Digiant Global

27/11/2023

China's e-commerce "Double 11" shopping festival, in its 15th year, saw robust sales, showcasing strong consumer spending.

https://mp.weixin.qq.com/s/zuYRdUUl3eKPCSkdvgH29A

Nicaraguan exporters eyeing the Chinese market for their high-quality products. 拉美出口商计划扩大中国市场合作。点击查看更多新闻。

24/11/2023

Working with KOLS
Have you ever wondered how working with KOLs in China is like?
We work with KOLs for our campaigns and during CIIE we had a livestreaming cooking show with one of China’s most popular food-related KOL.
The combination of online-offline interaction is fascinating Here’s a sneak peek into CIIE’s KOL livestreaming.

22/11/2023

Wechat in the Numbers
Tencent unveiled its Q3 2023 financial results, announcing that the combined MAU of Weixin and WeChat has reached 1.336 billion. Notably, total video views on climbed over 50% year-on-year, while FinTech Services maintained double-digit year-on-year growth. Furthermore, Weixin's closed-loop advertising revenue recorded a year-on-year increase of over 30%, contributed over half of Weixin advertising revenue.



https://www.linkedin.com/posts/teamwechat_channels-activity-7130516708766732288-4FH8?utm_source=share&utm_medium=member_desktop

20/11/2023

Digiant and BTA team at Shanghai’s 2023 CIIE

We participated in this year’s Shanghái CIIE, the biggest import-export fair of the world.
We accompany our clients in this mega event which is key to strengthen the economic and commercial relationship between China and the world

31/10/2023

How integrates eCommerce to its main function?

The shift of Douyin from an entertainment app to an
eCommerce platform while keeping its entertaining function
works wonders for Douyin marketing strategies.

27/10/2023

Why is such a popular multi-purse app?

Douyin's popularity has to do with its all inclusive approach:

✅Community for all ages
✅Source of entertainment
✅Source of Education
✅Diversified topics

25/10/2023

Which “Big Player” does belong to?

Not Tencent, not Alibaba…

Douyin belongs to Bite Dance ecosystem.

23/10/2023

The next two weeks we will focus on :
China’s Tik-tok

First things first: What is Douyin?
Originally though as a music creative short video social
application in China in 2016, Douyin is now one of the
most multi-purpose widely used apps in China

18/10/2023

What are China’s Social Media Trends to keep an eye on
a. The Raise of Podcasting
b. Being omni-present
c. Influencers & Awareness Marketing

16/10/2023

What are China’s Social Media Trends to keep an eye on?

1. Social media platforms are becoming a search engine within themselves
2. Short video is the preferred form of content for consumers
3. Social commerce is gaining rapid popularity.

13/10/2023

In China there are 3 Big companies that domain the internet by active users' pe*******on: Tencent. Alibaba and Baidu.

The three of them respond to specific users’ needs with one main shared interest: Lifestyle

11/10/2023

In China, more than 1 billion people have access to the internet?

The stickiness of Chinese internet usage reaches 7.15 hours per day, which means Chinese users spend nearly 1/3 of their day actively using their phones.

The top 3 uses are for messaging, videos and shopping

holds the highest traffic value share, followed by