Scalers PPC

Scalers PPC ScalersPPC agency specializes in PPC, Web Analytics, and Tracking services, which means high-quality leads/sales for your business.

We're on a mission to scale your business so let us separate your account's strengths from weaknesses and scale properly.

Here are the four very useful tactics to achieve this:๐Ÿ‘‰ Loyalty programs allow you not just to tell your customers you a...
25/03/2021

Here are the four very useful tactics to achieve this:

๐Ÿ‘‰ Loyalty programs allow you not just to tell your customers you appreciate them but to prove it. Something as simple as VIP access to a special deal or event can go a long way in encouraging customers to come back to your site next time they need a product or service you offer

๐Ÿ‘‰ Automated emails that walk customers through the benefits of using your products or services, allowing you to address the pain points or frequently asked questions, even before your new customers realize they have these problems

๐Ÿ‘‰ Featuring user-generated content in your emails and social media profiles keeps your customers invested in your business and will see them spending more down the line

๐Ÿ‘‰ Creating a custom hashtag so that your relationship with customers feels more personal and friendly than the average business when you engage with and feature them

๐—ฆ๐—บ๐—ฎ๐—น๐—น ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€' ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ด๐—ผ๐—ฎ๐—น๐˜€ ๐—ถ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐ŸญTheir biggest goal also happens to be the biggest challenge: ๐—ฎ๐—ฐ๐—พ๐˜‚๐—ถ๐—ฟ๐—ถ๐—ป๐—ด ๐—ป๐—ฒ๐˜„ ๐—ฐ๐˜‚๐˜€๐˜...
19/03/2021

๐—ฆ๐—บ๐—ฎ๐—น๐—น ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€' ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ด๐—ผ๐—ฎ๐—น๐˜€ ๐—ถ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿญ

Their biggest goal also happens to be the biggest challenge: ๐—ฎ๐—ฐ๐—พ๐˜‚๐—ถ๐—ฟ๐—ถ๐—ป๐—ด ๐—ป๐—ฒ๐˜„ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€. Luckily, there are many ways your small business can leverage the channels you're already using to acquire new customers.

๐Ÿ‘‰ Add promotions or special deals for first-time buyers, then promote through social media and email to find the customers looking for what you offer
๐Ÿ‘‰ Include incentives for the current following to either share your social posts or forward your emails
๐Ÿ‘‰ Cross-promote by featuring your social media profiles in your email and post about your special deals or promotions on your social media profiles
๐Ÿ‘‰ Try running a contest that encourages people to sign up to your email list, follow your profiles, engage with your online community, or even share your brand with their like-minded friends

The Survey conducted by the Campaign Monitor included over 1,000 participants working in various industries in small businesses, which they qualified as 1-100 employees.
Here is an interesting result:
๐Ÿ’ก According to small businesses, the biggest opportunity for gaining new customers is social media marketing.

Here's an on-point explanation of the term 'niche'. From our experience, not many truly understand what it stands for. ๐Ÿค“
10/03/2021

Here's an on-point explanation of the term 'niche'. From our experience, not many truly understand what it stands for. ๐Ÿค“

1๏ธโƒฃ PPC supports your Business GoalsFrom high-level brand awareness to newsletter signup or holiday eCommerce sale. PPC ...
05/03/2021

1๏ธโƒฃ PPC supports your Business Goals
From high-level brand awareness to newsletter signup or holiday eCommerce sale. PPC is a powerful tool for aligning website traffic drivers to end-goals and supports many funnel stages from awareness to becoming customers.

2๏ธโƒฃ PPC Is Measurable & Trackable
When you send your PPC traffic to a landing page and track it to conversion using various tools, you can see what you spent and what it drove in terms of your end-goals.

3๏ธโƒฃ Quick Results
Not only is PPC data transparent, but it also generates results within days.

4๏ธโƒฃ You Have the Control
While there are several nuances regarding default campaign settings, you ultimately have control over a wide range of options for reaching potential customers. If you see positive results, you can scale up, or you can always pause and stop spending immediately.

5๏ธโƒฃ PPC Works Well With Other Marketing Channels
Since content marketing is booming nowadays, Google Ads is great for driving visitors to content more quickly and improve the ROI on your content investment.

6๏ธโƒฃ Amazing Targeting Options
There are many options, from acquiring new customers with keywords, through remarketing ads to up-sell your existing customers, to targeting specific demographics in a particular location, etc.

Today's post presents four cognitive biases that greatly influence PPC, including examples of how it's done. ๐Ÿ’ฏ๐Ÿ’ฅThere are...
20/01/2021

Today's post presents four cognitive biases that greatly influence PPC, including examples of how it's done. ๐Ÿ’ฏ๐Ÿ’ฅ

There are many more, actually, but these four are most common.

