01/09/2020
What's up in China!
WeChat's new privacy controls: what does it mean for users and advertisers?
In early March 2020, Chinese super-app WeChat announced it was tightening privacy controls on third-party apps to restrict the collection of sensitive personal information to a smaller group of developers.
As the new privacy controls will only allow information to be gathered on a need-to-know basis for mini-programs, it will certainly limit the efforts of mobile advertisers to collect and match consumer data from WeChat mini-program usage.
As part of the new privacy controls, WeChat has also banned external links from Tencent’s own services including social media app Friends, Tencent News and WeChat Reading, which “entice users to download applications” while accessing user contacts.
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