Kraft&digital advertising

Kraft&digital advertising Solutions crafted for your business needs.

We present a short brand guideline we did for our client Intelezi.
11/02/2022

We present a short brand guideline we did for our client Intelezi.

It is essential to do everything correctly, and first of all, you have to do it right in the correct dimensions. Take a ...
31/01/2022

It is essential to do everything correctly, and first of all, you have to do it right in the correct dimensions.

Take a look at the recommended dimensions for social media.

A typeface is a set of letters/characters designed in the same style. For example, Helvetica is a typeface.When we say f...
24/01/2022

A typeface is a set of letters/characters designed in the same style. For example, Helvetica is a typeface.

When we say font, we mean the specific weight, style and size of a letter.

Roboto Slab is the typeface.
Roboto Slab Light Condensed 75pt is a font.

The serif is a curved decorative line at the ends of a letter's stem.If it is not there, we say that the typeface is non...
21/01/2022

The serif is a curved decorative line at the ends of a letter's stem.

If it is not there, we say that the typeface is non-serif (sans serif). If that line is straight, the typeface is a slab serif.

Non-serif letters are mostly used for titles in both print and web communication, while serif letters are used for longer texts because they are more readable in a larger group.

By switching to the sans serif logo in 2015, Google started other companies to follow them. Serif logos are still associated with more traditional companies, which have been on the market for many years/decades.

Kraft & digital chose a weak serif typeface as a mixture of traditional (kraft) and modern (digital).

A ligature is a sign in typography that is formed when two or more letters (which have some common components) merge int...
17/01/2022

A ligature is a sign in typography that is formed when two or more letters (which have some common components) merge into a single one.

The most famous ligature is "&" (ampersand). This sign originated from the letters that make up the Latin word "et" ("and").

Revolucionarna četkica dobila je vizuelni identitet koji oslikava njenu inovativnost i kvalitet.
01/05/2020

Revolucionarna četkica dobila je vizuelni identitet koji oslikava njenu inovativnost i kvalitet.

Ionickiss, japanska četkica za zube koja se nedavno pojavila na evropskom tržištu, čisti zube pomoću negativno naelekstr...
01/05/2020

Ionickiss, japanska četkica za zube koja se nedavno pojavila na evropskom tržištu, čisti zube pomoću negativno naelekstrisanih jona. Upakovali smo je u novu ambalažu a Ionickiss proizvode predstavili na društvenim mrežama.

Napravili smo premium pakovanje za pemium proizvod.
01/05/2020

Napravili smo premium pakovanje za pemium proizvod.

Baba Višnjine kiflice odlične su za svaku priliku. U to se možete uveriti na Instagram stranici na kojoj smo ih predstav...
01/05/2020

Baba Višnjine kiflice odlične su za svaku priliku. U to se možete uveriti na Instagram stranici na kojoj smo ih predstavili

Baba Višnjine kiflice, napravljene od mekanog testa i neodoljivih nadeva, savršenog su ukusa. Takve ih predstavljamo i n...
01/05/2020

Baba Višnjine kiflice, napravljene od mekanog testa i neodoljivih nadeva, savršenog su ukusa. Takve ih predstavljamo i na društvenim mrežama.

One page veb sajt na kom smo predstavili Baba Višnjinu prodavnicu i proizvode.
01/05/2020

One page veb sajt na kom smo predstavili Baba Višnjinu prodavnicu i proizvode.

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