F5 Shanghai

F5 Shanghai F5 Shanghai is a technology-driven global creative agency.

As an advertising agency of the new generation, F5 is specialized in brand storytelling with technology.

We’re truly honored to have taken the stage at to share a topic close to our hearts: the globalization of Chinese bran...
22/06/2025

We’re truly honored to have taken the stage at to share a topic close to our hearts: the globalization of Chinese brands.

Our CCO, Adams, led the session “The Globalization of Chinese Brands: Opportunities for a Connected World,” highlighting the incredible rise of Chinese innovation — powered by deep cultural roots, national ambition, economic momentum, and fierce market competition.

Proud to represent a new voice in global creativity. Let’s keep the conversation going.

What an incredible journey! Our CCO, Adams, had the honor of spending two unforgettable days judging the Pharma Lions at...
22/06/2025

What an incredible journey! Our CCO, Adams, had the honor of spending two unforgettable days judging the Pharma Lions at — alongside brilliant minds and creative friends from around the world.

From diverse perspectives to delicious homemade treats shared at the table, it was truly inspiring to experience the power of global creativity from every angle.

Big congratulations to all the winners and teams.

We are proud to announce that our CCO will serve as a jury member for Pharma Lions, celebrating the power of creativity ...
04/06/2025

We are proud to announce that our CCO will serve as a jury member for Pharma Lions, celebrating the power of creativity in health and wellness.

We made a strong impression at the 2025 Cannes Young Lions China Competition, taking home three major awards: 1 Silver, ...
19/05/2025

We made a strong impression at the 2025 Cannes Young Lions China Competition, taking home three major awards: 1 Silver, 2 Bronze. At F5, we believe creativity has no limits—and youth isn’t a weakness, it’s a strength.

Glad to be here, and wonderful to meet you there! Let’s catch up at Cannes this June!
01/05/2025

Glad to be here, and wonderful to meet you there! Let’s catch up at Cannes this June!

We are honored to be invited to take on three key roles at the Cannes Lions 2025 Creativity Festival: Speaker, Juror, an...
23/04/2025

We are honored to be invited to take on three key roles at the Cannes Lions 2025 Creativity Festival: Speaker, Juror, and Jury Chair. These roles allow us to showcase the marketing stories of Chinese brands, curate some of the world’s best creative work, and select top young talent from China to compete on the global stage in Cannes.

Our chief creative officer, Adams, just received the ”Innovative Leader in Advertising“ award from the Shanghai Advertis...
29/03/2025

Our chief creative officer, Adams, just received the ”Innovative Leader in Advertising“ award from the Shanghai Advertising Association! 🏆🎉 We’re beyond excited to continue pushing the boundaries of creativity and innovation in the industry.

12/02/2025

Helping build Chinese brands in overseas markets means countless challenges await you. Do you understand the local market? Can you communicate effectively with local suppliers? Can you resonate with local consumers? These challenges are much bigger than building a brand domestically. There’s only one way to solve this problem: a team of high-caliber international talent. Only a top-tier team can handle it. But top talent will ask: Why should I join you? Is it because your salary is particularly high? Or because you don’t overwork and have a healthy work-life balance? Our strength doesn’t lie in these areas—it’s in something else entirely.

Before Chinese New Year, the team embarks on its “出海”—a phrase that literally means ”go to the sea“ and almost feels lik...
26/01/2025

Before Chinese New Year, the team embarks on its “出海”—a phrase that literally means ”go to the sea“ and almost feels like a ritual. It reflects what we do: we aim to help many brands thrive in overseas markets. Every lucky catch is a success, and we hope to reel in even bigger ones in the coming year.

What a fantastic way to close out 2024! We’re proud to have won 1 Gold, 1 Silver, and 1 Bronze at the 2024 Effie Greater...
13/12/2024

What a fantastic way to close out 2024! We’re proud to have won 1 Gold, 1 Silver, and 1 Bronze at the 2024 Effie Greater China Awards!

Additionally, we’re honored to be named 1st Place for Most Effective Independent Agency Office and 2nd Place for Most Effective Agency Office.

A big thank you to our amazing team and clients for making this all possible. Excited for what’s to come in 2025!

Our Creative Chief, Adams, spoke at the China 4A‘s Creative Festival in Beijing, alongside guest speakers from One Show,...
05/12/2024

Our Creative Chief, Adams, spoke at the China 4A‘s Creative Festival in Beijing, alongside guest speakers from One Show, D&AD, FF, Hakuhudo, Little Red Book, and more. Adams shared insights on brand globalization, particularly on how to enhance the performance of Chinese brands in international markets.

We won a gold at the China International Advertising Festival 2024, the most prestigious advertising award show in this ...
29/11/2024

We won a gold at the China International Advertising Festival 2024, the most prestigious advertising award show in this country. The trophy is shaped like the Great Wall, which is very iconic. There is an old saying in China, 不到长城非好汉, which means ’He who hasn‘t been to the Great Wall is not a true man.’ And now, here we are! Thank you, team. I‘m so proud of you!

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Shanghai

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Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00

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