Thread Design - Brand Consultancy

Thread Design - Brand Consultancy We're Thread, an independent full service branding consultancy w/ global reach & sweet tooth for Asia

KNITTING TOGETHER BRAND EXPERIENCES

Established in 2006 with offices in China and Indonesia we now serve clients in over 15 countries. We bring together a passionate team whom are experts in strategy, design and innovation. Our philosophy is to focus on the right challenges, align all stakeholders, then use creative thinking to move brands towards a delicious future.

03/03/2026

A different way to present a hotel.

In collaboration, Red Design and Thread created an alternative interior showcase for the new Hyatt Centric Shanghai.

Rather than a traditional walkthrough, using all original photos this AI-driven film explores mood, materiality and atmosphere, translating physical space into a cinematic narrative.

Design doesn’t have to sit still!

Interior design by Red Design.

AI film produced by Thread, using Nano, Kling and way more Adobe Premier than we like to admit.

Address

Wulumuqi Middle Road
Shanghai

Opening Hours

Monday 09:30 - 18:30
Tuesday 09:30 - 18:30
Wednesday 09:30 - 18:30
Thursday 09:30 - 18:30
Friday 09:30 - 18:30

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