Resonance China

Resonance China Resonance assists clients and partner agencies to strategize and build branded China social media communications from the ground up.

Resonance China is a social media, branding, digital agency || We strategize, design, build and maintain digital + social relationships between the world's top luxury, fashion, hotels, spirits, and entertainment brands and their China customers. We ideate, implement, manage and measure social media campaigns across China’s top social networking sites, BBS, and traditional digital channels, and partner brand's to China's top social influencers.

The Most Important Online Channel for Educating China’s Netizens May Surprise You
13/12/2018

The Most Important Online Channel for Educating China’s Netizens May Surprise You

For China’s netizens seeking luxury brands, online accessed via mobile is the channel that provides both the first point of contact as well as a continued connection. The most important digital channel isn’t social media, but the brand’s own website. This is in part because there are so many f...

Brands Must Prepare for Increasingly Sophisticated Chinese Luxury Consumers
12/12/2018

Brands Must Prepare for Increasingly Sophisticated Chinese Luxury Consumers

Chinese consumers evolve fast. Since 2015, The primary driver of luxury spending has changed, from new luxury consumers making their first purchase, to sophisticated luxury consumers who have purchased many luxury products. With this familiarity with luxury purchases comes a desire for more authenti...

Resonance’s Jerry Clode leads up debate on New Retail for AustCham
20/11/2018

Resonance’s Jerry Clode leads up debate on New Retail for AustCham

Last week, to coincide with CIIE being hosted in Shanghai, AustCham hosted a discussion and panel on the future of New Retail at the Westin Bund Centre – New Retail: Making Retail Great Again. Invited speakers included Resonance’s Jerry Clode, alongside Alibaba’s Hector Zhang (Operations Advis...

Luxury Brands are Slowly, but Steadily Adopting Ecommerce in China
20/11/2018

Luxury Brands are Slowly, but Steadily Adopting Ecommerce in China

Ecommerce is big in China, but not nessessarily amnong luxury brands. This is perhaps mostly due to the nature of luxury brand products which are generally very expensive than the average ecommerce purchase, and difficult to fully appreciate from viewing pictures online. However, while investment an...

07/11/2018

Horasis the Global Visions Community hosted 500 delegates in the beautiful Ukrainian city of Kiev this past week for its 14th annual Davos style Horasis China meeting; an annual meeting of the minds with delegates from the business, finance and government communities converging on Kiev to talk about...

Resonance's Michael Norris Interviewed about China Fashion Industry's Retail Strategy • Resonance
06/11/2018

Resonance's Michael Norris Interviewed about China Fashion Industry's Retail Strategy • Resonance

Resonance’s Research Manager, Michael Norris, was sought out by Ordre for comment on latest developments in Chinese fashion incubation and retail strategies. Ordre is a European online luxury wholesale platform with operations in London, Milan, Paris, New York, and Hong Kong. Launched in 2015, Ord...

05/11/2018

WeChat Moments is one of the most effective ways of reaching out to WeChat’s massive social media user base. WeChat recently released a report featuring the top 10 most loved WeChat moments ads. For three consecutive quarters, Tiffany has achieved top 10 “Most Loved Moments Ads” status. As a c...

Digital has led to an Increase in Sophisticated Chinese Consumers
01/11/2018

Digital has led to an Increase in Sophisticated Chinese Consumers

Millennials spend a lot of time online versus other age groups. Being exposed to fashions and trends from all over the world has led to greater sophistication and independence when purchasing luxury products. They overwhelming choose products for themselves, rather than choose based on the opinions....

Luxury Consumer Growth Continues to Expand Beyond China’s Most Cosmopolitan Cities
31/10/2018

Luxury Consumer Growth Continues to Expand Beyond China’s Most Cosmopolitan Cities

Tier-1 cities like Shanghai Beijing and Guangzhou on average have citizens with greater than average wealth vs. the rest of China. However the most wealthy Chinese tend to live in Tier-2 cities, and growth of netizens able to afford luxury products is higher in Tier-2 and below cities as well. Since...

30/10/2018

Check out Resonance’s latest newsletter - summary of the top stories in digital, social, ecommerce and tech. Check it out to stay on top of the trends -

Resonance Interviews Meituan CMO at Asia’s Largest Travel Exhibition: ITB Asia
22/10/2018

Resonance Interviews Meituan CMO at Asia’s Largest Travel Exhibition: ITB Asia

On October 17, Resonance’s Consumer Research Manager, Michael Norris, interviewed Meituan Dianping’s CMO Steven Shu as part of ITB Asia. ITB Asia is Asia’s largest travel exhibition, featuring international destinations, airlines, hotel chains, tourism bureaus and service providers from around...

The Evolving Chinese Consumer: Optimistic, Confident and Socially Aware
18/10/2018

The Evolving Chinese Consumer: Optimistic, Confident and Socially Aware

Millennials in China have grown up during a very special time in China’s history. While they’ve definitely learned about China’s many troubles during the 20th century, China’s millennial’s themselves have only experienced the country’s massive prosperity boom. This makes the modern day C...

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