions:

Before:
Driver: We are ready to go!
Passenger: Wait, let me try out my new lipstick.

After:
Passenger: Please don’t be afraid! this is my protective suit.
Driver: Oh wow!
-
Before:
Driver: The route on the map is green, no traffic jam!

After:
Driver: The thermometer is showing green color, I have no fever today!
-
Before:
Passenger: Please shut the window, I just had my hair done.

After:
Passenger: Please open all the windows, I need some fresh air!

https://pbbcreative.com/project/didi-covid-19/

19/12/2019

Sustainable fashion is especially important for younger consumers who are not only looking for eco-friendly alternatives but also want a way to elevate their social status in front of their friends, families and co-workers. China-specific narratives via digital channels have been proven to be important for sustainable campaign success.

Full-service Communication Agency in Beijing

08/10/2019

New Update!

Licheng Zhuanche is the premium offering of Didi, China’s leading ride sharing service. PBB Creative developed a sales driven marketing campaign for Licheng Zhuanche that targeted the business community in Beijing’s Guomao Central Business District (CBD).

More info in the link below.

Full-service Communication Agency in Beijing

26/06/2019

The Silver target market is the most profitable and fastest growing segment in China and should be a core focus for many brands in China.

1. Why are brands spending so little time and money on this attractive “Silver Generation”?

2. Why are marketing managers afraid to target them or use them in campaigns?

Full-service Communication Agency in Beijing

19/06/2019

Fleur Pavilia is a personal and modern residence in the North Point in Hong Kong. PBB helped design and develop their new website with advanced and interactive animation techniques, to enhance the user experience and attract new businesses.

Full-service Communication Agency in Beijing

06/06/2019

Why have luxury brands LV and Gucci continued to have strong growth in China while other competitors like Prada have fallen behind? Understanding and engaging with relevant luxury trends and fresh branding strategies are essential for China success.



http://pbbcreative.com/social-luxury-boom-china/

31/05/2019

Mindray is a global medical devices developer and manufacturer based in China. PBB Creative presented a caring and engaging experience that helped differentiate Mindray from its competitors at the 2019 CMEF fair in Shanghai.

Full-service Communication Agency in Beijing

31/05/2019

How to develop an authentic brand in an era of ?

"Whether a message is more geared towards fantasy or reality seems like have little impact on its authenticity."

Find out in this article.

Full-service Communication Agency in Beijing

27/05/2019

Beauty and Beauty Standards have become more important for brands and marketing programs due to the increased use of smartphones and social media.

Full-service Communication Agency in Beijing

22/05/2019

For the 2019 Chinese New Year, Paulaner wanted to celebrate the “Year of the Pig” in a fun and culturally relevant manner. PBB Creative worked with them to develop a campaign around the idea of “Finding Your Lucky Pig”.

Full-service Communication Agency in Beijing

16/01/2019

PBB brand strategists hosted a workshop with brand experts, marketing executives, fashion designers, photographs and KOL to discuss the Ugly Truth.

As brand strategists, we look at trends around the world and analyze how brands can better leverage them. PBB and the Ugly brand speak about The Power of Ugly.

Be You. Be Free. Be Ugly.

01/11/2018

Happy Halloween from all the PBB team. Our creative team had fun carving some pumpkins (and other fruits).

What is your favorite?