05/08/2022
When everybody Zigs we should Zag - this is a very interesting way of strategic thinking that my mentor Vesna Damnjanović shared with me 13 years ago.
We were skiing and I couldn't help but notice the difference between the number of people waiting in line for the ski lift when the weather was sunny and nice VS how many people waited in line when it was dark and cold.
After snowboarding at night, it was clear that it's perhaps much better to go snowboarding at night because it wasn't crowded on the ski lift (time-saving) and it wasn't crowded on the ski slope either - so we could ride the way we liked.
It's funny how we can improve our lives when we don't just follow the crowd.
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