Tribe China, Shanghai (2026)

08/06/2022

Today, digitally native customers often start their buyer’s journey on a social media platform.

Social media marketing has gone from a niche tactic to a must-have element in any digital marketing strategy — and China is no exception.

Over one billion netizens have integrated social media into almost every aspect of their daily lives in China. And as a global marketer, you need a thorough understanding of Chinese platforms for any marketing initiative in China.

This guide provides you with an overall picture of the social media landscape in China and walks you through the major social media platforms that are suitable for tech and B2B brands, including their primary features, user demographics, and how to integrate each into a comprehensive strategy.

Download Now:

Download the free Social media Guide for B2B and tech brands to gain a thorough understanding of Chinese social media platforms.

06/06/2022

Tips for hosting a successful PR event in China 🇨🇳
If you’ve hosted a PR event somewhere else, you may think it’s simple enough to replicate the success in China.

But don’t be tricked.

The only way you’ll start a thriving expansion to China is by creating a strong relationship with the media early on.
Chinese media prioritizes their audience and culture — so coming as an outsider, you’ll have to work hard to earn their attention and get coverage.

These are the must-have tips you need to keep in mind when planning a PR event in China:

These are the top 4 tips you need to host a buzz-worthy PR event in China and build a powerful brand reputation from the start.

03/06/2022

Not sure where to start as you plan your China incursion?

We suggest you hone in on a clear brand message early on. Without it, you’ll have a hard time establishing local relevancy and fostering brand awareness.

These are the three steps your B2B business needs to take to enter the China market on the right foot:

Localizing your brand message is essential for your company's success in China. Download this guide to get started.

31/05/2022

Struggling to get the audience to pay attention to your brand? Try this 👇🏽

Any seasoned marketer knows how hard it is to get journalists’ attention and earn the audience’s interest, especially when entering a market as complex as China.

Our top recommendation: You can supplement your earned media strategy with strategically planned paid media to reach a qualified audience for your B2B or tech company.

Your choice of platform and format will come down to your objectives. But fret not — on this blog, we’re discussing the best times, formats, and our recommended channels for sponsored content based on your objectives:

Discover the top three benefits of sponsored content for your China PR and the best formats and publications you can choose for tech & b2b.

27/05/2022

Social media is a priceless tool for any business establishing a presence in China.

However, it may be challenging as an outsider to understand the local landscape since the platforms are entirely different and, in many cases, unknown outside the country.

As a global marketer, you’ll need a comprehensive view of Chinese social media before creating a strategy. This blog includes an overview of the top social media channels you’ll need to consider for a B2B or tech marketing strategy in China:

Discover the differences between the most popular Chinese social media platforms and how to use each to your advantage in B2B marketing.

25/05/2022

Chinese netizens have limited opportunities to learn about companies operating abroad.

So any business expanding in China needs a carefully crafted social media presence. For a B2B marketer, it may sound like social media isn’t the best strategy — but now more than ever, deals start through social media, and WeChat primarily.

With this in mind, these are the top four social media platforms we recommend for B2B businesses starting a social media strategy in China:
https://www.thetribechina.com/post/the-best-chinese-social-media-platforms-for-b2b-and-tech-brands

Discover the differences between the most popular Chinese social media platforms and how to use each to your advantage in B2B marketing.

23/05/2022

By now, you know you need a WeChat presence if you’re doing marketing in China.

But how do you get the best of your OA as a B2B brand? Try these 4 tips to optimize your business’s WeChat:

- First, it’s crucial that you have an Official Account. Much like your FB page, your OA is the place users will visit to learn all about you. And much like your blog or other social media, the longer your account is active, the more likely it is to show up in search results.

- Second, implement growth tactics to build your follower base. Promote your account at in-person events by displaying your QR code in booths and marketing collateral. Encourage your sales reps to actively mention the account across their professional network and include your OA’s QR code on business cards and email signatures.
Create a WeChat group, similar to Facebook groups, to nurture leads through private traffic. WeChat groups are excellent for connecting one-on-one with potential and existing customers as well as giving them the opportunity to grow their network.

