ClickAss Hotel & Tourism Marketing

ClickAss Hotel & Tourism Marketing Click Ass Marketing offers creative marketing solutions to its clients including Google AdWords, soc I am a strong believer in strategic working relationships.

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I spent 25 years in the business of advertising and marketing in North America. Now, after 12 years of living in Costa Rica, I have realized there are many companies here that can benefit from our marketing knowledge and improve upon their success. After all these years, I still love the industry and do th

is work as a way of promoting tourism in Costa Rica. Personally, I also feel fulfilled by helping others hone their skills. I have even mentored junior marketers who are interested in the field. My vision is to have an agency that is dedicated to a small number of clients that have synchronicity and are successful in their respective areas of business. I do not believe in competition, but co-opetition. Colin Brownlee - Senior Marketing Director

𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: 💰🇨🇷 Reduce dependency on OTA commissions, thereby increasing profit margins.𝗠𝗮𝗸𝗲 𝗮𝗻 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵...
16/08/2024

𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: 💰🇨🇷 Reduce dependency on OTA commissions, thereby increasing profit margins.
𝗠𝗮𝗸𝗲 𝗮𝗻 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝘂𝘀 👉 https://calendly.com/clickassmarketing/30min?month=2024-08

Did you know that most guests, after seeing your name on an OTA, google you?The importance of having an impeccable onlin...
02/08/2024

Did you know that most guests, after seeing your name on an OTA, google you?
The importance of having an impeccable online presence for your hotel that captures the attention of your future clients.

*𝗖𝗿𝗲𝗰𝗶𝗲𝗻𝗱𝗼 𝗷𝘂𝗻𝘁𝗼𝘀* Unirse a significa algo más que un trabajo, es un viaje de crecimiento. Invertimos en el desarrollo...
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*𝗖𝗿𝗲𝗰𝗶𝗲𝗻𝗱𝗼 𝗷𝘂𝗻𝘁𝗼𝘀* Unirse a significa algo más que un trabajo, es un viaje de crecimiento. Invertimos en el desarrollo de nuestro equipo, ofreciendo oportunidades para ampliar las habilidades, explorar nuevas ideas y avanzar en las carreras dentro de un ambiente de apoyo.
Agenda tu asesoría hoy :👉 https://www.clickassmarketing.com/new-clients/

𝙍𝙚𝙖𝙡 𝙋𝙚𝙤𝙥𝙡𝙚, 𝙉𝙤𝙩 𝙅𝙪𝙨𝙩 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙚𝙙 𝙎𝙤𝙛𝙩𝙬𝙖𝙧𝙚 ▲Maximize Your Hotel’s Earnings Potential with Our Expert Revenue Management Se...
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𝙍𝙚𝙖𝙡 𝙋𝙚𝙤𝙥𝙡𝙚, 𝙉𝙤𝙩 𝙅𝙪𝙨𝙩 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙚𝙙 𝙎𝙤𝙛𝙩𝙬𝙖𝙧𝙚 ▲
Maximize Your Hotel’s Earnings Potential with Our Expert Revenue Management Services.

Wondering how to get more hotel bookings? Here are 5 tips that can help:
08/07/2024

Wondering how to get more hotel bookings? Here are 5 tips that can help:

We use channel management tools to synchronise availability and rates between OTAs and your website. 🌟
05/07/2024

We use channel management tools to synchronise availability and rates between OTAs and your website. 🌟

Frenemies. It's a complicated relationship... OTAs play a crucial role in reaching a broader audience and filling occupa...
01/07/2024

Frenemies. It's a complicated relationship... OTAs play a crucial role in reaching a broader audience and filling occupancy gaps.
Direct reservations via your website provide higher profit margins and foster direct guest relationships.

Costa Rica Tourism by the NumbersBefore my life in tourism in Costa Rica, my professional career was marketing. Even, t...
19/10/2023

Costa Rica Tourism by the Numbers
Before my life in tourism in Costa Rica, my professional career was marketing. Even, though my career bath has changed somewhat, I still study marketing trends very carefully, with a special focus on how they relate to tourism (especially in Costa Rica).

As many of us experience, Just like marketing, tourism trends are constantly changing and evolving. It can feel overwhelming to try and keep up and try and analyze what is happening in the marketplace.

In an effort to try and make some sense of it all, every quarter, I look at the data put out by ICT and see what the numbers can tell us. Here is the latest report I shared with my clients at my company . I hope some in the group can find it useful.

Latest analysis of ICT tourism numbers. (Jan-Aug 2023 vs Jan- Aug 2019)

Total Juan Santamaria (SJO) airport tourism arrivals (non-domestic travelers) yearly trending as of end of August still down -6.5%. The gap continues to close, but very slowly.

Canada is where SJO Airport lost most of it's tourists. It is improving slightly, but still down annually -9.6% vs 2019.

Europe definitely slipping in end of 2nd Q and beginning of 3rd Q. Thanks to strong 1st Q, Europe has an average annual for 2023 of +2.3% vs 2019. European travelers only represent 24% of all SJO tourism airline arrivals.

Keep in mind, thanks to Canada, North America remains -1.8% down vs +2.3% gain in Europe.

=============

Liberia (LIR) (2019 vs 2023) still killing it with +22% gain!!!!
Canada alone is up +22.6%
North America up +25%

However.... Europe lost -26.3% trending this year
Keep in mind, LIR Airport represents 538k arrivals
SJO Airport represents 1,198k arrivals
Means LIR represents 31% of total tourism arrivals in 2023.

==============

So what is happening? SJO arrivals are still down over -6%, and we have to remember, since 2019 the number of businesses catering to tourism has grown substantially (especially in the vacation rental category (aka AirBnb). So all I can assume is that the pie is really being cut into smaller pieces for established tourism businesses.

I also think a number that we are NOT seeing is that late 2nd Q & 3rd Q Ticos pulled back post-covid traveling, and tourism businesses that rely on SJO airport arrivals are seeing a combined effect of fewer tourists vs 2019 and the national market pulling back.

In addition, I think consumers finally pulled back from agreeing to pay hugely inflated airline, hotel and travel prices fueled by post-Covid travel demand.

My prediction is there will probably be some attrition within the next 12 months as many of the weak players fall out Also, now with Costa Rica offering 180 day tourist visas for many countries, I think many vacation rentals will look towards longer-term rentals with longer-term stays which would be attractive to tourists such as digital nomads and other longer-term stay residents who don't want the full commitment of moving and taking up full legal residency.

On the pricing side of tourism travel and accommodations, we are already starting to see rate drops and heavy discounting to try and offset the decline in demand. Vacation rentals (budget & midrange level) seem to be experiencing the biggest drop in occupancy rates. I expect budget & midrange air travel and accommodation rates to definitely not increase in the upcoming year, and businesses might be prudent to plan for a possible lower spend per person. There will be lots of bargain shopping, which not only means lower prices, but more last-minute travel with shorter booking windows.

Data provided by ICT, information and analysis by ClickAss Costa Rica Tourism Marketing.

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Lagos Del Coyol
Alajuela
20101

Horario de Apertura

Lunes 08:00 - 16:00
Martes 08:00 - 16:00
Miércoles 08:00 - 16:00
Jueves 08:00 - 16:00
Viernes 08:00 - 16:00

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