30/06/2026
Storeturco je već dugi niz godina uspešno prisutan na tržištu, ali mu je nedostajala jasna vizuelna identifikacija koja u potpunosti odražava njegove vrednosti i ambiciju daljeg rasta.
Zadatak je bio stvoriti autentičan i savremen identitet spreman za novu fazu razvoja.
Koncept je zasnovan na storytelling pristupu i vrednostima brenda: odlučnost, otpornost i istrajnost. Zastava i planinski vrh zajedno formiraju slova S i T, stvarajući snažan i prepoznatljiv znak.
Pored logotipa, redefinisani su vizija i misija, uz jasan pravac za rast i nova tržišta.
Rezultat nije klasičan rebrending, već snažniji izraz onoga što Store Turco jeste.
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Store Turco has been successfully present on the market for many years, but lacked a clear visual identity that fully reflects its values and long-term growth ambition.
The goal was to create an authentic, modern brand ready for its next stage of development.
The concept is rooted in storytelling and the brand’s values: determination, resilience and persistence. A flag and mountain peak form the letters S and T, creating a strong and recognizable mark.
Beyond the logo, the vision and mission were refined, setting a clear direction for growth and new markets.
The result is not a traditional rebrand, but a stronger expression of who Store Turco is.