MOSO Branding & Creative

MOSO Branding & Creative MOSO Branding & Creative is specialized in Brand Innovation, Brand Design, and Brand Communication.

We provide Strategy, Design, and User Experience services with straightforward methods and a stress-free workflow. MOSO will help you define your long-term business goals while building, testing, and improving logical brand experiences and digital products. At MOSO, we pride ourselves in providing clients multi-disciplinary and cross-cultural solutions to meet the needs of carefully selected target audiences.

The New Technology for Branding in 2023: Get Ahead of the Curve The future of branding is changing rapidly, and business...
01/12/2022

The New Technology for Branding in 2023: Get Ahead of the Curve

The future of branding is changing rapidly, and business owners need to stay on top of these changes if they want to stay competitive. Here’s what you need to know about the future of branding, along with some examples of companies that are successfully employing these strategies today.

What are consumers expecting from brands?

1. Storytelling as a valuable sales technique
This technique uses the power of persuasion. It is vital to consumers becoming invested in a business. We are predicting 2023 to be the year that businesses fully get on board with this technique.

2. Representation and inclusivity
While the basic acknowledgment of under-represented consumers is more than just a trend, 2023 will see more businesses addressing marginalized audiences. Brands that are hands-on with diversity and inclusion provide a welcoming environment for consumers. This will resonate with marginalized audiences.

What are some of the new technologies that are available for branding?

1. Virtual Experiences

In August 2022, Patrón Spirits held a virtual pop-up event in the Metaverse for a summer campaign. Participating users could visit three pop-up events dedicated to the brand’s three summer cocktails. There was also a giveaway element in the virtual experience, in which users who collected badges through quests would be entered to win a trip and NFT wearables (virtual clothing and accessories used to dress up your avatar).

The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. The metaverse is also a hot topic this year, so brands leveraging this technology can benefit from the social buzz.

2. NFTs

In a contrarian play, Heineken leveraged the metaverse to highlight that some moments are best shared in person. In April 2022, Heneiken introduced Heneiken Silver, a virtual beer that pokes fun at the digital world and invites users to enjoy real life.

NFTs are accessible at any time through online transactions from anywhere in the world without intermediaries or third-party interference.

3. AI Writing Tools

For both small and large companies, content is a large investment that usually offers long-term value rather than short-term benefits. Looking to solve this are Frase.io, Jasper.ai, and other AI-powered writing tools in the market. In a matter of seconds, AI writing software can write anything from a social media caption to a long-form blog post – all based on the information you feed it.

Companies like Airbnb, Coursera, Google, and Logitech all leverage artificial intelligence to support their content marketing efforts.

Brands that choose to adopt these new technologies will be able to reach out to more customers than ever and show them how their products can make their life better. With advancements in technology, it's inevitable that there will be more changes in the years to come.

25/11/2022

Why “Made in China 2025” is not a threat to the globe?
MOSO’s perspective on new Chinese Brands for future markets

Critics and the truth of “Made in China 2025”

The Chinese government has launched “Made in China 2025”, a state-led industrial strategy that seeks to make China dominant in global high-tech manufacturing.

However, in the economic realm, critics said that China is distorting global markets by prioritizing political considerations over economic incentives. I

Well, the truth is that China didn't conceal anything, and there's no reason that China shouldn't prepare a strategic plan for the sake of its people.

"Made in China 2025" is a plan to engineer a shift from low-end manufacturing to becoming a high-end producer of goods, transitioning the country's existing manufacturing infrastructure and labor market towards producing more specialized output, with targeted investments in research and development and an emphasis on technological innovation.

Countries such as Germany and the U.S. have already laid out similar plans.

To add to the point, another purpose of “Made in China 2025” is that China is going to initiate and establish the Fourth Industrial Revolution to China itself and also to the rest of the world.

The three plans or strategies above all serve domestic interests, so why only blame China for making plans?

Industrial upgrade: from "Made in China" to "Chinese Brands"

The core of industrial upgrade is the "new manufacturing" created by China's manufacturing upgrade, supply chain upgrade and product quality improvement.

Traditional Chinese manufacturing is mainly carried out in the OEM (Original Equipment Manufacturers) model. With the high increase in brand effect and consumer demand for quality products, the ODM (Original Design Manufacturers) model and the OBM (Original Brand Manufacturers) model have been gradually developed and used, forming an "R&D design, procurement, production and sales" for emerging brands. The C2M (customer-to-manufacturing) model is another emerging flexible manufacturing model that establishes extremely short links between consumers and factories, reducing channel and inventory costs.

Technological innovation continues to empower the upgrade of new Chinese Brands

MOSO has always been supporting international enterprises making inroads into the Chinese market, as well as China’s advanced enterprises seeking global impact.

The rise of new Chinese Brands is not only the appearance of cultural confidence but also the reason why product and technological innovation promotes market upgrades.

