F5 Shanghai

F5 Shanghai F5 is a technology-driven creative agency named after the “refresh” key on the keyboard.

We exist to refresh the way brands grow, communicate and connect with the world. As an advertising agency of the new generation, F5 is specialized in brand storytelling with technology.

Our CEO & CCO, Adams Fan, is honored to be speaking at Cannes Lions International Festival of Creativity in the roundtab...
15/05/2026

Our CEO & CCO, Adams Fan, is honored to be speaking at Cannes Lions International Festival of Creativity in the roundtable session, “How to Move at the Speed of Asia.”

Across Asia, and especially in China, the speed of business, innovation, daily life, and marketing has become extraordinary. Brands move fast. Agencies move fast. Consumers move even faster. And now, with AI, that speed is reaching a level we have never seen before.

At Cannes, Adams will share perspectives from one of the world’s fastest-changing markets: what is driving this speed, what it enables, and what challenges it creates for brands, agencies, and creative leaders.

We also look forward to hearing different viewpoints from across the industry, because this conversation is not only about Asia. It is about how creativity, technology, and business need to adapt in a world that keeps accelerating.

Cannes Lions has always been the home of creativity that drives progress, where insight, innovation, and ideas come together to celebrate the work shaping our industry and changing the world.
We are delighted to be part of that conversation this year.

F5 is proud to officially become a Walmart Connect partner.As Chinese brands continue to expand globally, F5 is committe...
08/05/2026

F5 is proud to officially become a Walmart Connect partner.

As Chinese brands continue to expand globally, F5 is committed to helping them build stronger connections with overseas consumers through sharper strategy, creative storytelling, and more effective media solutions.

Walmart Connect, Walmart’s omnichannel retail media platform, gives brands access to one of the most influential retail ecosystems in the U.S. Through this partnership, F5 will help Chinese brands going global reach American consumers more directly, turn retail media into brand growth, and create a faster path from market entry to long-term global success.

06/05/2026

WWF estimates that, over the past 50 years, the average size of global wildlife populations has declined by nearly three-quarters, while around 200 species disappear every day.

As the world’s largest producer of major appliances, Midea believes scale comes with responsibility.

Together, Midea x F5 offer a new answer:

embracing the planet with green technology, so nature and humanity can help each other thrive.

So that every form of life has the chance to be carried forward, generation after generation.

So that Earth Day is not only a day of reflection, but also a day when countless species can continue celebrating birth.

Earth Day, Birthday.





F5 in FBIF 2026. We shared thoughts on how to make brand content seen, loved, and shared by target audiences in the era ...
06/05/2026

F5 in FBIF 2026. We shared thoughts on how to make brand content seen, loved, and shared by target audiences in the era of AI, also showcasing the AI-driven cases we created for clients like Lenovo, Midea, DaVinci Gourmet, and more.

We’re truly honored to have taken the stage at to share a topic close to our hearts: the globalization of Chinese bran...
22/06/2025

We’re truly honored to have taken the stage at to share a topic close to our hearts: the globalization of Chinese brands.

Our CCO, Adams, led the session “The Globalization of Chinese Brands: Opportunities for a Connected World,” highlighting the incredible rise of Chinese innovation — powered by deep cultural roots, national ambition, economic momentum, and fierce market competition.

Proud to represent a new voice in global creativity. Let’s keep the conversation going.

What an incredible journey! Our CCO, Adams, had the honor of spending two unforgettable days judging the Pharma Lions at...
22/06/2025

What an incredible journey! Our CCO, Adams, had the honor of spending two unforgettable days judging the Pharma Lions at — alongside brilliant minds and creative friends from around the world.

From diverse perspectives to delicious homemade treats shared at the table, it was truly inspiring to experience the power of global creativity from every angle.

Big congratulations to all the winners and teams.

We are proud to announce that our CCO will serve as a jury member for Pharma Lions, celebrating the power of creativity ...
04/06/2025

We are proud to announce that our CCO will serve as a jury member for Pharma Lions, celebrating the power of creativity in health and wellness.

We made a strong impression at the 2025 Cannes Young Lions China Competition, taking home three major awards: 1 Silver, ...
19/05/2025

We made a strong impression at the 2025 Cannes Young Lions China Competition, taking home three major awards: 1 Silver, 2 Bronze. At F5, we believe creativity has no limits—and youth isn’t a weakness, it’s a strength.

Glad to be here, and wonderful to meet you there! Let’s catch up at Cannes this June!
01/05/2025

Glad to be here, and wonderful to meet you there! Let’s catch up at Cannes this June!

We are honored to be invited to take on three key roles at the Cannes Lions 2025 Creativity Festival: Speaker, Juror, an...
23/04/2025

We are honored to be invited to take on three key roles at the Cannes Lions 2025 Creativity Festival: Speaker, Juror, and Jury Chair. These roles allow us to showcase the marketing stories of Chinese brands, curate some of the world’s best creative work, and select top young talent from China to compete on the global stage in Cannes.

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Shanghai

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Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00

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