Feel free to provide your examples/opinion ๐Ÿ˜‡

Search query 'google' is above the search query 'bing' in terms of search volume on Bing search engine in 2020 ๐Ÿ˜…๐Ÿ˜ฌThis is...
18/01/2021

Search query 'google' is above the search query 'bing' in terms of search volume on Bing search engine in 2020 ๐Ÿ˜…๐Ÿ˜ฌ

This is a perfect argument why every brand should bid on their branded keywords. If you don't, be sure your competitors will (if you're already an established brand).

Also, the results for each of our clients prove that brand campaigns work great.

Did you know this? ๐Ÿค”That's how PPC is important. Retargeting could truly be a game-changer for businesses ๐Ÿ’ฏ๐Ÿ’ฅ
15/01/2021

Did you know this? ๐Ÿค”
That's how PPC is important. Retargeting could truly be a game-changer for businesses ๐Ÿ’ฏ๐Ÿ’ฅ

You have to see this ๐Ÿ’ฏ๐Ÿ”Would you add something? ๐Ÿ˜Š
14/01/2021

You have to see this ๐Ÿ’ฏ๐Ÿ”
Would you add something? ๐Ÿ˜Š

Why is PPC your go-to channel? Check out the slider ScalersPPC prepared for you โฌ†๏ธPPC is one of the fastest ways to expa...
12/01/2021

Why is PPC your go-to channel? Check out the slider ScalersPPC prepared for you โฌ†๏ธ
PPC is one of the fastest ways to expand your business in 2021 ๐Ÿ”ฅ

Latest Google Updates โฌ‡๏ธ๐”๐ฌ๐ž ๐๐š๐ญ๐š ๐ž๐ฑ๐œ๐ฅ๐ฎ๐ฌ๐ข๐จ๐ง๐ฌ ๐ญ๐จ ๐ฉ๐ซ๐ž๐ฏ๐ž๐ง๐ญ ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง ๐ญ๐ซ๐š๐œ๐ค๐ข๐ง๐  ๐ข๐ฌ๐ฌ๐ฎ๐ž๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ข๐ฆ๐ฉ๐š๐œ๐ญ๐ข๐ง๐  ๐ฒ๐จ๐ฎ๐ซ ๐’๐ฆ๐š๐ซ๐ญ ๐๐ข๐๐๐ข๐ง๐  ๐Ÿ๐จ๐ซ ...
11/01/2021

Latest Google Updates โฌ‡๏ธ

๐”๐ฌ๐ž ๐๐š๐ญ๐š ๐ž๐ฑ๐œ๐ฅ๐ฎ๐ฌ๐ข๐จ๐ง๐ฌ ๐ญ๐จ ๐ฉ๐ซ๐ž๐ฏ๐ž๐ง๐ญ ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง ๐ญ๐ซ๐š๐œ๐ค๐ข๐ง๐  ๐ข๐ฌ๐ฌ๐ฎ๐ž๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ข๐ฆ๐ฉ๐š๐œ๐ญ๐ข๐ง๐  ๐ฒ๐จ๐ฎ๐ซ ๐’๐ฆ๐š๐ซ๐ญ ๐๐ข๐๐๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐’๐ž๐š๐ซ๐œ๐ก, ๐’๐ก๐จ๐ฉ๐ฉ๐ข๐ง๐ , ๐š๐ง๐ ๐ƒ๐ข๐ฌ๐ฉ๐ฅ๐š๐ฒ ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ ๐Ÿ’ฏ

Smart bidding uses conversion rates to calculate auction-time bids, so if you're having occasional tracking issues or conversion delays, your Conv. rate won't be accurate. Now, you can avoid this.

๐Ÿ”ฅ Data exclusions is an advanced tool that tells Smart Bidding to ignore all data from dates when there were issues with your conversion tracking.

If your conversions are late for two days, for example, or a tag was accidentally removed from your site, and your conversions weren't tracked, you can exclude that data so that your smart bidding isn't affected.

Tools โžก๏ธ Shared Library โžก๏ธBid Strategies

This is the sacred PPC circle. It represents the 9 fundamental steps of a PPC advertising process for Google and Bing ๐Ÿ™๐Ÿ’ฅ...
05/01/2021

This is the sacred PPC circle. It represents the 9 fundamental steps of a PPC advertising process for Google and Bing ๐Ÿ™๐Ÿ’ฅ๐Ÿ’ฅ๐Ÿ’ฅ

Other PPC platforms are: Facebook, LinkedIn, Amazon, Ad Roll, Quora, etc. The PPC process varies depending on the platform, but circle can only be smaller, since the Google have dominated the digital advertising market (and the second one is Facebook).๐Ÿ’ฏ

The role of PPC is huge nowadays. Ads are everywhere, and if you're not using their power, you're potentially missing a lot. ๐Ÿคฏ๐Ÿ™‰๐Ÿ’ฃ

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