Brandnew

01/04/2020

Looking towards 2021, we see the emergence of four distinct types of consumer: the Compressionalists, the Kindness Keepers, the Market Makers, and the Cyber Cynics. Each of these consumer profiles are characterised by a unique set of attributes and demands, and businesses must evolve to deploy bespoke strategies tailored to suit each consumer type. At the same time, consumer sentiment can be broadly categorised into three categories: Pressure, Deep Kindness, and Emboldened. Dictated by consumer demands, businesses in 2021 must adapt.

iDEA Communications looks at the pillars shaping consumer trends for the future consumers of 2021 and help you anticipate their behaviour and needs.

19/03/2020

Personal branding for virtual meetings

Virtual meetings are becoming more common. Managing them effectively is another way to build a positive, professional brand for yourself. Here are 12 ways to master them.

15/03/2020

Best Apps for Making Personal Logos

If you look at the logos of the top 100 brands in the world, you'll find that 93 percent of them are simple enough to look good when shrunk down.

10/03/2020

25 landmark design events

Celebrating 25 years of rich graphic design history.

24/12/2019

Feliz 2020!

27/08/2019

Any startup not leveraging social media is underestimating its worth. According to a source, the number of users on social networking platforms will increase by 9.57 per cent by 2021.

Startups launching into the digital landscape need to use social media to promote and grow their businesses passionately

09/08/2019

Emotional branding

If a brand strikes the right chord with campaigns rich in heart and authenticity, consumers will jump on board for the long haul.

19/07/2019

Consumer trends are the driving force behind packaging innovations in the marketplace

In the competitive retail space it is imperative for brands to stay on top of evolving trends and consumer behavior. Thanks to technology, businesses have access to greater freedom and flexibility, enabling them to optimize packaging for a better customer experience.

18/07/2019

Who owns customer service in an age of co-branding?

New initiatives — call them co-opetition, frenemy agreements or partnerships — are bringing together retailers, brands and online marketplaces to create compelling new activations, offers and experiences for consumers. And presumably to improve one or more business metrics: traffic, revenue, pro...

17/07/2019

In order to gain retention and to introduce them self as an entity to the audience, one must not neglect the practices of traditional offline branding.

With the rapid growth in the digital world, businesses and entrepreneurs are focusing on the terminology of Online Branding using all social media platforms and resources. But in order to gain retention and to introduce them self as an entity to the audience, one must not neglect the practices of tr...

03/07/2019

The importance of branding and brand image

In this episode of In Focus, host Annie Kane is joined by Mortgage Choice CEO Susan Mitchell and Gordon MacVicar, owner of Mortgage Choice Peregian Beach, to discuss the ins and out of marketing and