26/03/2023
I am excited to share one of the coolest brand identity I have done! ❤️🔥🤩🌞
This is - Barefoot Player founded by Ashleigh Shim - a soccer teacher and former professional soccer player. She is football coach who wants not only teach the football skills, but also to put focus on teaching soccer players how to build self confidence, self development, self reliance.
Brand name “Barefoot Player” is an expression for an authentic, natural way of being. It reflects the raw & dynamic process of playing and developing as a person, as well as a football player.
Process was challenging and so fun at the same time, as I was trying to merge so many different realities, and also make sure that the attractivness of a visual story works both for kids and teenagers! Imagine that, haha :D
In the end we were very happy with the results that showed who Barefoot Player is! It is brave, joyful & natural, yet goal-orientied and ambitious. Bold, yet friendly and kind. Inclusive & inviting!🔥😍