- Next, be strategic about your posting. On WeChat, you can’t make significant edits to your content once it’s published. And even if you delete a post, it will have used up your monthly posting allowance. Depending on your account type (service or subscription), you’ll be able to post a certain number of times per month, so each one is precious. Make sure everything that goes live is valuable to your audience. When it comes to WeChat OA, content quality always goes before quantity.

- And finally, leverage WeChat as a sales & customer service channel through WeCom (WeChat for business) and personal WeChat accounts as dedicated support channels.

Are you working on growing your WeChat account? Read below to find the top 10 WeChat b2b marketing tips we’ve implemented as an agency:
https://www.thetribechina.com/post/wechat-b2b-marketing

These are the top WeChat b2b marketing strategies you can use to boost your brand awareness and generate leads in China.

20/05/2022

Private traffic gives you a unique opportunity to connect one-on-one with potential and existing customers.

But how can you get the best out of a private traffic strategy to acquire customers for free?

Find the answer to this and all of your private traffic questions below 👇
https://www.thetribechina.com/post/how-to-use-wechat-private-traffic-to-acquire-customers-for-free

The term “private traffic” has been a buzz word in China recently, especially during COVID-19 when the online public arena became the major marketplace for brands to acquire customers. You may find many articles explaining what “private traffic” in China is, but in this blog post, I want to ...

19/05/2022

Don’t make this mistake when entering the China market 🛑

Many brands make the mistake of approaching China with marketing strategies that have succeeded elsewhere. But this is hardly going to be effective in the Chinese market. Instead, what you want is to craft a localized messaging strategy that establishes a powerful position and earns you attention in China.

Here’s how you can create a localized brand message to capture your Chinese audience’s attention:
https://www.thetribechina.com/post/localizing-your-brand-message

Localizing your brand message is essential for your company's success in China. Download this guide to get started.

16/05/2022

A new wave of COVID restrictions took in-person conferences off the table for most businesses in China.

But is this the end of this type of event?

Probably not. In-person conferences offer opportunities you simply can’t replicate online. So we don’t anticipate them being entirely discarded in business.

However, virtual press conferences have opened the door to a whole new world for B2B and tech companies. With lower costs, a simpler setup, and virtually no limitations, a virtual press conference can be an exciting format to try for any business expanding to China without physically traveling.

In this blog, you’ll find the top tips we recommend for anyone organizing a virtual press conference for their China media audience:
https://www.thetribechina.com/post/7-factors-of-virtual-press-conference

A virtual press conference is a cost-efficient alternative to physical events for B2B and tech brands to build connections with media in China. These are our top tips for hosting a successful online event.

13/05/2022

Want to know what the biggest failure is for businesses entering China?

Many businesses plan a China expansion thinking that all they need to do is move their business abroad and carry on as usual — this couldn’t be further from the truth.

From different social media channels to media message sensitivities and an entirely different cultural context, a market as vast as China requires a dedicated strategy and hands-on experience to implement it.

Your choice of a PR agency in China can significantly improve your odds and give you the assurance of a trusted on-site partner working for your success.

Below, find the 5 factors you’ll need to consider before choosing your PR partner in China:

These are the top 10 questions you need to consider before hiring a PR agency in China to partner with for your global expansion.

27/04/2022

Many businesses wonder why they struggle to capture attention when they first arrive in China.

While there could be many reasons, one of the most common ones we’ve seen is that they don’t have a localized brand message to attract media or audience attention.

Some marketers argue that a localized brand message can detract from a global strategy. But in reality, it takes the Chinese context into account to support a good product-market fit. Without a localized message, you risk an unengaged audience and little — if any — media coverage.

Get the clarity you need to communicate your business value and attract your Chinese audience now:

Localizing your brand message is essential for your company's success in China. Download this guide to get started.

Tribe China

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