The sectors that we are highly aware of include:
l Electric cars and other new energy vehicles
l Next-generation IT and telecommunications
l Advanced robotics and AI
l Agricultural technology
l Aerospace engineering
l New synthetic materials
l Advanced electrical equipment
l Emerging bio-medicine
l High-end rail infrastructure
l High-tech maritime engineering

Vido Source: KPMG

25/11/2022

The MOSO way of working on Employer Branding

Through years of relevant work, testing, and improvement, we know that if we follow these guidelines, it will bring our clients a powerful employer brand that we have always dreamed of and an employer that candidates and employees deeply wish for. When we assist clients with the Employer Branding (EB) process, everything we do will always be Human, Purposeful, and Consistent.

Human

As an employer, what you sell is not a lifestyle or even a dream, but a reality. To get them to choose you, talents need to feel that they have seen the reality and that the content is real. The way of telling stories will attract them. It is the most authentic and attractive way to use your employees instead of the company spokesperson who does not show up.

Purposeful

Today, when trying to build a brand and communication in an increasingly noisy digital environment, the content you publish needs to be valuable. We will not make worthless noise, we will create content with clear goals and convey the information that the target talents want to see, and make sure that your messages are niche and specific, but still resonates with the audience who sees them.

Consistent

We need to build an employer brand based on the Global Guidelines and centered on the Employer Value Proposition (EVP), to guide all the promotion & communications of EB. Each output can demonstrate the unique value, culture, and pursuit of the EB, make sure that every tweet or activity is added to the EB and accumulated to improve the employer brand equity; The correct and unified application of standardized brand tonality can make EB promotion achieve twice the result with half the effort.

How do we create a Content Strategy for Employer Branding & WeChat Official Accounts?

1. Review the Client's Talent Insights
Strategic Planning begins by reviewing employers' talent reports to understand clients’ current opportunities.

2. Review Current EVP, Guidelines & Priorities
Review current Employer Value Proposition (EVP), corporate Brand Guidelines, and priorities to ensure brand consistency.

3. Review Competitor Activities & Possible Approaches
Research competitors to understand their strategies and the performance of their successful WeChat Official Account for recruitment.

4. Identify Strategy
Determine your overall strategy for the WeChat Official Account (OA) for recruitment based on the target audience.

5. Identify Tiered Communication
We integrate EVP, corporate Mission, Vision, Values, and Job Postings in our content output.

6. Identify Seasonal Theme
Draft content themes that incorporate various festivals and possibly generate topical themes to create more readability and engagement.

7. Identify Tonality
If the enterprise were a person, how would he/she talk and what would he/she look like? We regulate copywriting and visual tonality to enhance brand personality and image.

Brand Innovation: Secret of CleanDelicate laundry cleanser client Secret of Clean found MOSO to help them achieve brand ...
25/11/2022

Brand Innovation: Secret of Clean

Delicate laundry cleanser client Secret of Clean found MOSO to help them achieve brand 0-1 creation. We helped the brand with consumer insights, brand strategy, Logo development, product design, and Visual Identity development. The brand’s high-cold minimalist style breaks the general tonality of similar products on the market, making it stand out with a strong memorable style and competitive pricing.

To what extent is branding important for modern companies' business?Today, brand has much more power than you have ever ...
25/11/2022

To what extent is branding important for modern companies' business?

Today, brand has much more power than you have ever expected.

In the contemporary era, the lower-case “b” brand, defined by Kevin Keller, is a name, term, sign or symbol, which aims to identify and differentiate different products and services, while the upper-case “B” Brand, refers to the fact that consumers have created a certain degree of awareness, reputation and prominence in their perception of enterprises, products or services.

Your brand is to truly represent your identity as an enterprise and how you wish to be perceived by the others.

Branding increases business value
Branding is important when trying to generate future business, and a powerfully established brand can increase a business value by giving the company more influence in the industry. This makes it a more attractive investment opportunity because of its stable position in the marketplace.

In China, the world’s largest market, we designated ourselves a duty to make dreams come true for those who are destined to be the motive power for china’s future. To take one of our hi-tech clients United InnoMed, for example, we helped the founder and team build the whole corporate branding project including brand strategy, brand identity, office space branding, and marketing communications. As a result, they secured two rounds of funding, and now working at a fantastic newly-designed office with 1000 square meters in shanghai, close to the Disneyland.

Branding generates new customers
A good brand will not have any difficulties in drumming up referral business. Powerful branding usually means that there is a positive impression of the company among consumers. They are likely to do business with you because of the familiarity and assumed dependability of using a name that they can trust. Once a brand has been established, word of mouth will be the best and most effective advertising technique of the company.

Improve employee pride and satisfaction
When an employee works for a company with a powerful brand and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do. Working for a brand that has a good reputation and held in high regard among the public will make working for that company more enjoyable and fulfilling.

Creates trust within the marketplace
The reputation of a brand ultimately depends on how much customers trust it. The more you trust a brand, the better your perception of it, the stronger its reputation, and the more powerful that brand itself.

So, to what extent is branding exactly important for modern companies' business?
At the tipping point of transformation of the new era, we are advancing with the times, and looking forward to creating the future brands with our clients together.

Redesigning the logo of Cuttle Media
17/01/2011

Redesigning the logo of Cuttle Media

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