Reef+Co

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Reef+Co

A boutique strategic marketing and creative communication agency, focusing on building brands.

14/11/2025

In Japanese, 名取 (Natori) translates to “name taker” or “recognized name,” a title given to those distinguished and accomplished in their craft. For Natori, an investment firm focused on strategic growth and sustainable impact, the name embodies expertise, discipline, and prestige. The brand’s name inspired the visual identity we created, a minimalist origami bird symbolising movement, progress, and the ability to rise above challenges. It serves as a visual metaphor for ambition, achievement, and the pursuit of new heights. Its clean, geometric lines and sense of balance extend across the brand guidelines and the website, developed in collaboration with Webarts, reflecting Natori’s refined character and forward-looking vision.
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08/02/2025

.homes is more than a boutique property management company—it’s a gateway to unforgettable travel experiences. Combining exceptional stays with expert concierge services, Tangerine acts as a hip, local friend, guiding travelers to the best spots, from hidden-gem restaurants to must-try adventures.
Our team at Reef+Co, had the privilege of shaping Tangerine’s brand identity from the ground up. Starting with brand strategy and positioning, we crafted the tagline: “Live your own story.” This powerful statement embodies individuality, adventure, and the freedom to create personal travel narratives.
Inspired by this vision, we designed a distinctive logo featuring an abstract tangerine—a mosaic of radiating rectangular elements symbolizing a curated collection of properties and personalized experiences. The result? A bold, inviting identity that captures the essence of seamless, enriching travel.
Our deliverables included a full brand guidelines manual, along with custom templates for social media and print, ensuring Tangerine’s story is told consistently across all touchpoints. Swipe through to explore the brand! 🚀
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09/02/2024

EnergyIntel Rebranding

Founded in 2005, Energyintel has rapidly emerged as a frontrunner in renewable energy solutions for homes, businesses, and electric mobility. With the company’s rapid growth came the need to redefine its brand identity to better reflect the brand’s dynamic and innovative nature. The communication strategy we developed laid the groundwork for the creative stage and emphasized the need for a more impactful visual language and tone of voice. An abstract energy symbol was developed and introduced as the cornerstone of the brand's identity. This new, dynamic visual language found further expression through the incorporation of red as the signature colour and the integration of various diagonal graphic elements, amplifying the concepts of movement, energy, and progress.

Strategy: Isidoros Kolotas | Web Design: Webarts | Photography: Silvio Augusto Rusmigo

Deliverables:
Brand Strategy, Logo design, Brand Guidelines Manual, Implementation, Web Design

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16/12/2023

The Home for Cooperation is a unique community centre located in the middle of the dividing lines in Nicosia, Cyprus. Acting as a bridge-builder between separated communities, it brings together memories and visions through its physical presence and its peace building programs. For The Home for Cooperation’s 10 year anniversary event, we created a visual identity aligned with the overarching concept employed in the redesign of its brand identity. The approach incorporates pure geometric shapes that seamlessly ‘collaborate’ to form a meaningful shape – in this case, the number 10, serving as a visual manifestation of The Home’s purpose and vision.
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19/09/2023

We created a bold visual identity for TWIN2EXPAND, a project funded by . The project aims to enhance research capacities in evidence based urban design and planning (EBDP) as a field of critical importance in the R&I of integrated approaches and technologies for effective spatial planning and sustainable urban governance. The logo design consists of three interconnected circles, collectively forming an arrow that symbolises progress. Each circle represents one of the three participating universities: University of Cyprus, Chalmers University of Technology and University College London. The vibrant colour palette offers a striking contrast to the black-and-white urban imagery from diverse global locations, which is utilised across various applications.
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20/06/2023

As part of our awarded rebranding project for Christoudia Winery, we created labels for the entire range of wines produced. Inspired from the slogan 'Every wine tells a story,' we developed a concept that resulted in the creation of nine distinct labels, each with a unique illustration. The hero element in each label is the brand's symbol, the donkey, which contributes to conveying a different story associated with the wine's special character, aroma, and taste. The visual language employed builds upon the geometric theme present in the winery logo's design, where pure geometric shapes come together, setting the stage for the narrative to unfold.
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21/10/2022

Our little donkey knows how to fetch an award!
A silver Carob for our .winery logo design.

25/09/2022

We went deep into analyzing global trends and market dynamics; the target group’s behavior and perceptions around healthcare and e-health through in-depth interviews worldwide; the playfield in terms of competitive apps, functionalities, benefits offered and communication; and the key unique selling points of this new-to-market, revolutionary mobile app. Based on the conclusions of this in-depth analysis, we finetuned the functionality of the app and gave birth to the Lifepal brand – Your friend for Life!, based on a concrete positioning, equity, brand character and values which have been reflected on the app itself and on its website www.lifepal.app which was designed by our partners at .agency
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19/08/2022

We went deep into analyzing global trends and market dynamics; the target group’s behavior and perceptions around healthcare and e-health through in-depth interviews worldwide; the playfield in terms of competitive apps, functionalities, benefits offered and communication; and the key unique selling points of this new-to-market, pioneer, revolutionary mobile app. Based on the conclusions of this in-depth analysis, we finetuned the functionality of the app and gave birth to the Lifepal brand – Your friend for Life!, based on a concrete positioning, equity, brand character and values which have been reflected on the app itself and on its website www.lifepal.app which was designed by our partners at Webarts.
Web design by .agency
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19/04/2022

We created the new brand identity for .christoudia, a unique winery located in the village of Kato Drys.
The Cyprus donkey, as a symbol of hard work, patience and commitment was used on the logo as a tribute to this special animal that contributed greatly over the centuries to the island’s agriculture and economy. The visual language used on the symbol was inspired by illustrations found on ancient Cypriot pottery. Stay tuned for more!
Web design by Webarts
Photography by .constantinou
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11/01/2022

More applications of the brand identity we created for ‘The Home for Cooperation’, a unique community centre located in the middle of the dividing lines in Nicosia, Cyprus. Acting as a bridge-builder between separated communities, it brings together memories and visions through its physical presence and its peace building programs. For its new identity, a visual expression of the purpose and vision of The Home for Cooperation was developed, through a series of colourful geometric shapes, each representing a different community. All elements are equal and each plays its unique role in achieving completeness and balance. Through acceptance, respect and collaboration, these diverse elements create something valuable which they ‘surround' and ‘protect': the shape of a 'home’ which appears in the negative space in the centre of the symbol. This project was done in collaboration with .agency

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Egkomi

Website

http://www.reefand.co/

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