F5 Shanghai

22/08/2026

Qixi Festival, also known as Chinese Valentine’s Day, a celebration of the timeless desire to cross any distance for someone who matters.

We created this film for China Mobile, whose 10086 hotline helps people stay connected anytime, anywhere. A love story across 10086 universes.

To redefine emotional storytelling for the Qixi Festival, global creative agency F5 Shanghai has partnered with China Mobile to launch 'Cosmic True Heart,' a fully AI-generated short film for the brand’s iconic 10086 customer service platform. Inspired by the classic line "For you, a thousand time...

30/06/2026

Chief Creative Officer of F5 Shanghai, Adams Fan attended as a speaker to a roundtable session “How to move at the speed of Asia”.

Along with:

· Josy Paul：Chairperson & Chief Creative Officer, BBDO India
· Sonal Chhajerh：National Creative Director (NCD), Leo India
· Shilpa Sinha：Chief Strategy Officer (Global Markets) for L’Oréal, McCann

15/05/2026

Our CEO & CCO, Adams Fan, is honored to be speaking at Cannes Lions International Festival of Creativity in the roundtable session, “How to Move at the Speed of Asia.”

Across Asia, and especially in China, the speed of business, innovation, daily life, and marketing has become extraordinary. Brands move fast. Agencies move fast. Consumers move even faster. And now, with AI, that speed is reaching a level we have never seen before.

At Cannes, Adams will share perspectives from one of the world’s fastest-changing markets: what is driving this speed, what it enables, and what challenges it creates for brands, agencies, and creative leaders.

We also look forward to hearing different viewpoints from across the industry, because this conversation is not only about Asia. It is about how creativity, technology, and business need to adapt in a world that keeps accelerating.

Cannes Lions has always been the home of creativity that drives progress, where insight, innovation, and ideas come together to celebrate the work shaping our industry and changing the world.
We are delighted to be part of that conversation this year.

08/05/2026

F5 is proud to officially become a Walmart Connect partner.

As Chinese brands continue to expand globally, F5 is committed to helping them build stronger connections with overseas consumers through sharper strategy, creative storytelling, and more effective media solutions.

Walmart Connect, Walmart’s omnichannel retail media platform, gives brands access to one of the most influential retail ecosystems in the U.S. Through this partnership, F5 will help Chinese brands going global reach American consumers more directly, turn retail media into brand growth, and create a faster path from market entry to long-term global success.

06/05/2026

WWF estimates that, over the past 50 years, the average size of global wildlife populations has declined by nearly three-quarters, while around 200 species disappear every day.

As the world’s largest producer of major appliances, Midea believes scale comes with responsibility.

Together, Midea x F5 offer a new answer:

embracing the planet with green technology, so nature and humanity can help each other thrive.

So that every form of life has the chance to be carried forward, generation after generation.

So that Earth Day is not only a day of reflection, but also a day when countless species can continue celebrating birth.

Earth Day, Birthday.

06/05/2026

F5 in FBIF 2026. We shared thoughts on how to make brand content seen, loved, and shared by target audiences in the era of AI, also showcasing the AI-driven cases we created for clients like Lenovo, Midea, DaVinci Gourmet, and more.