30/06/2025
Nope, not all your contacts are marketing contacts, and not knowing the difference might be costing you extra 💲💲💲.
Here's the key difference that's probably inflating your bill:
📲 Marketing Contact: Anyone you engage with via Marketing Hub tools (marketing emails, ads, landing pages). These count toward your subscription limit.
👤 Non-Marketing Contact: Stays in your database, but you don't use Marketing Hub tools to reach them. No limit on these.
You could have 50,000 contacts but only need to pay for the 5,000 you're actively marketing to.
📖 Check out our latest blog post for more strategies to optimize your Marketing Hub ROI: https://hubs.ly/Q03v0D210