05/06/2026
The bright red that you see on your laptop or phone may not look the same when printed.
RGB is designed for screens.
CMYK is designed for printing.
This is why a design can look bold, rich and perfect on screen but appear dull or muted in the final print.
For brands, even a small colour shift can have a significant impact on packaging, product labels and customer perception. Therefore, before approving any final design, it is essential to check the print proof, not just the digital mock-up.
