25/07/2022
Studies show that the average conversion rate for a website is between 1% and 3% of all traffic. Meanwhile, landing pages tend to have a 5-15% conversion rate.
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In general terms, a landing page can be any web page that a user lands on your website. In digital marketing terms, a landing page is a standalone page that is distinct from your homepage or any other product page and serves a specific marketing purpose. They are sometimes referred to as ‘lead-cap...