Foster + Svensson

14/07/2026

The Apothecary Brand Design Refresh and Visual Identity System has been selected as a Featured Project by the World Brand Design Society (WBDS) and is currently featured on the platform’s homepage.

Following the recent Creativepool Annual Awards 2026 nominations, the project has received another independent international editorial recognition.

A considered brand system. Designed for clarity, consistency and long-term relevance.

Find out more at https://fostersvensson.com/2026/07/14/world-brand-design-society-selects-apothecary-brand-design-refresh-as-a-featured-project/

13/07/2026

Design is not what defines a brand. The system behind it does.

The Apothecary identity was created as a unified design system, one that brings together digital experiences, printed communication and physical touchpoints through a single visual language.

Rather than relying on expressive graphics, the identity is built on clarity, proportion and consistency. Typography, spacing, hierarchy, rhythm, space, and composition work together to establish a framework that feels calm, precise and intuitive. Every element has a role. Every decision serves a purpose.

From desktop and mobile interfaces to stationery, documentation and corporate materials, the experience remains consistent because the principles remain consistent. The result is an identity that is recognisable without becoming repetitive and refined without becoming ornamental.

What makes the system particularly resilient is its ability to evolve.

Apothecary was conceived as a platform capable of bringing together multiple specialised brands, services and experiences under one coherent architecture. Each has its own audience, purpose and character, yet all belong to the same ecosystem. The identity provides enough structure to maintain recognition while allowing each extension to express its own personality.

This balance between consistency and flexibility is what transforms visual identity into business infrastructure. Design is no longer a layer applied to communication, it becomes the framework that enables communication to grow.

The ambition was never to create a louder brand.

It was to create one that is clearer.

One that allows products, content and people to remain at the centre while the identity quietly supports every interaction. A design system that creates clarity across an evolving ecosystem.

Life… more beautiful.

We are proud that the Apothecary Design Refresh has been shortlisted at the Creativepool Annual Awards 2026, recognising the evolution of the brand identity and its contribution to contemporary brand design.

10/07/2026

Marketinški stručnjak Vladimir von Bergdorff jedini je predstavnik iz Srbije nominovan u dve kategorije na Creativepool Annual Awards 2026, jednom od najznačajnijih međunarodnih priznanja u oblastima marketinga, brendinga, dizajna i kreativnih komunikacija.

Von Bergdorff je nominovan u kategoriji Next Gen Leader 2026, koja prepoznaje lidere nove generacije u kreativnim industrijama, kao i u kategoriji Brand Design Refresh, koja odaje priznanje za izuzetna dostignuća u razvoju i unapređenju identiteta brenda.

Saznajte više na sajtu Newsmax Balkans:
https://newsmaxbalkans.com/ekonomija/vesti/57941/srpski-strucnjak-nominovan-za-prestizne-creativepool-nagrade/vest

© 2026 Newsmax Media, Inc.

06/07/2026

Vladimir von Bergdorff, generalni direktor agencije Foster + Svensson, jedini iz Srbije nominovan je u dve kategorije na Creativepool Annual Awards 2026, jednom od najuglednijih međunarodnih priznanja koje nagrađuje izuzetna dostignuća u oblastima marketinga, brendinga, dizajna i kreativnih komunikacija.

Ove dve nominacije predstavljaju priznanje kako za kreativno liderstvo, tako i za strateški pristup razvoju brendova. One istovremeno potvrđuju međunarodno prepoznavanje rada agencije Foster + Svensson i Apothecary drogerije, koja marketing, brending i dizajn posmatra kao međusobno povezane discipline usmerene ka stvaranju dugoročnih odnosa između organizacija i ljudi kojima se obraćaju.

Pročitajte više na LookerWeekly.com 👇🏻

Vladimir von Bergdorff, generalni direktor agencije Foster + Svensson, jedini iz Srbije nominovan je u dve kategorije na Creativepool Annual Awards 2026, jednom od najuglednijih međunarodnih priznanja koje nagrađuje izuzetna dostignuća u oblastima marketinga, brendinga, dizajna i kreativnih komun...

06/07/2026

Generalni direktor agencije Foster + Svensson nominovan je za Next Gen Leader 2026, dok je projekat za Apothecary prepoznat u oblasti brend identiteta.

Vladimir von Bergdorff, generalni direktor agencije Foster + Svensson, jedini je predstavnik iz Srbije nominovan u dvije kategorije na Creativepool Annual Awards 2026, međunarodnom priznanju koje nagrađuje dostignuća u marketingu, brendingu, dizajnu i kreativnim komunikacijama.

Von Bergdorff je nominovan u kategoriji Next Gen Leader 2026, koja prepoznaje lidere nove generacije u kreativnim industrijama. Druga nominacija odnosi se na projekat Brand Design Refresh za drogeriju Apothecary, kojim je prepoznat rad u oblasti razvoja i unapređenja identiteta brenda.

Creativepool je jedna od najutjecajnijih međunarodnih mreža kreativnih profesionalaca, agencija, kompanija, brendova i pojedinaca iz oblasti dizajna, marketinga, oglašavanja i komunikacija. Njegove godišnje nagrade okupljaju projekte i profesionalce koji svojim radom učestvuju u oblikovanju kreativne industrije na međunarodnom nivou.

Pročitajte više na Media Marketing portalu: 👇🏻

Vladimir von Bergdorff, generalni direktor agencije Foster + Svensson, jedini je predstavnik iz Srbije nominovan u dvije kategorije na Creativepool Annual

03/07/2026

Our colleague, Mag. Vladimir von Bergdorff, MA, Group Managing Director of Foster + Svensson, has been nominated in two categories at the Creativepool Annual Awards 2026.

The nominations recognise Vladimir as Next Gen Leader 2026, and add aditional nomination for Apothecary Brand Design Refresh, acknowledging both individual leadership and creative work developed within the Apothecary brand transformation.

Creativepool is one of the world's leading international platforms for creative professionals, bringing together work from global brands, agencies, and independent practitioners across branding, design, advertising, and digital communications.

This year's nominations place Vladimir von Bergdorff alongside work from The Coca-Cola Company, Huge, BBDO, and many other internationally recognised creative organisations.

The Apothecary Brand Design Refresh has likewise been nominated among work from Tadao Ando - Dubai Museum of Art, Mercedes, Audi, Volvo, Nike, Adidas, Carlsberg, Hendrick's Gin, PepsiCo, Pernod Ricard, Absolut, Aperol, Alpro, Tiffany & Co., Ericsson, Deutsche Telekom, W Hotels, Lloyds Banking Group, Amazon, Sky, BBC, Wired, Google, McCann Worldgroup, Dentsu, Publicis Groupe, Leo, VML, Ogilvy, Cheil, Bruketa&, Interbrand, and many more.

Together, the nominations reflect a body of work shaped by strategic thinking, creative discipline, and a commitment to building brands of lasting value.

They also reflect the continued international recognition of work and culture developed through Foster + Svensson, where marketing, branding, and design are approached as interconnected disciplines focused on clarity, consistency, and long-term impact.

The winners of the Creativepool Annual Awards 2026 will be announced later this year.

Find out more at fostersvensson.com

18/06/2026

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Ovim sporazumom objedinjene su komplementarne prednosti obe kompanije u okviru koordinisanog globalnog modela, sa jasno definisanim teritorijalnim nadležnostima i uravnoteženim modelom podele troškova i dobiti.

28/05/2026

Creative work for Apothecary has been featured, highlighted and handpicked by Creativepool UK, one of the world’s leading global creative industry platforms.

Designed as a contemporary luxury skincare destination, Apothecary’s brand refresh and digital experience were built around the principles of precision, minimalism and refined visual clarity. The direction combines clean whitespace, muted and elegant tones, premium typography, editorial-inspired composition and a product-focused aesthetic, while introducing a modern, futuristic aesthetic that feels both elevated and timeless.

The intention behind the design was not simply to create an online store, but to shape a calm, immersive and highly curated digital environment, one that reflects the sophistication of modern skincare culture through clean, functional design and balanced visual storytelling.

From UX/UI structure and visual hierarchy to typography rhythm, imagery and overall art direction, every detail was approached with discipline and consistency to achieve a seamless luxury e-commerce experience. The project carefully balances a modern creative identity with usability, restraint and premium visual communication.

Being recognized by Creativepool UK, a globally respected network connecting the international creative industry, agencies, brands and award-winning talent, represents a meaningful acknowledgment of the creative vision, design ex*****on and digital craftsmanship behind the Apothecary project.

View live at www.apothecary.rs

21/04/2026

New addition to our Private Art Collection!

Foster + Svensson proudly welcomes “The Figure”, an original ink drawing by the renowned Serbian artist and Academician Ljubica Cuca Sokić.

This exquisite work enriches our collection, offering a rare glimpse into the artist’s refined vision and mastery of form, line, and expressive restraint.

As part of our ongoing commitment to cultivating a meaningful Private Art Collection, each acquisition strengthens our engagement with artistic excellence, cultural heritage, and contemporary relevance, a reflection of our belief in the celebration of the artwork alongside the company’s cultural mission. Through this continuous process, the collection remains a source of inspiration, reflection, and creative dialogue within our company.

Discover the full story behind this acquisition at fostersvensson.com

30/03/2026

Foster + Svensson announces the integration of Thornet, bringing together creativity, data, and technology into one unified offering.

This is more than integration. It is a transformation.

From brand and strategy to infrastructure, cloud, and AI-driven capabilities, we now operate as a single point where ideas, technology, and ex*****on meet.

What does this mean for our clients?
- One partner across the full spectrum of brand, marketing, and technology
- Deeper access to advanced digital infrastructure and data ecosystems
- Stronger alignment between creativity, performance, and measurable results
- A seamless experience, backed by senior expertise and first-class delivery
- A legacy of creativity, design, and brand-building, amplified by advanced technology and built on over a century of artistic and strategic excellence

At the same time, Thornet continues to grow as a dedicated technology partner, now even more closely connected to our strategic and creative capabilities.

This moment also marks a change within ourselves.
We are introducing a new corporate identity.

We continuously evolve - refining, improving, and redefining who we are. That process never truly ends. This step reflects our commitment to progress-strengthening not only our capabilities, but also how we present ourselves to the world.

A new identity.
A stronger expression.
A shared direction.

Together with Thornet, we step forward as one.

Say hello to what comes next. Say hello to change, shaped together by Thornet and Foster + Svensson.

Find out more at: https://fostersvensson.com/2026/03/29/foster-svensson-announces-integration-of-thornet-marking-strategic-evolution-toward-a-fully-digital-future/